×

Singapore’s IMDA Partners With Viacom and Hooq to Co-Fund Content

Singapore’s Infocomm Media Development Authority is teaming with Asian streamer Hooq and Viacom International Media Networks (VIMN) to fund and develop local content for distribution in Southeast Asia and India.

Both partnerships are under the aegis of the Capabilities Partnership Programme that is part of the IMDA’s ‘Made With Singapore’ initiative. The Hooq collaboration will see the IMDA co-fund Singapore-driven stories produced under the Hooq Originals banner that have the potential to resonate with a wider audience in the region.

The IMDA-Hooq collaboration will see scripts from three ‘WritersLab: Script to Screen’ participants produced as pilots, that will also give the opportunity for local Singaporean production talent to hone their skills. The writing participants will benefit from masterclasses from Hooq executives and their industry partners.

In an era where streamers are reluctant to provide viewership data, Hooq will provide writers with this information from the platform. The idea is to allow them to understand how data can be used to make creative and business decisions.

The content emerging from this partnership will be available on Hooq from mid-2020.

Popular on Variety

Award-winning Singaporean filmmaker Anthony Chen’s “Wet Season” that opened the recently concluded Singapore International Film Festival and is currently in local cinemas, was produced in association with Hooq. The company recently inked a three-year, first-look and co-production deal with Chen. Mouly Surya’s 2018 film “Marlina The Murderer In Four Acts,” a Hooq co-production, was Indonesia’s entry in the erstwhile foreign language category. The company’s recent credits also include another Indonesian film, Guntur Soeharjanto’s “Belok Kanan Barcelona”, Indian series “Bhak”, and Malaysian series “Babi!”.

VIMN is seeking to increase its Asia-Pacific presence by collaborating with local media companies to produce digital content. The company has expressed interest to board IMDA’s Story Lab Apprenticeship Programme that will provide newly-qualified media professionals opportunities to acquire practical skills. Selected participants will go benefit from a 12-month training programme.

Hooq is a joint venture between Singtel, Sony Pictures Television and Warner Bros, and currently operates in the Philippines, Thailand, India, Indonesia and Singapore.

VIMN, a unit of Viacom Inc. Is composed of several global brands including MTV, Nickelodeon and Comedy Central.

More Digital

  • HQ Trivia

    HQ Trivia Lives? CEO Claims He's Found Potential Buyer for Live Game-Show App

    Hold the phone, HQties — there might be a second act for HQ Trivia. The once-buzzy live game-show app, whose audience had declined after peaking two years ago, shut down last week after the company ran out of money and a deal to sell it fell through. Now Rus Yusupov, CEO of parent company Intermedia [...]

  • Dolan Twins

    Dolan Twins to Launch Their First Podcast (EXCLUSIVE)

    The Dolan Twins, sibling digital influencers who have a combined following of more than 50 million across internet platforms, are set to launch their first podcast: “Deeper With The Dolan Twins.” The new weekly podcast from 20-year-old Ethan and Grayson Dolan is being produced under an exclusive pact with Cadence13, a division of Entercom Communications’ [...]

  • Justin Bieber Changes album cover

    Following Lil Nas X, Justin Bieber Track Is Latest to Highlight Online Marketplace

    A shout-out on social media from Justin Bieber has brought some additional shine to Splice Sounds, the popular platform for rights-cleared sounds and beats. The track “Running Over,” from Bieber’s album “Changes” and featuring Lil Dicky, was produced by The Audibles and is based on a loop created by British artist Laxcity and uploaded to Splice. [...]

  • LadBaby at Abbey Road Studio, London,

    Facebook Leans on Local Creators to Grow Watch and Hit New Target Areas

    As Facebook leans into sports, non-scripted and select scripted properties, it’s increasingly looking to an army of creators rather than A-list celebrities to tap into all three target areas as they grow businesses on the Watch platform. Facebook’s newly appointed head of entertainment media partnerships for Northern Europe Anna Higgs tells Variety, “The Watch strategy [...]

  • Apple-Coronavirus

    Apple Warns of Sales Shortfall for March 2020 Quarter, Blaming Coronavirus Outbreak

    Apple said the spread of the coronavirus in China has disrupted iPhone manufacturing and driven down sales in the country. As a result, the tech giant said it now expects to undershoot the revenue guidance it previously provided, of between $63.0 billion and $67.0 billion its fiscal 2020 second quarter (which ends March 28). “Work [...]

  • Jeff Bezos

    Jeff Bezos Forms $10 Billion Fund to Fight Climate Change

    Multi-billionaire Jeff Bezos, the world’s wealthiest person, announced a $10 billion fund to invest in projects that will combat the alarming trend of climate change. The Amazon founder and CEO announced the formation of the Bezos Earth Fund in an Instagram post Monday (Feb. 17).⁣⁣⁣ According to Bezos, the fund will begin issuing grants this [...]

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

More From Our Brands

Access exclusive content