×

Asian Streamer Viu Adds Wattpad Development Deal

Multi-territory Asian video streaming service Viu has struck an original content deal with tech-driven story firm Wattpad. Together they aim to develop film and TV series under the Viu Original label.

Canada-based Wattpad hosts a vast library of user-generated stories, with a claimed user base of 80 million, including 22 million in the Asia Pacific region. Some stories have been developed into films, with Anna Todd’s “After” the best-known example. It accumulated a billion online views on Wattpad before being adapted into a film, directed by Jenny Gage, that with a $69.5 million global box office is one of the highest grossing indie movies of this year.

Other companies in Asia that have struck similar deals with Wattpad include Sony Pictures Television, Mediacorp, and Huayi Brothers Korea.

“Wattpad has its finger on the pulse of youth culture, and with this collaboration we are able to enable the youth to connect global audiences on Viu’s engaged base,” said Helen Sou, senior VP, digital media, at Viu’s parent company PCCW Media. Viu, which primarily focuses on premium Asian content, operates across 17 markets in Southeast Asia, the Middle East, India, and South Africa.

Viu productions include an adaptation of global phenomenon, “The Bridge,” which is available on HBO Asia’s channels and services throughout Asia, and experimental regional format, “No Sleep, No FOMO.” Viu plans to have over 80 scripted and non-scripted Viu Original titles this year.

PCCW owns Hong Kong’s leading pay-TV service NowTV, a recently-launched free to air channel and is the territory’s leading fixed line phone operator. It also owns a minority stake in STX Entertainment.

Popular on Variety

More Digital

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

More From Our Brands

Access exclusive content