×
You will be redirected back to your article in seconds

Netflix Tries Out Mobile-Only Subscription Plan in India

Streaming giant Netflix is testing a mobile-only subscription in India that costs half of its basic plan. Netflix India’s monthly plans begin at INR500 ($7.27), and the mobile-only plan is being trialed at INR250 ($3.63) per month.

“We are always looking for ways to make Netflix more enjoyable and accessible,” a Netflix spokesperson told Variety. “We will be testing different options in select countries, where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time.”

The spokesperson emphasized that the experimental nature of Netflix’s new Indian pricing tier. “Not everyone will see these options, and we may never roll out these specific plans beyond the tests,” the spokesperson said.

Thanks to cheap data plans, Indians increasingly consume streaming content on their mobile devices.

Netflix launched a similar half-price mobile plan in Malaysia last November, and said at the time that it would also try out the idea in a few other territories that it declined to identify.

Meanwhile, Disney’s (formerly Fox’s) Hotstar, the market leader in the Indian OTT space, announced a new subscription tier, effective Friday. Priced at INR365 ($5.30) annually, the new Hotstar VIP subscription provides access to originals, labeled Hotstar Specials; the Indian Premier League cricket tournament; the cricket World Cup; English Premier League soccer matches; and serials before they are aired on Disney’s Star television network.

The first Hotstar Special, “Roar of the Lion,” featuring cricket superstar Mahendra Singh Dhoni, bowed on Tuesday. Indian remakes of “The Office,” “Criminal Justice” and “Hostages” will stream soon.

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content