×
You will be redirected back to your article in seconds

BuzzFeed Marketing Chief Ben Kaufman to Step Down, Will Focus on Camp Retail Expansion

Ben Kaufman is stepping down as BuzzFeed’s chief marketing officer after less than a year, moving into an advisory role at the company with the planned expansion of Kaufman’s Camp retail stores.

Starting in January 2020, Kaufman will shift into an “active advisory role” at BuzzFeed, as Camp continues to expand and “require more of his day-to-day attention,” CEO Jonah Peretti wrote in a memo to staffers Wednesday. The Information first reported the news of Kaufman’s new role.

BuzzFeed opened its first Camp experiential toy store in December 2018, a 10,000-square-foot space in Manhattan’s Flatiron District at 110 5th Ave. By the end of next year, BuzzFeed expects to open five more Camp stores, including in Dallas and Brooklyn. Camp is an independent startup, in which BuzzFeed has a minority stake.

Peretti said BuzzFeed has started working on a transition plan for the CMO role. For now, he wrote, “Ben continues to lead several priority projects, and his team is on target to exceed their goals for the year.” The CEO added that “I continue to feel good about our business and projections for the rest of the year and into 2020.”

Kaufman joined BuzzFeed in 2016 as chief commerce officer, before being named to the CMO job in January 2019. During his tenure at the digital-media company, he helped develop the Tasty line of products for Walmart and the Goodful brand at Macy’s.

Popular on Variety

Prior to BuzzFeed, Kaufman was an internet entrepreneur and most recently served as founder and CEO of Quirky, a startup that creates products based on ideas submitted by inventors.

“Very thankful for & proud of my time at BuzzFeed,” Kaufman tweeted Thursday about the change. “Lucky and excited to continue to be a part of the BF family as I shift my focus to scaling
@CAMPSTORES.”

This summer, Kaufman also led the launch of BuzzFeed’s first in-person event, Internet Live, an invite-only shindig in New York featuring dashes of internet culture and personalities. The July 25 event featured performances by Lil Nas X and JoJo Siwa. Previously, Kaufman had said the company planned to produce more live events.

More Digital

  • Billy Magnussen Aladdin

    'Aladdin' Spinoff With Billy Magnussen's Character in the Works for Disney Plus

    Disney is developing a spinoff of its live-action “Aladdin” with Billy Magnussen reprising his Prince Anders character. The unnamed project is in early development for the studio’s recently launched Disney Plus streaming service. Disney has hired Jordan Dunn and Michael Kvamme to write a script centered on the haughty Prince Anders, one of Princess Jasmine’s [...]

  • Bernie Sanders Trump win

    Bernie Sanders Vows to Break Up Comcast, Verizon & AT&T: 'Their Greed Must End'

    Vermont Senator and Democratic presidential candidate Bernie Sanders unveiled plans to launch publicly-funded broadband networks and break up big internet providers like Comcast, Verizon and AT&T Thursday. “Their greed must end,” the Sanders campaign wrote in its high-speed internet policy proposal. The campaign argued that high-speed internet access should be treated as a public utility, [...]

  • The Office

    Streaming Wars Heat Up Rerun Market as New Services Stock Up on Hits

    In a year in which more than 500 scripted series are on the air and new streaming services seem to debut nearly monthly, some of the biggest money being thrown around for content has gone to a handful of old TV shows, the kind that for years have hummed along evening television without much fuss. [...]

  • The Irishman

    'The Irishman' Nabs 17.1 Million U.S. Viewers on Netflix in First Five Days, per Nielsen

    Martin Scorsese’s mafia saga “The Irishman” was watched by 17.1 million unique Netflix viewers in the U.S. in the first five days of its streaming release, according to Nielsen estimates. By comparison, Sandra Bullock-starrer “Bird Box” scored nearly 26 million U.S. viewers in its first seven days of availability (Dec. 21-27, 2018) on Netflix, according [...]

  • Amazon, HBO Max, Netflix Dish on

    Amazon, HBO Max, Netflix Dish on Their International Plans

    It’s different strokes for different streaming folks as Amazon, HBO Max and Netflix lifted the lid on their international plans in London this week. Amazon said it’s not in the volume game and talked up a select number of hyper-local shows, while Netflix dished on plans to rev up non-English-language originals. The message from HBO [...]

  • NOBODY’S LOOKING

    Daniel Rezende on Netflix Brazilian Series ‘Nobody’s Looking’

    Having premiered on Netflix Nov. 22, “Nobody’s Looking” marks the first collaboration between Gullane and Netflix – their second, “Boca a Boca” is in development- and comes from a long list of new projects that the streaming giant has announced with it’s $87 Million investment in Brazilian content. The series embodies the streaming platform’s push [...]

More From Our Brands

Access exclusive content