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K-Pop Sensations Blackpink Set New YouTube Records, Topping Ariana Grande

Blackpink, the four-member K-pop girl group that has taken the world by storm, has officially broken the YouTube record as the most-viewed music video debut with “Kill This Love.”

The group’s “Kill This Love” video, released April 4, garnered 56.7 million views in its first 24 hours, according to YouTube. That beat the previous record holder, Ariana Grande’s “thank u, next.” Blackpink’s 2018 music video “Ddu-Du Ddu-Du” also is in the top 10 YouTube videos in the first 24 hours (with 36.2 million views).

In addition, Blackpink’s “Kill This Love” registered as the biggest video to date using YouTube Premiere — which lets channels schedule a prerecorded video release at a specific time — with peak concurrent views reaching over 979,000, according to the site. Grande’s “thank u, next” had also held that record, with 829,000 viewers watching simultaneously at peak for its debut last December.

And “Kill This Love” also set the YouTube record for the fastest music video to 100 million views, reaching the milestone in under three days. The video, featuring Blackpink’s Jisoo, Jennie, Rosé and Lisa, currently has over 139 million views five days after its release.

This Friday, in recognition of Blackpink’s massive popularity, YouTube will present Blackpink’s Coachella 2019 performance on the biggest billboard in New York City’s Times Square, making it the first-ever broadcast of a festival live stream in the world-famous neighborhood. YouTube will stream the Blackpink performance on “The Beast” screen in Times Square — which is eight stories tall and spans the entire block from 45th Street to 46th Street on Broadway — at 11:50 p.m. ET on Friday, April 12.

Blackpink is among the artists who will be featured in YouTube’s live-stream of Coachella, which it will present exclusively for the ninth year in a row. This year, for the first time, YouTube’s coverage will span both weekends of the music fest.

Blackpink is managed by South Korea’s YG Entertainment, which is also the entertainment company behind K-pop boy band Big Bang, among other artists.

Here’s an updated Top 10 YouTube videos ranked by views in the first 24 hours:

1. Blackpink, “Kill This Love” – 56.7 million
2. Ariana Grande – “thank u, next” – 55.4 million
3. BTS, “Idol” – 45.9 million
4. Taylor Swift, “Look What You Made Me Do” – 43.2 million
5. Eminem, “Killshot” – 38.1 million
6. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
7. Psy, “Gentleman” – 36 million
8. BTS, “Fake Love” – 35.9 million
9. Twice, “Yes or Yes” – 31.4 million
10. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 29.7 million

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