×
You will be redirected back to your article in seconds

Apple Acquires Real-Time Motion Capture Startup IKinema

Apple has acquired a U.K.-based started called IKinema that is using motion capture for real-time video production. Financial details of the deals haven’t been disclosed.

The acquisition of IKinema was first reported by MacRumors this week, which got hold of regulatory filings showing that an Apple lawyer became director of the company last month. The iPhone maker subsequently confirmed the acquisition, sending the Financial Times its standard disclosure: “Apple buys smaller companies from time to time, and we generally don’t discuss our purpose or plans.”

IKinema has been developing whole-body motion capture technology that ties into game engines like Unreal and other real-time video production tools. The startup has removed almost all of the content from its website, but it has in the past worked with game companies like Ubisoft, The Void, Linden Lab, Platium Games and Microsoft Studios to simplify the creation of digital characters.

A sizzle reel still available on YouTube shows that the company’s software was widely used in the video game industry:

Apple has been doubling down on gaming with the launch of its Apple Arcade video game subscription service last month. However, IKinema’s technology is also relevant to Apple beyond games: The iPhone maker has been embracing face motion capture for augmented reality with its animated Memoji characters. Interestingly, IKinema had been working on using iPhone-based motion capture for character animation, as a post to its Instagram account shows:

 

Finally, IKinema’s tech could also be used to to produce content for its still-unannounced augmented reality (AR) glasses. Apple has been working on an AR device for years, and is expected to unveil it as early as next year.

Popular on Variety

More Digital

  • Blockchain Mania

    AFM: Panel to Launch Blockchain Working Group for the Film Industry

    A group of film executives and tech industry entrepreneurs are to establish a working group seeking to plan how blockchain technology should be applied to the creative industries. The call will be made at the American Film Market on Tuesday in Santa Monica by Manuel Badel from Badel Media and Patrice Poujol from The Lumiere [...]

  • Magic Leap Raising Another Funding Round

    Magic Leap Is Raising Another Big Funding Round

    Augmented reality startup Magic Leap is raising even more money. The company is currently in the process of raising its Series E round of funding, a spokesperson told Variety on Monday. Magic Leap previously raised around $2.6 billion, including $280 million from NTT Docomo in April. “Magic Leap is in the midst of a significant [...]

  • hearst logo

    Hearst Magazines Unionizes With Writers Guild of America East

    The Writers Guild of America East has scored a major victory by unionizing Hearst Magazines’ editorial, video, design, photo and social staff across 24 digital and print brands. The New York-based WGA East, which has about 6,000 members in film, television, news and digital media, announced on Monday that a strong majority of the 500-member [...]

  • Apple AR Headset Coming in 2022:

    Apple Said to Prep AR Headset for 2022

    Apple’s augmented reality (AR) headset won’t be arriving on store shelves until at least 2022, according to a new The Information report. The iPhone maker reportedly updated a large number of employees about the project last month, filling the spacious Steve Jobs Theater on its Cupertino, Calif. campus with employees working on AR hardware. Apple [...]

  • Variety Launches New Video Series, 'Daily

    Variety Launches New Video Series, 'Daily Variety'

    Variety has launched a daily video series covering the business of entertainment. Hosted by Audrey Cleo Yap and executive produced by Eva Wong, “Daily Variety” will feature breaking news coverage and analysis from Variety’s award-winning staff as well as in-depth features and interviews with top industry professionals. Each bite-sized segment and featured clip will be [...]

  • Pluto: Vevo Stations Launching on Ad-Supported

    Channeling MTV, Vevo Launches Linear Programming on Pluto

    Music television is back: Major label-owned music video platform Vevo is launching a series of linear channels for leanback viewing on Pluto TV, the ad-supported video service that got acquired by Viacom earlier this year. A first channel, dubbed Vevo Pop, will launch on November 12; additional channels, including a holiday-themed station, are expected to [...]

  • Instagram tests hiding likes

    Instagram Will Begin Hiding Likes in the U.S.: Smart Move or Misguided Fail?

    Instagram is about to launch a test of removing like counts from posts in the U.S. — and, predictably, the idea has been met with a range of reactions ranging from praise and support to concern and mockery. The hope is that the change can reduce anxiety among Instagram users, to make social media less [...]

More From Our Brands

Access exclusive content