×

Netflix Korea Launches ‘My First’ Original Series as Subscriptions Grow

Following its recent zombie hit “Kingdom,” global streaming giant Netflix will next week launch its latest Korean original series, coming-of-age romance drama “My First First Love”.

Loosely based on a web series by Jung Hyun-jung and Kim Ran, “My First” recounts the ups and downs of a group of friends living under one roof. Composed of young, rising actors and K-pop figures who already have fanbases across Southeast Asia, its cast includes: Ji-soo (“One Way Trip”); girl band DIA’s Jung Chae-yeon ([TV] “Marry Me Now”); boy band B1A4’s Jin-young (“The Dude in Me”); Choi Ri (“Spirits’ Homecoming”); and Kang Tae-oh (“Fengshui”).”

Netflix gave me much more detailed and edgy questions about the script and plot, compared to what I had been given when pitching my series for terrestrial broadcasters,” said Oh Jin-seok ([TV] “My Sassy Girl”), the series director. “But as soon as I passed that phase, the company gave me full freedom. That was very cool.”

Kingdom,” Netflix’s second Korean production (but first to be streamed) premiered in January and was well-received. According to local market research firm Nielsen Korea Click data, Netflix’s subscribers in Korea reached 2 million in February, up from 1 million in October last year. Analysts point to “Kingdom” attracting new subscribers in Korea, though how long the series’ effect can last is unclear.

Since top Korean filmmaker Bong Joon-ho’s “Okja” in 2017, the streaming giant has accelerated local language production in Korea. Four-part omnibus drama, “Persona,” starring singer-songwriter-actress IU, was launched on Thursday. “Love Alarm” and second seasons of “Kingdom” and “My First” are slated for launches later.

Sixteen episodes of “My First” have been shot. The first eight screen as season one, from Apr. 18.

Popular on Variety

More Digital

  • Tony Ayres - International Live Action

    Netflix Boards Tony Ayres' Tech Thriller 'Clickbait'

    Top Australian film and TV creator, Tony Ayres, “Harry Potter” producer David Heyman and Christian White have set up “Clickbait,” a new thriller series for Netflix. It probes probing the dangers of social media and the widening gulf between people’s real and virtual selves. The show is to be produced in Melbourne, Australia through NBC [...]

  • MINDHUNTER

    Netflix's Podcast Slate 'Deepens' Space Around Original Content, Programmers Say

    It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films. The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a [...]

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

More From Our Brands

Access exclusive content