Amazon Prime Day Concert: Taylor Swift, Dua Lipa, Sza, Becky G to Perform in Live Kick-Off Event

Taylor Swift The Ally Coalition's 5th
Stephen Lovekin/REX/Shutterstock

Taylor Swift is headlining Amazon’s second Prime Day live-streaming concert, an event to promote the e-commerce giant’s annual shopping-deals extravaganza and its Amazon Music subscription service.

The two-hour July 10 special will also feature live performances by Dua Lipa, SZA, and Becky G. The “Prime Day Concert” will be hosted by comedian-actress Jane Lynch (Amazon’s “The Marvelous Mrs. Maisel,” “Glee”).

The concert will stream live on Prime Video on Wednesday, July 10, at 9 p.m. ET. It will be available exclusively to Amazon’s 100 million-plus Prime members worldwide. The Prime Day Concert, presented by Amazon Music, also will be available to Prime members to stream on-demand after the live show for a limited time with select songs from each performance.

Ten-time Grammy Award winner Swift is set to perform her new singles “You Need To Calm Down” and “Me!,” the latter of which Amazon said broke records as the biggest single debut of any song in the history of Amazon Music.

The concert will be held in New York (Amazon isn’t disclosing the location) and the company is inviting “select” local Prime members to attend. A rep didn’t have details on how Amazon will pick attendees.

The special live concert, besides aiming to lure new subscribers to Amazon Music, is the lead-in to Prime Day 2019 — which will actually run 48 hours, offering discounts on more than 1 million products. This year’s Prime Day starts at midnight PT on Monday, July 15, concluding two days later.

Last year, Ariana Grande headlined the company’s live-streamed Amazon Music Unboxing Prime Day concert in New York, which was accessible for free to anyone, with a lineup of artists that included Kelsea Ballerini, Alessia Cara and Julia Michaels.

During the 2019 Prime Day Concert, Amazon will promote “Carnival Row,” the upcoming Amazon original fantasy drama series starring Orlando Bloom and Cara Delevingne, slated to premiere Aug. 30. It also will present new clips from “Modern Love,” an upcoming romantic series based on the popular New York Times column of the same name, as well as clips of “The Marvelous Mrs. Maisel” and “Tom Clancy’s Jack Ryan” ahead of their new seasons, and exclusive clips and teasers of upcoming Prime Video releases including superhero drama “The Boys,” animated series “Undone” from the creators of “BoJack Horseman,” and forthcoming stand-up comedy specials.