×

Apple Announces Gaming Subscription Service Apple Arcade

Apple detailed its long-rumored gaming subscription service during a special event it held in Cupertino, California Monday.

Apple Arcade is the world’s first game subscription service for mobile, desktop and living room, the company said. With a single subscription, you get access to more than 100 new and exclusive games. The games won’t be on any other mobile platform, according to Apple. The subscription will let you download and play as many of the Apple Arcade games as you want. They all feature cross-play between Apple devices, support family support — so everyone in a family shares the games for one fee — and all of them will be playable offline.

Apple Arcade, which hits this fall in 150 countries from a new tab on the App Store across iOS, macOS and tvOS, will be curated by the same Apple team that curates the store. Pricing and further details will be announced later this year. Apple Arcade will launch in fall 2019 in more than 150 countries

Apple said it will also be contributing to the development costs and working closely with creators to bring the games to life. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.

Apple also announced a handful of games coming to the service Monday including “Beyond a Steel Sky,” “Where Cards Fall,” “FANTASIAN,” “Lifelike,” “Overland”, “Little Orpheus,” “The Artful Escape,” “The Pathless,” “ATONE: Heart of the Elder Tree,” “LEGO Brawls,” “Oceanhorn 2: Knights of the Lost Realm,” “Sonic Racing,”“Box Project,” “Frogger in Toy Town,” “Projection: First Light,” “Mr. Turtle,” “Enter The Construct,” “Sayonara Wild Hearts,” and “Hot Lava.”

“The App Store is the world’s biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade.”

Developers interested in being considered for Apple Arcade should visit developer.apple.com/apple-arcade.

Rumors of the Apple gaming subscription service first hit in January, when Cheddar reported on the premium service. Rumors had it that subscribers would get access to a bundle of paid games from various developers for a set monthly fee.

Developers will then receive a cut of the revenue generated from these monthly subscriptions based on how much play time users spent playing their title, a source told Bloomberg. The service will exclude free to play titles that offer in-app purchases, according to the source.

Apple is also gearing up to reveal details of its video, TV, and news subscription services, so the addition of a gaming service seems a natural addition.

Apple’s subscription service comes as an increasing number of major companies expand or bolster their offering with either monthly subscription services for downloadable games, or services that stream gameplay directly to a variety of devices. While Microsoft and EA have both discussed streaming game services, Google last week beat both to the punch with news of its Stadia gaming service, which it said would be going live this year.

The App Store has earned $120 billion for developers worldwide, according to Apple.

RELATED CONTENT:

More Digital

  • The Lion King

    ‘The Lion King’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Walt Disney Pictures claims the top spot in spending with “The Lion King.” Ads placed for the remake had an estimated media value of $5.64 million through Sunday for 1,290 national ad airings on [...]

  • Apple Plans to Fund Podcast Exclusives:

    Apple Reportedly Plans to Fund Original Podcasts

    Apple has plans to open its checkbooks for podcasts that would be exclusive to its podcasting apps, Bloomberg reported Tuesday. The investments would help the company defend its market leadership in an increasingly crowded field, and fend off competitors like Spotify, Pandora and Luminary. News of the plans sent Spotify’s stock down more than 3%; [...]

  • LiveXLive Names AOL and MTV Vet

    LiveXLive Names AOL and MTV Vet Dermot McCormack President

    Live entertainment digital media company LiveXLive Media today announced that AOL and MTV veteran Dermot McCormack has been named president of the company. According to the announcement, McCormack will lead the business and creative operations of LiveXLive, effective immediately. McCormack previously served as AOL’s Global President of Video and Studios, where he oversaw the video [...]

  • Recording Studio

    Cloud-Based Music Mastering Platform Landr Raises $26 Million

    Cloud-based music mastering and distribution platform Landr has raised a $26 million Series B round of funding. The new founding round was led by the Sony Innovation Fund, microphone manufacturer Shure, state-owned financing corporation Investissement Québec and Fonds de solidarité FTQ. Warner Music, Plus Eight Equity Partners, Slaight Communications, YUL Ventures and PEAK Capital Partners [...]

  • NBC News - Quibi

    NBC News to Produce Two Daily Shows for Jeffrey Katzenberg’s Quibi

    NBC News has joined Quibi’s ambitious bid to build a mobile subscription TV service. NBCUniversal’s news division plans to build a custom set at 30 Rock where it will produce daily morning and evening newscasts, seven days per week, for Quibi, the well-funded mobile video startup from chairman Jeffrey Katzenberg and CEO Meg Whitman. The [...]

More From Our Brands

Access exclusive content