×

K-Pop Sensations Blackpink Set New YouTube Records, Topping Ariana Grande

Blackpink, the four-member K-pop girl group that has taken the world by storm, has officially broken the YouTube record as the most-viewed music video debut with “Kill This Love.”

The group’s “Kill This Love” video, released April 4, garnered 56.7 million views in its first 24 hours, according to YouTube. That beat the previous record holder, Ariana Grande’s “thank u, next.” Blackpink’s 2018 music video “Ddu-Du Ddu-Du” also is in the top 10 YouTube videos in the first 24 hours (with 36.2 million views).

In addition, Blackpink’s “Kill This Love” registered as the biggest video to date using YouTube Premiere — which lets channels schedule a prerecorded video release at a specific time — with peak concurrent views reaching over 979,000, according to the site. Grande’s “thank u, next” had also held that record, with 829,000 viewers watching simultaneously at peak for its debut last December.

And “Kill This Love” also set the YouTube record for the fastest music video to 100 million views, reaching the milestone in under three days. The video, featuring Blackpink’s Jisoo, Jennie, Rosé and Lisa, currently has over 139 million views five days after its release.

This Friday, in recognition of Blackpink’s massive popularity, YouTube will present Blackpink’s Coachella 2019 performance on the biggest billboard in New York City’s Times Square, making it the first-ever broadcast of a festival live stream in the world-famous neighborhood. YouTube will stream the Blackpink performance on “The Beast” screen in Times Square — which is eight stories tall and spans the entire block from 45th Street to 46th Street on Broadway — at 11:50 p.m. ET on Friday, April 12.

Blackpink is among the artists who will be featured in YouTube’s live-stream of Coachella, which it will present exclusively for the ninth year in a row. This year, for the first time, YouTube’s coverage will span both weekends of the music fest.

Blackpink is managed by South Korea’s YG Entertainment, which is also the entertainment company behind K-pop boy band Big Bang, among other artists.

Here’s an updated Top 10 YouTube videos ranked by views in the first 24 hours:

1. Blackpink, “Kill This Love” – 56.7 million
2. Ariana Grande – “thank u, next” – 55.4 million
3. BTS, “Idol” – 45.9 million
4. Taylor Swift, “Look What You Made Me Do” – 43.2 million
5. Eminem, “Killshot” – 38.1 million
6. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
7. Psy, “Gentleman” – 36 million
8. BTS, “Fake Love” – 35.9 million
9. Twice, “Yes or Yes” – 31.4 million
10. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 29.7 million

More Music

  • Mazzy Star’s David Roback Remembered by

    Mazzy Star’s David Roback Remembered by Bandmates and Friends

    David Roback, who passed away yesterday at the age of 61, was a founding member of three deeply influential ‘80s-era bands: the Rain Parade, Opal and Mazzy Star. That the same guitarist-songwriter-producer would play a founding role in three such different but equally far-reaching groups is in itself remarkable, but Roback’s shunning of the spotlight [...]

  • Clay Bradley of BMI

    BMI Nashville Brings Clay Bradley Back Into Fold as Creative VP

    Clay Bradley, a member of a music royalty family who first came up through the executive ranks at BMI Nashville, is returning to the fold as the performing rights organization’s VP of creative. He assumes the role March 17, reporting to Alex Flores, BMI’s senior VP of creative. Bradley steps into a position vacated by [...]

  • Maren Morris 53rd Annual CMA Awards,

    Maren Morris to Hit Road With 'Tour Bus Baby' for Summer Amphitheater Outing

    Maren Morris is not one for a super-extended maternity leave. After previously announcing a handful of festival dates for the summer, Morris has now revealed plans for a full amphitheater tour that will take her across North America through the summer months and into the early fall, wrapping with a return to L.A.’s Greek Theater [...]

  • SZA, Justin Timberlake Drop ‘The Other

    SZA and Justin Timberlake Drop First Song From 'Trolls World Tour'

    SZA and Justin Timberlake released “The Other Side,” the first song from the upcoming “Trolls World Tour” soundtrack. Of course, Timberlake’s Grammy-winning 2016 hit “Can’t Stop the Feeling,” from the first “Trolls” film, was one of the most massive hits in a career filled with them, and like that song, this one involves co-writer Max [...]

More From Our Brands

Access exclusive content