×
You will be redirected back to your article in seconds

CAA Signs On as Customer of Parrot Analytics’ Entertainment Data

CAA inked a deal with data analytics firm Parrot Analytics, which will provide the entertainment and sports agency with analytics about global audience demand for entertainment.

Parrot’s data set spans audience consumption in more 100 countries and comprises more than 3.5 trillion data points — aggregated from social media and video streaming platforms, piracy networks, photo-sharing services, blogs and other sources. The company distills that into metrics that purport to show relative consumer demand for different TV shows.

According to the companies, Parrot Analytics data will become another tool to help CAA’s agents identify and create opportunities for their clients.

“With more content for consumers to watch than ever, leveraging Parrot Analytics’ unique tools to identify audience demand for content will help us to continue identifying the best opportunities for our clients,” CAA executive Freddy Flaxman, who heads up the agency’s data and research operations, said in a statement.

Added Parrot Analytics CEO Wared Seger, “By leveraging the power of global content demand analytics, we can give CAA’s data science teams access to our state-of-the-art data sets, allowing the agency to continuously drive its clients’ ideas, interests and opportunities forward.”

Other Parrot Analytics customers include A+E Networks, Fox Networks, BBC Worldwide, Gaumont, Sky Italia, Nordic Entertainment Group, Turner, AMC, KEW Media Group, Globo, TVNZ, and CBS Studios International.

Founded in 2013, Parrot Analytics is based in L.A., with its data operations headquartered in Auckland, New Zealand. The company’s investors include entertainment industry execs David Bishop and Bruce Tuchman, K1W1 and New Zealand Venture Investment Fund.

Popular on Variety

More Digital

  • Eko - Wizard School Dropout

    Eko Launches Four Interactive Video Series, Including Two to Push Walmart Shopping

    Eko is launching its most ambitious bet yet to close the loop between interactive entertainment and ecommerce, with partner and investor Walmart. The interactive-video platform company debuted four original scripted series Thursday (Nov. 21). Two of them — EffinFunny’s “Wizard School Dropout” (pictured above), set in a Harry Potter-esque world, and “Timeline” from Olive Bridge [...]

  • Snapchat

    Snap Teams With Verizon to Develop 5G Augmented-Reality Experiences

    Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner. Under the pact, the companies said, they will work together at Verizon’s 5G Labs to create new augmented-reality feature and experiences for consumers, including new ways to [...]

  • Three Minute Film Lecture

    Hong Kong Protest Movement Gets Its Own Streaming Platform

    The team behind the award-winning controversial Hong Kong dystopian drama “Ten Years” has launched a new streaming platform focusing on short films about the ongoing protests that have gripped the city since June. Backed by Next Digital, which publishes Apple Daily and Next Magazine, Next Film is headed by Jevons Au, one of the co-directors [...]

  • Memories of the Alhambra

    South Korean Producer Studio Dragon Sets Partnership With Netflix

    Global streaming giant Netflix has struck a multi-year deal with Studio Dragon, a three-year old production company that has become one of the hottest content houses in Korea. The deal is described as a three-year strategic partnership, highlighted by a multi-year content production and distribution agreement, that begins from 2020. Studio Dragon’s parent company, CJ [...]

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Won't Allow Political Campaigns to Target Voters by Affiliation Anymore

    Google is tweaking its policy for political ads, which includes doing away with microtargeting by political affiliation or voting records. The search giant also announced Wednesday that it would clarify its advertising policy to make sure that political advertisers can’t make grossly misleading statements. “We’re limiting election ads audience targeting to the following general categories: [...]

  • Sonos Q4 Results: Revenue, Losses Grow,

    Sonos Acquires Voice Assistant Startup Snips for $37.5 Million

    Smart speaker maker Sonos is getting ready to take a more active role in voice control: Sonos announced the acquisition of Paris- and Tokyo-based voice assistant startup Snips Wednesday. Snips had been developing a platform to launch dedicated voice assistants for smart speakers and other devices. Sonos spent $37.5 million in cash on the startup, [...]

More From Our Brands

Access exclusive content