×
You will be redirected back to your article in seconds

Crunchyroll Raises Subscription Price to $7.99

AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson.

The new pricing will go into effect on May 1 for new subscribers, while existing members will see their price go up 3 months after. Members who have pre-paid for a year’s worth of Crunchyroll will see no change to their pricing until that year is up.

“Crunchyroll has the world’s largest collection of anime and we are grateful to have focused on building out such a robust library for over the last decade, without a significant price change in our company history,” said a company spokesperson in an email to Variety. “However, due to rising costs of content and infrastructure, now is the time to introduce new subscription pricing.”

“This price increase will help us bring our community more of their favorite shows, allowing us to create even more experiences for them to connect with each other and through shared passion for anime,” she added.

Crunchyroll has been streaming anime ever since 2006. The service is available for free, but offers paying subscribers ad-free streaming in HD, and more immediate access to imported shows from Japan. Crunchyroll surpassed 2 million paying subscribers last year.

The service is being run by Ellation, AT&T’s online video subscription business unit that also oversees Rooster Teeth and the niche subscription bundle VRV. The latter, which offers access to Crunchyroll and a number of other subscription services for $9.99 a month, won’t be affected by the price increase.

 

 

 

More Digital

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

More From Our Brands

Access exclusive content