Baby Yoda Is No. 1 Best-Selling Plush Toy on Amazon, Even Though It Won’t Be Available for Months

Collecting much Baby Yoda merch money this holiday season, Disney is — even if fans won’t get their mitts on the adorable creature until spring of 2020.

Demand is strong for Baby Yoda toys and collectible figures, based on the galactically cute breakout star from Disney Plus’ “The Mandalorian” Star Wars series: Currently, Mattel’s Baby Yoda plush (available for pre-order at $24.99) is the No. 1 best-selling product on Amazon in the plush figure toys category. [UPDATE: As of Dec. 21, Amazon says the Mattel plush is out of stock and the toy is no longer listed on] No. 4 on the Amazon best-seller list was Hasbro’s battery-powered talking plush toy of Baby Yoda, who is officially known as The Child, which is also $24.99 and just recently became available pre-order.

In addition, Mattel’s 11-inch Baby Yoda toy, which comes in packaging that looks like his levitating bassinet in “The Mandalorian,” is the No. 1 most-wished-for product on Amazon’s ranking in toys and games. Also, the Funko Pop! 3.75-inch vinyl figure of Baby Yoda ($8.78 pre-order on Amazon) is No. 9 on Amazon’s toys and games most-wished-for rankings, which are based on products that customers have most often added to wishlists and registries.

Baby Yoda plush toy Mattel - The Mandalorian
Pictured: Mattel’s Star Wars The Child Plush Toy

Baby Yoda toys, however, won’t be found sitting under anyone’s Christmas tree.

According to Mattel, the first orders of The Child toy are scheduled to ship to distribution partners in February 2020. says it will be available by April 1, 2020, while Amazon says the item will be released on May 25 — which indicates that Disney’s own online store will get first dibs on the Baby Yoda toy.

Hasbro’s Baby Yoda figures and toys have May 2020 availability dates, while Funko’s collectibles are listed as being available in May or June (although some retailers project availability as early as March).

Disney held off on producing Baby Yoda merchandise because “The Mandalorian” creator Jon Favreau wanted to avoid spoilers before the series debuted on Disney Plus. While that means Disney failed to cash in on the Baby Yoda’s popularity immediate, the company will still make a mint from the character if Amazon’s rankings are any indication.

Baby Yoda toys and bobble-head figures first went up for pre-orders on Dec. 3. Last week, Hasbro got in on the Baby Yoda action as well, introducing a range of new products: The Child talking plush toy ($24.99) with posable arms and 10 sound effects, plus Baby Yoda’s frog snack and meme-worthy bone-broth bowl; The Black Series The Child 1.12-inch figure ($9.99); six different The Bounty Collection The Child 2.2-inch figures ($7.99); and The Child 6.5-inch figure ($19.99).

Pictured: Hasbro’s Star Wars The Child Talking Plush Toy (with frog and bone-broth bowl)

Hasbro said additional toys and games featuring The Child “will be revealed in the coming months.”

“We’ve been so enamored with the conversation and fan reaction surrounding ‘The Mandalorian’s’ The Child and we know Star Wars fans around the world will be thrilled to see this beloved character incorporated into the Hasbro Star Wars collection of products,” Samantha Lomow, president of Hasbro Entertainment Brands, said in a statement.

For fans of Baby Yoda — who technically, of course, not a younger version of the original Jedi master, but a 50-year-old of the same species — the new products can’t ship fast enough.

Since Baby Yoda was revealed as a key character in “The Mandalorian,” the toddler-like creature has instantly become — undeniably — a major star. “Baby Yoda” was No. 1 on Google’s top-trending searches for babies in 2019, beating out the likes of “Baby Shark” and “Kim Kardashian Kanye West baby.”

In addition to partnering with Mattel, Hasbro and Funko, Disney has rushed out other Baby Yoda merchandise, including T-shirts, phone cases and mugs.

Pictured: Funko Pop! The Child 3.75-inch vinyl bobble-head

More TV

  • Peter Logreco

    Peter LoGreco Inks Overall Deal With Intellectual Property Company (EXCLUSIVE)

    Documentarian Peter LoGreco has signed an overall deal with the Intellectual Property Company (IPC). LoGreco is a documentary showrunner, director, and producer. Under the deal, he will collaborate with IPC’s CEO, Eli Holzman, and president, Aaron Saidman, to develop original series and showrun series for IPC. LoGreco previously served as showrunner and director for the [...]

  • Tomás Gennari and Michael Bowling

    Changing Pay TV Landscape Heralds OTT Growth in Latin America

    Offering a snapshot of the new realities in Latin America’s Pay TV market, Buenos Aires-based data and marketing research firm Business Bureau (BB) has published a map of both the Pay TV and OTT landscape in Latin America for the first time. “We have been posting the map of Pay TV statistics in the region [...]

  • Katey Sagal30th Annual Friendly House Awards

    Katey Sagal to Star Erin Brockovich-Inspired Pilot From Krista Vernoff at ABC

    Krista Vernoff is looking to set up another show at ABC. The “Grey’s Anatomy” and “Station 19” showrunner is the writer and executive producer on a new pilot which has been ordered at ABC, inspired by the life of famous legal clerk Erin Brockovich. Katey Sagal has been cast to play the lead role. Titled [...]

  • Terry Crews

    Terry Crews Addresses Gabrielle Union 'America's Got Talent' Controversy

    “America’s Got Talent” host Terry Crews addressed reports that Gabrielle Union was effectively fired from the competition show in November after raising concerns over insensitivities to women and people of color. Speaking on “3rd Hour of Today,” Crews said that the reports did not match his experience working on the NBC show. “First of all, [...]

  • Best Picture - 'Green Book'91st Annual

    Film vs TV? In Truth, They've Been Married for 70 Years

    In a prescient Variety column in 1978, reporter Jim Harwood talked about the blurring distinction (artistic and technical) between film and television. He wrote: “Is a ‘motion picture’ any less of an accomplishment if it’s beamed from Hollywood directly to a wall-sized screen in somebody’s home instead of being hauled in cans to something called [...]

  • Lil Nas X and BTSVariety Hitmakers

    Lil Nas X and BTS to Team Up for Grammy Performance

    Was Lil Nas X the pop culture phenomenon of 2019, or was it BTS? Either way, the Grammys have it covered — and within a single number. The Recording Academy and CBS officially confirmed Thursday that the rapper and the K-pop group will perform together on the awards telecast Jan. 26. It’s not the first [...]

  • Tubi-and-TV-Azteca

    Intl. TV Newswire: NATPE Miami Sales Special and the AVoD Revolution

    In this week’s special NATPE: Miami International TV Newswire, Variety looks at the AVoD revolution through a new deal between Tubi and Mexico’s Azteca, ITV and Kew Media sell big across the Americas and two high-profile HBO Latin America series join Hulu Japan’s Latin American showcase. Tubi and Azteca Presage AVoD Revolution Tubi, the world’s largest AVoD [...]

More From Our Brands

Access exclusive content