You will be redirected back to your article in seconds

Settebello Teams With China’s VideoUp to Promote Western Celebrities

Talent and literary management company Settebello Entertainment and Chinese talent representation and digital media firm VideoUp are entering into a strategic partnership to help Western celebrities and influencers build presences in the Chinese market.

Settebello, set up last year by Byron Austen Ashley, will launch social media presences for the celebrities and influencers, using those as entry points to integrate them within the Chinese media ecosystem, and nabbing appearance, endorsement, and e-commerce opportunities.

Settebello and VideoUp previously collaborated to bring child star and Settebello client Gavin Thomas to China last year. Thomas’s launch video generated 1 million followers in 24 hours, and 100 million views on his welcome video, as well as global news coverage. Thomas has become a celebrity in China, with 7 million Chinese social followers, an endorsement business, several consumer products collaborations, and multiple TV appearances.

Peiran Wei, cofounder of VideoUp, said: “We feel fortunate to have worked with Byron and the Settebello team in the past to help a number of Western creator to successfully make their way into China. Cross boarder penetration and representation is clearly emerging as a trend in the digital content world on both sides of the Pacific. I am confident that with the partnership, we are one big step closer to become the largest brand in the field.”

Popular on Variety

Byron Ashley said: “China is the largest country on Earth with an insatiable demand for Hollywood entertainers. Peiran and Jacky [Jacky Cao, CEO] have opened up an unparalleled portal to the East, and I am beyond thrilled to help Hollywood’s leading artists walk through it.”

More Digital

  • YouTube CEO Susan Wojcicki

    YouTube CEO to Burned-Out Creators: Data Shows It's OK to Take a Break From Posting

    Stressed-out YouTube creators anxious that their channels will take a traffic hit if they take a mental-health break shouldn’t worry, according to YouTube CEO Susan Wojcicki: She says a data analysis showed that, on average, YouTubers get even more views when they return after a hiatus. In a Nov. 21 open letter to creators, Wojcicki [...]

  • Apple Computers Logo Placeholder

    Apple Eliminates Customer Reviews and Ratings From Online Store

    Apple has disabled the ability for customers to comment on and rate products on its online store — and the tech giant pulled down all the reviews and ratings that were previously left on the site. It’s not clear why Apple made the decision to kill off user reviews in its ecommerce storefronts. Some observers [...]

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Streamlines Movie Ticket Purchases With Its Assistant

    Google wants to make it easier to buy movie tickets on the web: The search giant has teamed up with Fandango, MovieTickets.com, AMC, MJR Theaters and others to streamline ticket buying across their sites. To do this, Google is making use of its Assistant, which automatically pops up when Android users search for a movie. [...]

  • Harmony-Korine-Duck-Duck-Snapchat-Spectacles

    Harmony Korine Shot a Short Film Entirely With Snap's Spectacles (EXCLUSIVE)

    Director Harmony Korine donned a pair of Snap’s high-end Spectacles 3 camera-enabled glasses to make an experimental short film — transforming Miami into a psychedelic swirl of colors, music and characters. It’s a proof-of-concept project: Snap enlisted the filmmaker to create the 10-minute short, called “Duck Duck,” to showcase the new Spectacles 3 hardware, which [...]

  • Eko - Wizard School Dropout

    Eko Launches Four Interactive Video Series, Including Two to Push Walmart Shopping

    Eko is launching its most ambitious bet yet to close the loop between interactive entertainment and ecommerce, with partner and investor Walmart. The interactive-video platform company debuted four original scripted series Thursday (Nov. 21). Two of them — EffinFunny’s “Wizard School Dropout” (pictured above), set in a Harry Potter-esque world, and “Timeline” from Olive Bridge [...]

More From Our Brands

Access exclusive content