×
You will be redirected back to your article in seconds

Viacom 18’s Voot Indian OTT Platform Adds 30 Originals

Voot, Viacom 18’s OTT service in India, has commissioned more than 30 original shows across genres. Titles include legal drama “Law and Honour,” drama “Naaz,” romantic drama “Love All,” thriller “The Raikar Case,” drama “Marzi,” and crime thriller “Asura.”

Now three years old, the service claims some 40 million monthly active users, with plans to grow this number to 100 million during the financial year 2019/2020. “The number is set to be achieved through driving scale with content and technology,” Sudhanshu Vats, Group CEO and MD, Viacom18, told Variety. “A multitude of initiatives from launching an immersive slate of originals, coupled with technology enablers like interactivity and enhanced distribution will be key drivers.”

Voot has announced more than 20 new distribution partnerships across the travel, broadband and mobile spaces, including ones with Ola, Cloudwalker, ShareIt and Act Fibrenet. Currently operating on the AVOD model, Voot will in addition introduce a ‘freemium’ model, as well as separate international and kids platforms.

The newly launched Voot Studios initiative will enable advertisers to deliver tailored messages embedded into the narratives of various Voot shows. This will be driven by the company’s in-house audience measurement tool MAVARIC, which charts online and purchase behavior, affinities and interests.

Popular on Variety

Viacom 18 is a joint venture of TV18, the media group controlled by billionaire Mukesh Ambani, and U.S. media conglomerate Viacom Inc.

 

More Digital

  • Cenk Uygur

    Bernie Sanders Retracts Endorsement of Young Turks Founder Cenk Uygur After Backlash

    Bernie Sanders pulled his support for Cenk Uygur’s congressional bid, with the Vermont independent in part acknowledging that Sanders’ supporters were “frustrated” about the endorsement. Sanders, who’s running for the 2020 Democratic presidential nomination, cited Uygur’s announcement Friday that he would not be accepting any endorsements. In a statement, Sanders alluded to sexist and other [...]

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th Annual Streamy Awards — honoring the best from YouTube and online video — were held Friday night in Beverly Hills. Tana Mongeau (pictured above) was named Creator of the Year and Rhett & Link’s “Good Mythical Morning” won Show of the Year in the two fan-voted Audience Choice categories. David Dobrik picked up [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

More From Our Brands

Access exclusive content