×

Comic-Con: Marvel ‘Shock and Awe’ Strategy Dominates Twitter Buzz

Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego.

Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 movies or TV shows overall, according to social-analytics firm ListenFirst Media.

“After sitting out Comic-Con in 2018, Marvel Studios basically unleashed a shock-and-awe campaign in Hall H this year,” said ListenFirst CMO Tracy David. Overall, The CW’s “Supernatural” was the only non-Marvel project to crack the top 10, coming in at No. 7.

The No. 1 most-discussed movie or show at Comic-Con was Marvel’s surprise announcement of the return of the Thor franchise with Natalie Portman in the title role of “Thor: Love and Thunder.” That was followed by the “Blade” reboot starring Mahershala Ali, the standalone “Black Widow” movie starring Scarlett Johannson and “Doctor Strange in the Multiverse of Madness,” per ListenFirst.

The three titles with the highest conversation score on Twitter during Comic-Con as measured by ListenFirst were each Marvel superhero movies with women or minorities in lead roles. The data shows that “not only is Marvel embracing diversity, the audience is as well,” David said.

On the TV front, Marvel’s “Loki” series with Tom Hiddleston for Disney Plus captured the top spot as the most-discussed show. After “Supernatural” in second place came two Disney Plus originals — “WandaVision” starring Elizabeth Olsen and “Hawkeye” with Jeremy Renner — as Marvel stacked the deck for the forthcoming platform with TV projects.

ListenFirst’s Conversation Score for Comic-Con was tabulated using mentions of each film and TV program in conjunction with Comic-Con-related terms on Twitter (hashtags, keywords, and official handles) from July 17-21.

Top 10 Film & TV Titles at 2019 Comic-Con International by Conversation Score

Rank Film & TV Programs ListenFirst Comic-Con Conversation (7/17-7/21)
1 “Thor: Love and Thunder” (Marvel) 254,156
2 “Blade” (Marvel) 161,491
3 “Black Widow” (Marvel) 151,808
4 “Doctor Strange in The Multiverse of Madness” (Marvel) 139,609
5 “Loki” (Disney Plus) 121,708
6 “The Eternals” (Marvel) 102,399
7 “Supernatural” (The CW) 86,680
8 “WandaVision” (Disney Plus) 75,918
9 “Shang-Chi and the Legend of the Ten Rings” (Marvel) 71,894
10 “Hawkeye” (Disney Plus) 71,059

Source: ListenFirst Media

Top 10 Film Titles at 2019 Comic-Con International by Conversation Score

Rank Films ListenFirst Comic-Con Conversation(7/17-7/21)
1 “Thor: Love and Thunder” (Marvel) 254,156
2 “Blade” (Marvel) 161,491
3 “Black Widow” (Marvel) 151,808
4 “Doctor Strange in The Multiverse of Madness” (Marvel) 139,609
5 “The Eternals” (Marvel) 102,399
6 “Shang-Chi and the Legend of the Ten Rings” (Marvel) 71,894
7 “Black Panther 2” (Marvel) 45,531
8 “Captain Marvel 2” (Marvel) 45,270
9 “It: Chapter Two” (Warner Bros.) 18,721
10 “Terminator: Dark Fate” (Paramount) 18,280

Source: ListenFirst Media

Rank TV Programs ListenFirst Comic-Con Conversation (7/17-7/21)
1 “Loki” (Disney Plus) 121,708
2 “Supernatural” (The CW) 86,680
3 “WandaVision” (Disney Plus) 75,918
4 “Hawkeye” (Disney Plus) 71,059
5 “Westworld” (HBO) 48,111
6 “The Walking Dead” (AMC) 37,152
7 “Arrow” (The CW) 30,239
8 “Supergirl” (The CW) 29,131
9 “Riverdale” (The CW) 28,912
10 “Game of Thrones” (HBO) 27,163

Source: ListenFirst Media

MORE FROM COMIC-CON: 

More Film

  • Matthew Modine

    Matthew Modine Accused of Violating Labor Laws With Campaign Videos

    Matthew Modine has been accused by SAG-AFTRA president Gabrielle Carteris of violating federal laws in his campaign to unseat Carteris. The production of three campaign videos for Modine by the for-profit New York Film Academy — on whose board Modine sits — has been blasted by Carteris for alleged violations of federal labor law prohibiting [...]

  • Ready or Not Movie

    'Ready or Not,' 'Angel Has Fallen' Enter Box Office Race

    Three more contenders are joining what has lately been a hostile box office arena. Can anyone emerge from August victorious? Fox Searchlight’s “Ready or Not,” a black comedy about a diabolical game of hide-and-seek, will debut in 2,244 North American theaters on Wednesday. The low-budget film is expected to earn upwards of $6.5 million over [...]

  • Rules Don't Apply

    Warren Beatty and Arnon Milchan Settle Suit Over 'Rules Don't Apply' Flop

    Arnon Milchan and Warren Beatty have settled their two-year legal battle over the disastrous release of “Rules Don’t Apply,” Beatty’s period drama about Howard Hughes. Milchan’s attorneys have filed a notice with the court dismissing his suit against Beatty. Terms of the settlement were not disclosed. Milchan’s company, New Regency, sued Beatty and other investors [...]

  • Brazil's President Jair Bolsonaro attends a

    Bolsonaro LGBTQI Outburst, Subsidy Freeze, Stirs Outrage

    Ramping up the drive into censorship in Brazil, its Minister of Citizenship, Omar Terra, has suspended a call for applications for governmental TV funding – until new criteria are established for its application. The country’s secretary for culture, Henrique Pires, who reports to Terra, has resigned in protest of the incentive freeze. The suspension, for [...]

  • Adam Brody'Ready or Not' film premiere,

    Adam Brody to Executive Produce, Star in 'The Kid Detective'

    “Ready or Not’s” Adam Brody has signed on to star in “The Kid Detective.” Sophie Nelisse will co-star in the dramedy from writer-director Evan Morgan. Brody will star as a once-celebrated kid detective, now 31, who continues to solve the same trivial mysteries between hangovers and bouts of self-pity until a 16-year-old client (Nelisse) brings [...]

  • Alita: Battle Angel VFX

    How Previsualization Helps Create Pitches for Projects Like 'Alita: Battle Angel'

    Filmmakers are increasingly using previsualization, a now-standard technique for planning highly technical shots and sequences, as a tool for pitching a project to production companies, investors and studio executives — before a single full scene has actually been shot. More creatives are relying on the technique, dubbed “pitchvis,” to fashion a compelling and engaging presentation [...]

More From Our Brands

Access exclusive content