×
You will be redirected back to your article in seconds

San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways:

1.Spain First

“La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 global launch. According to a Parrot Analytics study, “Elite” Season 2, released Sept. 6, was more popular in the U.S. than Spain. That said, all operators insisted their Spanish original series are made first and foremost for their home market. Madrona went even further. “The trick is managing to satisfy the most important viewer: Myself.”

2.Talent

Will there be enough market for established and new SVOD global streaming platforms? Of course, nobody knows. But the battle for success will be fought over talent. At Netflix, Diego Avalos, director of original content, Spain, confirmed that in upcoming months the streaming giant will announce “new talents and new formats” that it has been developing and “programs focused on new talent,” not only in Spain but Latin America and other European countries. “We as an industry have to think about the next generation,” he said.

3.Scale

On Friday, Telefonica and Atresmedia revealed a new 50/50 production-distribution venture aimed at allowing them to scale up on both fronts. Scale looks to be increasingly important. At the Saturday panel, Susana Herreras, Movistar+ head of development, original series, enthused about “The Plague” Season 2, still the Telefonica pay TV unit’s biggest swing in production values and large canvas. “This is about love, history and everything which makes for good TV.” Amazon Prime Video Spain has boarded “Inés of My Soul,” partnering RTVE and Chilevision. “It’s the most ambitious series in either market [for Amazon] I think we’ll see more of these types of co-productions in the future which allow us to be more ambitious,” said Ricardo Cabornero, responsable for content acquisitions, Amazon Prime Video Spain.

4.Brand is All

In a new era of heightened SVOD competition, “one big question is the credibility of brands. There’s so much content. Brands must be exquisite,” said Miguel Salvat, commissioning editor of original content, HBO España. Original production personalizes Movistar+, its president Sergio Oslé has said.

5. Originality 

Another touchstone: Originality. If a series isn’t an event title, it better be original. Canneseries winner “Perfect Life” is “very different,” said Herreras. HBO’s aims to “provide a unique, different point of view to address established themes” said HBO’s Salvat.

More TV

  • Endemol Shine, China’s Hunan TV Duet

    Endemol Shine, China’s Hunan TV Duet on ‘Sing or Spin’ (EXCLUSIVE)

    Global production and distribution giant Endemol Shine is to duet with leading Chinese producer and broadcaster Hunan TV on primetime entertainment format “Sing or Spin,” which has an innovative spin: a revolving stage that lets singers know how well they are scoring. The show has been co-developed by Endemol Shine China and Hunan TV as [...]

  • 'Succession': Nicholas Braun, Matthew Macfadyen on

    'Succession' Stars Nicholas Braun, Matthew Macfadyen Break Down How To Make a Tomelette

    You can’t make a Tomelette without breaking some Greggs, and you can’t get through an episode of ‘Succession’ without a few rounds of riffing, at least according to Nicholas Braun (who plays Greg Hirsch) and Matthew Macfadyen (who portrays Tom Wamsgans). “We basically improv in probably every scene to some capacity,” says Braun. Though the [...]

  • Manchester City Football Club Animated Series

    Manchester City Soccer Team Animated Series in the Works (EXCLUSIVE)

    “Sky Blue Academy,” an animated series set inside the training academy of reigning English Premier League champions Manchester City, is in the works, Variety has learned. The Pep Guardiola-managed team has enjoyed numerous successes in recent years and broken into world soccer’s elite, becoming a global brand in the process. The show will follow a [...]

  • LIVING WITH YOURSELF

    TV Review: 'Living with Yourself'

    Paul Rudd is such a naturally ebullient actor that it can be startling to see him ground down. A gifted physical performer who, at 50, looks so youthful that his appearance tends to precede all other attributes when he’s discussed, Rudd also still has the verve and energy of a rising star — a quality [...]

  • SAG-AFTRA Signs Cooperative Agreement With Mexican

    SAG-AFTRA Signs Cooperative Agreement With Mexican Actors Union

    SAG-AFTRA has signed a cooperative agreement that could include joint bargaining with the Asociación Nacional de Actores (ANDA), the labor union that represents performers in Mexico. The pact was announced Saturday during the third day of the SAG-AFTRA biannual convention at the Beverly Hilton Hotel in Beverly Hills, Ca. The convention, which is closed to [...]

  • American screenwriter, film director, and producer

    AGC Television Picks up Worldwide on Oliver Stone’s ‘JFK: Destiny Betrayed’

    CANNES —  AGC Television, the TV production-distribution division of Stuart Ford’s still fast expanding independent content studio AGC Studios, has landed worldwide rights to another high-profile doc-series which it describes as “probing” and “explosive”: Oliver Stone’s “JFK: Destiny Betrayed.” The acquisition was announced early Monday by AGC Television president Lourdes Diaz. The acquisition continues AGC [...]

More From Our Brands

Access exclusive content