For the first time, Fire TV users will be able to watch the movies, TV shows and channels they purchase from Apple on their Fire TV.
The addition of the Apple TV app to Fire TV includes access to the forthcoming Apple TV Plus streaming service, which launches worldwide Nov. 1. Apple TV Plus, priced at $4.99 monthly (and free for one year with the purchase of a new Apple device) features a lineup of original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.”
However, right now, the Apple TV app isn’t currently on all Fire TV products. As of Thursday, the app is available for Fire TV Stick (second generation) and Fire TV Stick 4K, in the U.S., Canada, U.K., Germany, France, Italy, Spain and India. Fire TV Basic Edition customers in more than 50 countries also will be able to start using the app today including in Australia, Austria, New Zealand, Brazil, Ireland, and Mexico.
According to Amazon, the Apple TV app will be coming “soon” to Fire TV Cube (first and second generations), Fire TV (third-gen pendant design), Fire TV Edition smart TVs, and the Nebula soundbar.
The Apple TV app launched last week on most Roku devices. Apple is embracing third-party video hardware platforms — a departure from its past stovepipe strategy — in a bid to grow services revenue. Earlier this year, the company inked a deal with Samsung to bring the Apple TV app to 2018 and 2019 smart TV models. Apple says the TV app also will be coming to LG, Sony and Vizio platforms in the future.
Using the Alexa Voice Remote included with every Fire TV or a paired Echo device for far-field voice control, users can start watching shows and movies or discover a new Apple original from Apple TV Plus. Starting Nov. 1, you can ask Alexa to start watching something specific, by saying “Alexa, watch ‘Dickinson.'” Or if you’re trying to figure out what to watch you can say, “Alexa, find dramas,” and you may see Apple TV Plus originals like “The Morning Show” and “See” included in Fire TV search results.
The addition of Apple’s TV and movies app to Fire TV comes nearly two years after Apple added Amazon’s Prime Video to the Apple TV set-top. Once that happened, the e-commerce giant also reinstated sales of Apple TV devices.