×

Apple’s Next Press Event Pegged for March 25

Apple will be holding its first press event of the year on March 25, BuzzFeed reported Tuesday afternoon. The event is said to be focused on services, and may include the announcement of a news subscription plan.

The iPhone maker didn’t immediately respond to a request for comment.

Apple plans to hold the event in the Steve Jobs Auditorium on its Cupertino, Calif., campus, according to BuzzFeed. Apple’s long-rumored news subscription service could be the main announcement — if the company can work out its differences with publishers in time, that is.

Earlier on Tuesday, the Wall Street Journal reported that publishers were balking at Apple’s proposal of a 50-50 split for any revenue generated by the new subscription service.

Apple acquired a news subscription app called Texture a year ago. Texture currently offers unlimited access to some 200 magazines, including Vanity Fair, GQ and Wired, for $9.99 a month. The app presents articles in a look similar to that of the original magazine, promising to let subscribers read magazines “cover to cover.”

Bloomberg reported in December that Apple had plans to change that look to a more digital-native layout. The company was reportedly also looking to add major newspapers, including the Wall Street Journal and the New York Times, to the subscription mix.

Apple could potentially also use the event to unveil its still-unannounced video service. The company has made no secret out of its desire to venture into premium video, and has struck deals with Oprah, Reese Witherspoon and others to produce exclusive content for the service.

Apple CEO Tim Cook has remained cagey about his company’s plans for the video service, telling investors on the company’s most recent earnings call that he was “not ready to extend that conversation” about specifics just yet.

At the same time, Apple executives have made no secret out of their desire to grow services revenue. “Our subscriptions are becoming a very large portion of our business,” Apple chief financial officer Luca Maestri said during the same earnings call.

Popular on Variety

More Digital

  • MINDHUNTER

    Netflix's Podcast Slate 'Deepens' Space Around Original Content, Programmers Say

    It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films. The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a [...]

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

More From Our Brands

Access exclusive content