×
You will be redirected back to your article in seconds

Execs From Endeavor Audio, Group Nine Among Those Leading the Way in Digital

Every year, Variety seeks to identify the next generation of leaders in the entertainment business, looking for representatives in the creative community, film, TV, music and digital. This year’s group has a heavy New York focus: We selected executives from forward thinking companies such as Spotify, Group Nine and Endeavor Audio, as well as writers and producers in late night comedy, plus agents and managers who help put the deals together that keep the entertainment business humming.

SABENA GUPTA
CAMPAIGN LEAD, ALEXA, AMAZON, 28
Gupta brought strategic thinking to the marketing team at the New York Times, launching
the “Truth Is Hard” and “The Truth Has a Voice” campaigns, as well as the “Modern Love” feature that evolved into an original Amazon series that premiered last month. She’s just left the Times for Amazon, where she’ll lead campaigns for the Alexa voice assistant. “You need to be thinking about marketing and how every part of the product experience, every part of the consumer journey is going to affect the way that people think and feel about that brand — and ultimately their decision to buy into it.”

BEN LERER
CEO, GROUP NINE, 38
It’s been a rocky road for many digital-first media moguls in recent years, but Lerer has persevered through acquisition and consolidation. The son of HuffPo co-founder Ken Lerer, he started Thrillist with college friend Adam Rich in 2003, and 13 years later they took on a $100 million investment from Discovery Inc. and placed it under the Group Nine Media umbrella with fellow digital media brands the Dodo, Now This News and Seeker. In October, his company acquired women’s lifestyle publisher Pop Sugar. “I’m a real believer in this industry and this business,” he says, “and I think that when I’m at my best, it can be a little contagious.”

Popular on Variety

SARAH ROSEN
HEAD OF U.S. ENTERTAINMENT PARTNERSHIPS, TWITTER, 39
New York-based Rosen’s job is to find new ways for fans and brands to join the conversation around awards shows and events, from multiple live streams of the Oscars red carpet to the MTV VMA Stan Cam, which enables users to decide which celebrity audience members they watch on the platform. “We want to be a source of support and partnership for media companies, whether that’s coming up with creative innovations to iterate on what they’re doing or just providing a turn-key revenue stream,” says Rosen, who worked in publicity at Fox and partner management and program development at Viacom before coming to Twitter.

MOSES SOYOOLA
GENERAL MANAGER, ENDEAVOR AUDIO, 30
Soyoola got his start in an unlikely place: Goldman Sachs. After co-founding analytics company Jamplify and a stint at Panoply Media, he was tapped to head Endeavor’s
new branch, solely dedicated to podcasts. Among them: “Blackout” with Academy Award-winner Rami Malek. He says his goal is to extend the medium beyond the intelligentsia that first embraced it to creators that have worked on other platforms. “I don’t even think we’re in the first inning of podcasting yet — it’s so early. The opportunity to innovate and create new business models and new kinds of content and new audio will be here for a long time.”

SHAUNA SWEENEY
HEAD GLOBAL INDUSTRY MARKETING, FACEBOOK, 34
Sweeney is spearheading new forms of marketing to build real-world networks on Mark Zuckerberg’s social-media platform, while helping to tackle broader issues such as brand safety and cyber bullying. “We’re constantly pushing to raise the bar and blend marketing and brand experience with quality content-driven entertainment,” she says. “My great great grandfather was a Hollywood actor, no small accomplishment for a first generation Chinese immigrant, and while I worked on the Paramount lot early in my career, I think he’d be proud to see the connecting thread between his and my work today, that the best way to have impact is to create a real human connection.”

Variety’s New Leaders 2019: CreativesSocial Impact | Music | TV | Digital | Film | Agents/Managers/Lawyers

More Digital

  • Billy Magnussen Aladdin

    'Aladdin' Spinoff With Billy Magnussen's Character in the Works for Disney Plus

    Disney is developing a spinoff of its live-action “Aladdin” with Billy Magnussen reprising his Prince Anders character. The unnamed project is in early development for the studio’s recently launched Disney Plus streaming service. Disney has hired Jordan Dunn and Michael Kvamme to write a script centered on the haughty Prince Anders, one of Princess Jasmine’s [...]

  • Bernie Sanders Trump win

    Bernie Sanders Vows to Break Up Comcast, Verizon & AT&T: 'Their Greed Must End'

    Vermont Senator and Democratic presidential candidate Bernie Sanders unveiled plans to launch publicly-funded broadband networks and break up big internet providers like Comcast, Verizon and AT&T Thursday. “Their greed must end,” the Sanders campaign wrote in its high-speed internet policy proposal. The campaign argued that high-speed internet access should be treated as a public utility, [...]

  • The Office

    Streaming Wars Heat Up Rerun Market as New Services Stock Up on Hits

    In a year in which more than 500 scripted series are on the air and new streaming services seem to debut nearly monthly, some of the biggest money being thrown around for content has gone to a handful of old TV shows, the kind that for years have hummed along evening television without much fuss. [...]

  • The Irishman

    'The Irishman' Nabs 17.1 Million U.S. Viewers on Netflix in First Five Days, per Nielsen

    Martin Scorsese’s mafia saga “The Irishman” was watched by 17.1 million unique Netflix viewers in the U.S. in the first five days of its streaming release, according to Nielsen estimates. By comparison, Sandra Bullock-starrer “Bird Box” scored nearly 26 million U.S. viewers in its first seven days of availability (Dec. 21-27, 2018) on Netflix, according [...]

  • Amazon, HBO Max, Netflix Dish on

    Amazon, HBO Max, Netflix Dish on Their International Plans

    It’s different strokes for different streaming folks as Amazon, HBO Max and Netflix lifted the lid on their international plans in London this week. Amazon said it’s not in the volume game and talked up a select number of hyper-local shows, while Netflix dished on plans to rev up non-English-language originals. The message from HBO [...]

  • NOBODY’S LOOKING

    Daniel Rezende on Netflix Brazilian Series ‘Nobody’s Looking’

    Having premiered on Netflix Nov. 22, “Nobody’s Looking” marks the first collaboration between Gullane and Netflix – their second, “Boca a Boca” is in development- and comes from a long list of new projects that the streaming giant has announced with it’s $87 Million investment in Brazilian content. The series embodies the streaming platform’s push [...]

More From Our Brands

Access exclusive content