×
You will be redirected back to your article in seconds

Roku TVs Coming to the U.K., Courtesy of Hisense

Roku is starting to bring smart TVs powered by its operating system to Europe, starting with some Hisense models that will go on sale in the U.K. during the coming holiday quarter. The streaming company announced at IFA Saturday that it was expanding its smart TV licensing program to the European market.

“We are pleased to bring the Roku TV licensing program to Europe and look forward to the first Hisense Roku TVs in market this year,” said Roku CEO Anthony Wood in a statement.

Hisense is expected to introduce multiple Roku TVs in the U.K. in Q4, with screen sizes ranging all the way to 65 inches.

Roku has had a presence in the European market for some time. The company is selling its own streaming devices in the U.K. and France, and has also partnered with Sky to sell white-labeled devices in the U.K. and Germany. However, this is the first time that a company is selling TVs with Roku’s operating system to European consumers.

If Roku’s previous success in the U.S. is any indication, Hisense may not remain the only manufacturer to sell Roku TVs in that market for long: Stateside, Roku TVs are now being sold under 10 different brands, with sales accounting for more than 1 in 3 smart TVs sold in 2019, according to the company.

Fueled by its success in the U.S., Roku is expected to push for a significant international expansion in the coming years. Variety was first to report in July that the company was targeting Brazil as one of its future markets. Executives have not commented on those plans, but CFO Steve Louden recently told Variety that  “there is a lot of potential internationally.”

 

 

Popular on Variety

More Digital

  • STRANGER THINGS

    'Stranger Things 3' Is Most-Watched Season to Date, Netflix Says

    The Upside Down delivered upside for Netflix in the third quarter: “Stranger Things” season 3 was the most-watched season of the series to date, according to the streamer. In the first four weeks of release, “Stranger Things” season 3 was watched by 64 million member households, Netflix said in the Q3 letter to shareholders. The [...]

  • Stranger Things Season 3

    Netflix Undershoots U.S. Subscriber Adds for Q3, Beats Profit Forecast

    Netflix fell slightly short of its U.S. subscriber forecast in the third quarter — and projected lower Q4 subscriber growth than Wall Street was expecting as competition looms from Apple and Disney. Still, the company reported solid gains, announcing a Q3 record for paid subscriber additions and revenue, and handily topped analyst forecasts for profit. [...]

  • Despacito Luis Fonsi Daddy Yankee

    'Despacito' Tops Vevo's Most-Watched Videos of the Past Decade Chart

    In celebration of its 10-year anniversary, Vevo today announced its Top 10 lists of the decade’s most-watched music videos. Not surprisingly, the Most-Watched Music Video accolade goes to Luis Fonsi’s “Despacito” (featuring Daddy Yankee), with 6.4 billion views since its release in early 2017. The second most-viewed video is Mark Ronson’s “Uptown Funk” (featuring Bruno [...]

  • Dead To Me

    Streaming Shows Nearly Doubled in Last Year, Boosting Los Angeles TV Production

    Television production in Los Angeles has received a major boost from streaming shows, according to a new report from the permitting organization FilmLA. The number of new digital projects nearly doubled between the 2017-18 and 2018-19 development cycles, increasing approximately 85.3% in a year. The number of digitally distributed original series in production has increased by [...]

  • Shonda Rhimes

    Shonda Rhimes Inks Podcast Deal With iHeartMedia

    Hit-making TV writer and producer Shonda Rhimes is jumping into the podcast game in a much bigger way. Rhimes’ Shondaland production company announced a three-year pact with iHeartMedia to launch Shondaland Audio, which will produce a slate of original podcasts to be released as part of the iHeartPodcast Network. Rhimes will oversee development and Sandie [...]

More From Our Brands

Access exclusive content