×

Netflix’s ‘La Casa de Papel’ – ‘Money Heist’ – Part 3 Smashes Records

MADRID  — In the second all-time record-breaking global bow for Netflix this July, Alex Pina’s Spanish-language “La Casa de Papel” – “Money Heist” – Part 3 was watched by 34,355,956 Netflix household accounts over its first seven days after a July 19 global launch, Netflix confirmed to Variety on Thursday.

That’s the best first-week global result ever for a Netflix non-English-language series. As importantly, as Netflix drives ever more into original series production around the world, “La Casa de Papel” Part 3 also broke records as the most-watched Netflix series or film of all time in any language, including English, in many key territories around the world.

Those countries take in not only ‘Casa’ creator Pina’s native Spain but also France and Italy as well as Argentina, Brazil, Chile and Portugal and “many others,” according to Diego Ávalos, director of originals in Spain. He added that Part 3 had also “reached a lot of people” in India. “We are proud of bringing stories that are made in Spain, to the world,” he said.

This performance turns the social-issue laced action-thriller into the biggest case in point to date of one of Netflix’s biggest gameplays as it forges an ever more international future: Its capacity to produce shows and movies around the world that not only drive up the household subscriptions in their country of origin but also across the globe.

Remarkably, above 70% of household accounts – north of 24.0 million – finished “La casa de Papel” Part 3 in its first week. That full-on binging compares to the 18.2 million who watched “Stranger Things” Season 3 completely as it set a new all-time launch record for Netflix from its July 4 launch being watched by a first four-day 40.7 million household accounts.

Why “La Casa de Papel” 3 has rocked is a moot question.

Mixing tones – action, passion and comedy at one and the same time – which you don’t see much in U.S. series, Avalos said –  “La Casa de Papel” Part 3 was made at a budget which allowed it to compete with other international series, argued producer Cristina López at Vancouver Media, Pina’s Madrid production house which made the series with Netflix.

In Parts 1 and 2, the Professor cherry picks criminals – ex-cons, misfits, social write offs – to carry out a perfect heist at the Royal Mint of Spain. “La Casa de Papel” ·talks about “the marginalized, how they find a way forward. It’s something we can all identify with,” said Avalos. It has been loved by fans all around the world because of the authenticity and originality of the storytelling.”

Part 3 also marks a step up in emotion, Avalos suggested. In it, the gang targets the Bank of Spain, in a desperate attempt to free one gang member Rio, who’s been captured. The robbery is also carried out by the Professor as a homage to Berlin, his brother, who originally thought up the plan.

Part 3 is about “love,” Avalos argued: “Love towards the world, others, themselves, other gang members who become family.”

It also connects Spanish, Latino or Latin culture, call it what you like, with the international world, said López. One crucial difference with parts 1 and 2, said Pedro Alonso, who plays the refined but embittered Berlin, is that Parts 1 and 2 captured the Professor’s “impecable” planning as he played a “chess game” with authorities. Berlin’s planned assault on the Bank of Spain, in contrast, has it flaws, which the Professor  doesn’t have time to correct.

So the gang at times has to improvise.

“Latinos often have to make do with few resources, so they’ve learnt to be very good at innovation,” Avalos said.

“In U.S. British culture, there’s an aggression. The response is a perfect plan. no flaws. In Part 3, in contrast, there are losses, deaths, problems, betrayal.” That said, “Latinos, however, disastrous, can pull off the seemingly impossible.

Alonso also argued that the series appeals to a sense of industry sea change.

“Before, there was a feeling in Spain, the Latin world of being on the periphery of the real reference, the U.S industry, which, in film and TV, marked the 20th century” Alonso said.

He added: “Now there’s a new sentiment, that we can compete in terms of production levels, and create a brand which is more alive. That’s historical,and Italians, the French, Turks, industry executives and audiences, are embracing ‘La Casa de Papel’ as their own.”

CREDIT: Netflix

Pictured: Diego Avalos, Cristina López, Pedro Alonso

Lead photo: Berlin (Alonso) is mobbed in Bogotá, at a pre-commercail release Part 3 premiere.

More Digital

  • HQ Trivia

    HQ Trivia Lives? CEO Claims He's Found Potential Buyer for Live Game-Show App

    Hold the phone, HQties — there might be a second act for HQ Trivia. The once-buzzy live game-show app, whose audience had declined after peaking two years ago, shut down last week after the company ran out of money and a deal to sell it fell through. Now Rus Yusupov, CEO of parent company Intermedia [...]

  • Dolan Twins

    Dolan Twins to Launch Their First Podcast (EXCLUSIVE)

    The Dolan Twins, sibling digital influencers who have a combined following of more than 50 million across internet platforms, are set to launch their first podcast: “Deeper With The Dolan Twins.” The new weekly podcast from 20-year-old Ethan and Grayson Dolan is being produced under an exclusive pact with Cadence13, a division of Entercom Communications’ [...]

  • Justin Bieber Changes album cover

    Following Lil Nas X, Justin Bieber Track Is Latest to Highlight Online Marketplace

    A shout-out on social media from Justin Bieber has brought some additional shine to Splice Sounds, the popular platform for rights-cleared sounds and beats. The track “Running Over,” from Bieber’s album “Changes” and featuring Lil Dicky, was produced by The Audibles and is based on a loop created by British artist Laxcity and uploaded to Splice. [...]

  • LadBaby at Abbey Road Studio, London,

    Facebook Leans on Local Creators to Grow Watch and Hit New Target Areas

    As Facebook leans into sports, non-scripted and select scripted properties, it’s increasingly looking to an army of creators rather than A-list celebrities to tap into all three target areas as they grow businesses on the Watch platform. Facebook’s newly appointed head of entertainment media partnerships for Northern Europe Anna Higgs tells Variety, “The Watch strategy [...]

  • Apple-Coronavirus

    Apple Warns of Sales Shortfall for March 2020 Quarter, Blaming Coronavirus Outbreak

    Apple said the spread of the coronavirus in China has disrupted iPhone manufacturing and driven down sales in the country. As a result, the tech giant said it now expects to undershoot the revenue guidance it previously provided, of between $63.0 billion and $67.0 billion its fiscal 2020 second quarter (which ends March 28). “Work [...]

  • Jeff Bezos

    Jeff Bezos Forms $10 Billion Fund to Fight Climate Change

    Multi-billionaire Jeff Bezos, the world’s wealthiest person, announced a $10 billion fund to invest in projects that will combat the alarming trend of climate change. The Amazon founder and CEO announced the formation of the Bezos Earth Fund in an Instagram post Monday (Feb. 17).⁣⁣⁣ According to Bezos, the fund will begin issuing grants this [...]

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

More From Our Brands

Access exclusive content