×

Dish Taps Dave Antonelli to Head Sling TV’s Advertising Strategy and Sales

Dish Media, Dish Network’s advertising sales arm, hired Dave Antonelli as director of advertising strategy and sales for Sling TV, the company’s internet-delivered TV service.

Antonelli previously was chief revenue officer of Cognitiv, a New York-based advertising platform that uses artificial intelligence to build custom programmatic buying algorithms. Before that, Antonelli was senior VP of national sales at SessionM, a consumer loyalty and engagement platform, where he managed the company’s national sales team and media strategy. He has also previously held roles at Viacom’s MTV Networks and Live Nation.

In his new role, Antonelli will manage Sling TV client services, direct and programmatic sales, operations and technology within Dish Media. He reports directly to Kevin Arrix, senior VP of Dish Media, and is based in the Dish Media New York office.

Antonelli assumes the role after the departure last fall of Adam Lowy, formerly director of advanced TV and digital sales for Dish Media and Sling TV. Lowy is now chief commercial officer of Telaria, a video-management platform.

“Dave will apply his insights into the rapidly changing media landscape to further Sling’s leadership in advertising innovation as the lines between digital and TV continue to blur,” Arrix said in announcing Antonelli’s hire.

Popular on Variety

More Digital

  • VRrOOm Launching VR Platform for Immersive,

    VRrOOm to Launch VR Platform for Immersive, Multi-User Streaming of Live Events

    French VR company VRrOOm is launching a six degrees of freedom (6-DoF) social VR platform that operates within the VRChat live platform, and enables multiple users to take part in live events, and includes the possibility of real-time photo-realistic representation. Louis Cacciuttolo founded VRrOOm in 2016 after working three years at THX in San Francisco. [...]

  • Any Given Wednesday With Bill Simmons

    Spotify in Talks to Acquire Bill Simmons' The Ringer: Report

    Spotify is in early talks to acquire The Ringer, the digital content and podcast network launched by ESPN alum Bill Simmons in 2016, according to a report in the Wall Street Journal. A representative for Spotify declined to comment on the report. Reps for Ringer did not immediately respond to a request for comment. Spotify’s [...]

  • Ted Sarandos Milestone Award PGA

    Netflix Leader Ted Sarandos Plans Broader Creative Push for the Future

    Ted Sarandos, who has helped to upend the way audiences receive and consume entertainment as Netflix’s chief content officer, will be honored with the Milestone Award at the 31st annual Producers Guild Awards on Jan. 18. Game-changers including Steven Spielberg, Sherry Lansing, Robert Iger, Jeffrey Katzenberg and Ron Meyer have previously received the recognition, and [...]

  • peacock-ads-NBCU

    NBCU's Peacock Marks Media's Latest Try to Connect Consumers, Commercials

    In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives. One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial [...]

More From Our Brands

Access exclusive content