×

Netflix Korea Launches ‘My First’ Original Series as Subscriptions Grow

Following its recent zombie hit “Kingdom,” global streaming giant Netflix will next week launch its latest Korean original series, coming-of-age romance drama “My First First Love”.

Loosely based on a web series by Jung Hyun-jung and Kim Ran, “My First” recounts the ups and downs of a group of friends living under one roof. Composed of young, rising actors and K-pop figures who already have fanbases across Southeast Asia, its cast includes: Ji-soo (“One Way Trip”); girl band DIA’s Jung Chae-yeon ([TV] “Marry Me Now”); boy band B1A4’s Jin-young (“The Dude in Me”); Choi Ri (“Spirits’ Homecoming”); and Kang Tae-oh (“Fengshui”).”

Netflix gave me much more detailed and edgy questions about the script and plot, compared to what I had been given when pitching my series for terrestrial broadcasters,” said Oh Jin-seok ([TV] “My Sassy Girl”), the series director. “But as soon as I passed that phase, the company gave me full freedom. That was very cool.”

Kingdom,” Netflix’s second Korean production (but first to be streamed) premiered in January and was well-received. According to local market research firm Nielsen Korea Click data, Netflix’s subscribers in Korea reached 2 million in February, up from 1 million in October last year. Analysts point to “Kingdom” attracting new subscribers in Korea, though how long the series’ effect can last is unclear.

Popular on Variety

Since top Korean filmmaker Bong Joon-ho’s “Okja” in 2017, the streaming giant has accelerated local language production in Korea. Four-part omnibus drama, “Persona,” starring singer-songwriter-actress IU, was launched on Thursday. “Love Alarm” and second seasons of “Kingdom” and “My First” are slated for launches later.

Sixteen episodes of “My First” have been shot. The first eight screen as season one, from Apr. 18.

More Digital

  • GoNoodle I Used a Comma

    Can GoNoodle Climb to the Kid-Media Big Leagues?

    If you’re a parent of grade-school kids in America, the odds are good your tykes know about GoNoodle’s upbeat music and exercise videos, designed to get them up on their feet and moving around. But GoNoodle doesn’t have the same brand recognition as, say, Disney or Nickelodeon — and KC Estenson wants to change that. [...]

  • Friends TV Series

    'Friends' DVD, Digital Sales Soar as It Takes a Break From Streaming

    They’re on a streaming break — but “Friends” will still be there for you. WarnerMedia’s home entertainment division is aiming to capitalize on the brief disappearance of the hit sitcom from streaming video on demand, as fans look for other ways to get their “Friends” fix. Repeats of the wildly popular laffer, which ran for [...]

  • RuPaul

    RuPaul Launches Self-Help Internet Class Teaching You How to 'Work the Runway of Life'

    Legendary drag performer and TV star RuPaul is leading a self-help online course to teach you how to find your identity — and live your best life. The 16-lesson course, offered through online-education platform MasterClass, costs $90 for unlimited access. In RuPaul’s class on “self-expression and authenticity,” he shares experiences from his journey to self-love [...]

  • Spotify and Resident Advisor Announce Ticketing

    Spotify Unveils Ticketing Partnership With Dance Music Platform Resident Advisor

    Spotify today announced a ticketing partnership with influential dance-music website Resident Advisor with the goal of “supporting music communities around the world by increasing attendance to thousands of local venues and parties.” The program will connect Spotify users to events by artists via localized event listings promoted within the application. The program is similar to [...]

  • charlie hunnam TIFF 2019 Kelly Gang

    Apple TV’s 'Shantaram' Halts Production Amid Search for New Showrunner, Weather Problems

    Production of Apple TV Plus’ Charlie Hunnam-starring “Shantaram” has been halted in Australia due to a writing backlog. Only two of 10 episodes shot so far, Variety has confirmed. Though all episodes had been outlined in the writers’ room, it is understood that showrunner and high-profile screenwriter Eric Warren Singer (“Top Gun: Maverick,” “American Hustle”) [...]

  • Pictured: Patrick Stewart as Jean-Luc Picard

    CBS All Access, Showtime to Reach 16 Million Streaming Subscribers By Year's End

    CBS All Access and Showtime are on track to garner a combined 16 million subscribers by year’s end, ViacomCBS CEO Bob Bakish told investors Thursday. ViacomCBS’ subscription-streaming offerings ended 2019 with 11 million subscribers in total, a 50% gain over 2018. CBS Corp. previously forecast the two streaming services would reach 25 million subscribers by [...]

  • delete Me

    Viaplay Orders Young Adult Series 'Delete Me' From Norway (EXCLUSIVE)

    Viaplay, Scandinavia’s leading streaming service, has ordered “Delete Me,” a Norwegian form series skewing young adults and headlined by cast of up-and-comers. Written and directed by Marie Kristiansen (“Young and Promising”), the series uses innovative narrative techniques to explore vital contemporary topics such as cyber-bullying, hacking and exclusion. Each episode of 20 minutes is told [...]

More From Our Brands

Access exclusive content