K-Pop Sensations Blackpink Set New YouTube Records, Topping Ariana Grande

Blackpink, the four-member K-pop girl group that has taken the world by storm, has officially broken the YouTube record as the most-viewed music video debut with “Kill This Love.”

The group’s “Kill This Love” video, released April 4, garnered 56.7 million views in its first 24 hours, according to YouTube. That beat the previous record holder, Ariana Grande’s “thank u, next.” Blackpink’s 2018 music video “Ddu-Du Ddu-Du” also is in the top 10 YouTube videos in the first 24 hours (with 36.2 million views).

In addition, Blackpink’s “Kill This Love” registered as the biggest video to date using YouTube Premiere — which lets channels schedule a prerecorded video release at a specific time — with peak concurrent views reaching over 979,000, according to the site. Grande’s “thank u, next” had also held that record, with 829,000 viewers watching simultaneously at peak for its debut last December.

And “Kill This Love” also set the YouTube record for the fastest music video to 100 million views, reaching the milestone in under three days. The video, featuring Blackpink’s Jisoo, Jennie, Rosé and Lisa, currently has over 139 million views five days after its release.

This Friday, in recognition of Blackpink’s massive popularity, YouTube will present Blackpink’s Coachella 2019 performance on the biggest billboard in New York City’s Times Square, making it the first-ever broadcast of a festival live stream in the world-famous neighborhood. YouTube will stream the Blackpink performance on “The Beast” screen in Times Square — which is eight stories tall and spans the entire block from 45th Street to 46th Street on Broadway — at 11:50 p.m. ET on Friday, April 12.

Blackpink is among the artists who will be featured in YouTube’s live-stream of Coachella, which it will present exclusively for the ninth year in a row. This year, for the first time, YouTube’s coverage will span both weekends of the music fest.

Blackpink is managed by South Korea’s YG Entertainment, which is also the entertainment company behind K-pop boy band Big Bang, among other artists.

Here’s an updated Top 10 YouTube videos ranked by views in the first 24 hours:

1. Blackpink, “Kill This Love” – 56.7 million
2. Ariana Grande – “thank u, next” – 55.4 million
3. BTS, “Idol” – 45.9 million
4. Taylor Swift, “Look What You Made Me Do” – 43.2 million
5. Eminem, “Killshot” – 38.1 million
6. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
7. Psy, “Gentleman” – 36 million
8. BTS, “Fake Love” – 35.9 million
9. Twice, “Yes or Yes” – 31.4 million
10. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 29.7 million

Popular on Variety

More Music

  • Review: Taylor Swift Finds Giddiness, Amid

    Album Review: Taylor Swift's 'Lover'

    Sitting in a hot tub on “Saturday Night Live,” Will Ferrell and Rachel Dratch stole the sobriquet “love-ah” from the lexicon of acceptable terms of endearment — and, by golly, Taylor Swift is reaching into that oily water and stealing it back. The word doesn’t sound unctuous on her lips as she repeats it in [...]

  • Travis ScottWireless Festival, Finsbury Park, London,

    Travis Scott Surprises Fans With Netflix Documentary Reveal, Pop-Up in Houston

    Travis Scott just revealed his new Netflix documentary in the most organic way possible: a social media post to his 18.5 million followers on Instagram. The photo consisted of him holding a series of VHS tapes, which turns out to be the trailer for his forthcoming documentary on Netflix titled “Look Mom I Can Fly.” [...]

  • Beverly Hills Realtor Accused of Stealing

    Beverly Hills Realtor Accused of Stealing From Usher, Adam Lambert

    A Beverly Hills real estate agent has been arrested on charges of stealing from the homes of celebrities, including Usher, Adam Lambert and “Real Housewives” star Dorit Kemsley. Jason Emil Yaselli, 32, is accused of encouraging an accomplice, Benjamin Ackerman, to enter homes during open houses in order to steal from them. Ackerman allegedly sold [...]

  • Taylor Swift Debuts 'Lover' Video, Sings

    Taylor Swift Debuts 'Lover' Video, Sings 'Archer' During YouTube Livestream (Watch)

    Taylor Swift went live on YouTube today to talk about the inspiration behind her new album “Lover,” dropping tonight. Those who tuned into the live event on Swift’s YouTube channel were virtual attendees of the “Lover’s Lounge,” which included an acoustic performance of her already released single “The Archer,” a Q&A sesh and a behind-the-scenes [...]

  • Missy-Elliot VMA

    Missy Elliott to Drop New EP, ‘Iconology,’ Tonight

    It’s been nearly 15 years since Missy Elliott dropped her last album, and in that time she’s released a handful of songs, made some guest features, played some lconcerts, appeared alongside Katy Perry at the 2015 Super Bowl and this year she’s been voted into the Songwriters Hall of Fame and on Monday night she’ll [...]

  • John Janick Interscope Geffen

    And the New Interscope Records Publicity Chief Is...

    Variety has confirmed one of the worst kept secrets in the music business: Cara Donatto is joining Interscope Geffen A&M (IGA) as its new head of publicity. She arrives at the Universal Music Group label from Atlantic Records, where she has spent nearly two decades of her career guiding public relations strategy for such artists [...]

More From Our Brands

Access exclusive content