×
You will be redirected back to your article in seconds

Dish Taps Dave Antonelli to Head Sling TV’s Advertising Strategy and Sales

Dish Media, Dish Network’s advertising sales arm, hired Dave Antonelli as director of advertising strategy and sales for Sling TV, the company’s internet-delivered TV service.

Antonelli previously was chief revenue officer of Cognitiv, a New York-based advertising platform that uses artificial intelligence to build custom programmatic buying algorithms. Before that, Antonelli was senior VP of national sales at SessionM, a consumer loyalty and engagement platform, where he managed the company’s national sales team and media strategy. He has also previously held roles at Viacom’s MTV Networks and Live Nation.

In his new role, Antonelli will manage Sling TV client services, direct and programmatic sales, operations and technology within Dish Media. He reports directly to Kevin Arrix, senior VP of Dish Media, and is based in the Dish Media New York office.

Antonelli assumes the role after the departure last fall of Adam Lowy, formerly director of advanced TV and digital sales for Dish Media and Sling TV. Lowy is now chief commercial officer of Telaria, a video-management platform.

“Dave will apply his insights into the rapidly changing media landscape to further Sling’s leadership in advertising innovation as the lines between digital and TV continue to blur,” Arrix said in announcing Antonelli’s hire.

Popular on Variety

More Digital

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

More From Our Brands

Access exclusive content