×
You will be redirected back to your article in seconds

‘Alita: Battle Angel’ Again Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the second week in a row with “Alita: Battle Angel.”

Ads placed for the sci-fi thriller had an estimated media value of $5.63 million through Sunday for 1,120 national ad airings on 35 networks. (Spend figures are based on estimates generated from Jan 21-27. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox prioritized spend across networks including ESPN, Adult Swim and Fox, and during programming such as NBA Basketball, College Basketball and “Steven Universe.”

Just behind “Alita” in second place: Columbia Pictures’ “Miss Bala,” which saw 811 national ad airings across 31 networks, with an estimated media value of $3.42 million.

TV ad placements for Paramount Pictures’ “What Men Want” (EMV: $3.33 million), Twentieth Century Fox’s “The Kid Who Would Be King” ($3.28 million) and Warner Bros. Animation’s “The LEGO Movie 2: The Second Part” ($2.93 million) round out the chart.

Notably, “Miss Bala” has the best iSpot Attention Index (109) in the ranking, getting 9% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.63M – Alita: Battle Angel

Impressions: 326,716,323
Attention Score: 90.87
Attention Index: 81
National Airings: 1,120
Networks: 35
Most Spend On: ESPN, Adult Swim
Creative Versions: 14
Est. Lifetime TV Spend: $17.69M
Studio: Twentieth Century Fox
Started Airing: 12/24/18

$3.42M – Miss Bala

Impressions: 206,677,322
Attention Score: 93.23
Attention Index: 109
National Airings: 811
Networks: 31
Most Spend On: NBC, Bravo
Creative Versions: 15
Est. Lifetime TV Spend: $8.91M
Studio: Columbia Pictures
Started Airing: 11/04/18

$3.33M – What Men Want

Impressions: 203,761,720
Attention Score: 90.70
Attention Index: 79
National Airings: 680
Networks: 30
Most Spend On: NBC, ABC
Creative Versions: 18
Est. Lifetime TV Spend: $10.04M
Studio: Paramount Pictures
Started Airing: 08/14/18

$3.28M – The Kid Who Would Be King

Impressions: 345,846,776
Attention Score: 92.45
Attention Index: 98
National Airings: 1,122
Networks: 30
Most Spend On: NBC, Nick
Creative Versions: 34
Est. Lifetime TV Spend: $25.17M
Studio: Twentieth Century Fox
Started Airing: 12/22/18

$2.93M – The LEGO Movie 2: The Second Part

Impressions: 212,512,867
Attention Score: 91.96
Attention Index: 92
National Airings: 749
Networks: 50
Most Spend On: ABC, FOX
Creative Versions: 32
Est. Lifetime TV Spend: $17.21M
Studio: Warner Bros. Animation
Started Airing: 06/05/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 01/21/2019 and 01/27/2019.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content