×

Celebrity Video Greetings Service Cameo Raises $50 Million

Cameo, a service that works with celebrities to sell personalized video greetings to fans, has raised a $50 million Series B round of funding led by Kleiner Perkins. The Chernin Group, Spark Ventures, Bain Capital and Lightspeeed Venture Partners participated in the funding as well.

Cameo wants to use the cash infusion to grow both domestically and abroad, explained CEO Steven Galanis in a conversation with Variety. “We think this could be huge in India,” he said.

To date, Cameo has worked with some 15,000 athletes, Hollywood celebrities, digital influencers and others. Creators working with Cameo include Ice T, Jennifer Love Hewitt, Omarosa, Caitlyn Jenner, Snoop Dogg, Gary Busey and more.

For prices ranging from $5 to $2500, each of these stars can be booked to record a personal video greeting. Altogether, Cameo’s roster of talent has recorded some 275,000 such personalized videos ever since the service launched in early 2017.

Galanis recalled that the inspiration for the service came in part from co-founder Devon Spinnler, who had been a star on Twitter’s since-defunct social video service Vine. Spinnler’s Vine videos had been viewed more than 860 million times, but he wasn’t able to translate his online popularity into financial success. “He was someone that was more famous than he was rich,” Galanis said.

The influencer market has changed quite a bit since those early days of Vine, but Spinnler argued that there was still a lot of room for celebrities to monetize on their fame. “You can only do so many brand deals,” he said.

Cameo takes a 25% cut from any money made on its platform, but Galanis said that this still leaves plenty of money on the table for creators. “Our top talent makes over $100,000 a month,” he explained.

In addition to expanding abroad, Cameo is also going to use the new funding to grow its Los Angeles office, which opened in February and now houses 20 employees. An additional 66 staffers work in the company’s headquarters in Chicago. Altogether, Cameo has raised some $65 million in funding.

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content