×
You will be redirected back to your article in seconds

‘Abominable’ Again Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “Abominable.”

Ads placed for the kids’ fantasy film had an estimated media value of $6.87 million through Sunday for 1,364 national ad airings on 40 networks. (Spend figures are based on estimates generated from Sept. 23-29. Estimates may be updated after the chart is posted as new information becomes available.) DreamWorks Animation prioritized spend across networks including NBC, CBS and Fox, and during programming such as “The Masked Singer,” “The Voice” and “This Is Us.”

Just behind “Abominable” in second place: MGM’s “The Addams Family,” which saw 1,383 national ad airings across 32 networks, with an estimated media value of $5.28 million. 

TV ad placements for Paramount Pictures’ “Gemini Man” (EMV: $5.24 million), Walt Disney Pictures’ “Maleficent: Mistress of Evil” ($4.82 million) and Warner Bros.’ “Joker” ($4.31 million) round out the chart.  

Notably, “Maleficent: Mistress of Evil” has the best iSpot Attention Index (130) in the ranking, getting 30% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$6.87M – Abominable

Impressions: 370,971,712
Attention Score: 94.07
Attention Index: 83
National Airings: 1,364
Networks: 40
Most Spend On: NBC, CBS
Creative Versions: 36
Est. Lifetime TV Spend: $25.48M
Studio: DreamWorks Animation
Started Airing: 05/26/19

$5.28M – The Addams Family

Impressions: 290,217,671
Attention Score: 96.18
Attention Index: 123
National Airings: 1,383
Networks: 32
Most Spend On: Nick, Comedy Central
Creative Versions: 15
Est. Lifetime TV Spend: $13.32M
Studio: Metro-Goldwyn-Mayer (MGM)
Started Airing: 06/11/19

$5.24M – Gemini Man

Impressions: 246,403,387
Attention Score: 95.44
Attention Index: 108
National Airings: 612
Networks: 27
Most Spend On: NBC, FOX
Creative Versions: 10
Est. Lifetime TV Spend: $12.03M
Studio: Paramount Pictures
Started Airing: 06/18/19

$4.82M – Maleficent: Mistress of Evil

Impressions: 238,529,002
Attention Score: 96.54
Attention Index: 130
National Airings: 652
Networks: 26
Most Spend On: NBC, Nick
Creative Versions: 19
Est. Lifetime TV Spend: $9.09M
Studio: Walt Disney Pictures
Started Airing: 05/14/19

$4.31M – Joker

Impressions: 281,663,171
Attention Score: 92.72
Attention Index: 68
National Airings: 512
Networks: 41
Most Spend On: NBC, FOX
Creative Versions: 42
Est. Lifetime TV Spend: $13.10M
Studio: Warner Bros.
Started Airing: 05/20/19

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/23/2019 and 09/29/2019.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Popular on Variety

More Digital

  • Disney-Plus-Logo

    Disney Plus Launch Snafus: What Went Wrong?

    For some users, Disney Plus was a Disney Minus on its big launch day Tuesday. In its Nov. 12 debut, the service was beset by multiple problems, including Disney Plus customers being unable to log in to the service, access specific content, or use certain streaming devices — while some who called Disney’s customer service [...]

  • YouTube Taps Shana Tepper as Head

    YouTube Taps Shana Tepper as Head of Entertainment Communications

    YouTube has tapped Shana Tepper as its head of entertainment communications. In her new role, Tepper will lead all press and communications strategies for YouTube Originals series and specials focused on personalities, artists and learning. Tepper joins YouTube from Viacom, where she most recently served as vice president of communications for Comedy Central and Paramount [...]

  • Richard Plepler HBO

    Former HBO Chief Richard Plepler Close to Signing Apple TV Plus Production Pact

    Former HBO chief Richard Plepler is close to signing an exclusive production pact with Apple TV Plus. Apple declined to comment and Plepler could not immediately be reached for comment. It’s understood that Plepler plans to launch a boutique production company designed to focus on a handful of high-profile projects. Among his advisors in pulling [...]

  • Sonos Spotify partnership

    Sonos Speakers Get Free Spotify Streaming

    Sonos owners just got access to another source for free music: The smart speaker maker has struck a deal with Spotify to stream Spotify’s free tier to its users, both companies announced Tuesday. Free Spotify streams are going live on Sonos devices with the latest Sonos software update, which also includes an updated version of [...]

  • looking glass display

    Looking Glass Factory Unveils 8K Holographic Display

    Holographic display hardware startup Looking Glass Factory unveiled its first real product Tuesday: the Looking Glass 8K Immersive Display aims to provide companies with a way to view 3D assets as holograms, without the need to use VR headsets. The product is being sold into the enterprise market, but the company also has plans to [...]

  • Star Wars The Mandalorian

    Why Wall Street Is Feeling Bullish as Disney Plus Blasts Off

    Bob Iger has presided over many launches during his 14 years as Disney CEO: a theme park in Shanghai, state-of-the-art cruise ships, “Star Wars”- and “Avatar”-themed immersive attractions and even a cinematic universe requiring billions of dollars of investment in Marvel movies. But nothing in his tenure has drawn the level of scrutiny that has [...]

  • Worldwide XR roster

    Team Behind Digital James Dean Forms New Company to Resurrect Other Legends (EXCLUSIVE)

    The team that helped resurrect James Dean with visual effects for an upcoming Vietnam war movie isn’t done creating digital versions of famous actors and other celebrities: Intellectual property licensing specialist CMG Worldwide has merged with immersive content creation studio Observe Media to form Worldwide XR, a new company that aims to bring digital humans [...]

More From Our Brands

Access exclusive content