×
You will be redirected back to your article in seconds

Netflix ‘Doubling Down’ on Interactive Series After ‘Bandersnatch’ Success

Netflix is doubling down on interactive series after the global success of “Black Mirror” spinoff “Bandersnatch,” the streaming giant’s VP of product, Todd Yellin, said in Mumbai on Tuesday. Yellin was delivering a keynote presentation at the 20th edition of media and entertainment conference FICCI-Frames.

“It’s a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on,” Yellin said. “We’re doubling down on that. So expect over the next year or two to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose – should she go out with him or him.”

Yellin also announced plans to further expand Indian content production. “Expect that to double next year, and then double again,” he said.

He said that Indian original series “Sacred Games,” directed by Vikramaditya Motwane and Anurag Kashyap and starring Nawazuddin Siddiqui, Saif Ali Khan and Radhika Apte, was a global hit for the service, with two out of three viewers of the show living outside India. The number of languages that Netflix content will be available in is increasing from 25 to 30, Yellin said.

More Digital

  • Tencent's Penguin Pictures Amps up Documentary

    Tencent's Penguin Pictures Amps up Documentary Mission

    Tencent Penguin Pictures grew out of Tencent Video to bring content to the Chinese tech giant’s video streaming platform — one of the world’s largest by user numbers. It is distinct from Tencent Pictures, another production division, which is more closely tied to Tencent’s own IP through its online literature, comics and gaming sectors. Penguin’s [...]

  • FilMart: HBO Asia CEO Jonathan Spink

    FilMart: HBO Asia CEO Jonathan Spink Praises Local Content Strategy

    CEO of HBO Asia since 2003, Jonathan Spink has seen the growth of pay-TV in Asia, the moves towards content localization and original production, and has faced up to the challenge of internet-based streaming services. He joins Variety on Monday in a keynote presentation at Hong Kong’s FilMart, and is expected to unveil an expanded [...]

  • Amazon Prime Video Direct

    Amazon's Prime Video Direct Is Cutting Royalty Fees for Low-Engagement Content

    Amazon is rejiggering the payment structure for its Prime Video Direct self-publishing program to reward the highest-performing content with higher rates — while reducing royalty rates for less-popular titles. Starting April 1, 2019, the standard license fee for all titles made available through Amazon’s Prime Video Direct for Prime subscription access in the U.S. will [...]

  • snapchat-logo

    Snapchat Said to Launch Gaming Inside Its App

    Snapchat is set to unveil a mobile gaming platform for its app at a partner event next month, according to a new Cheddar report. The platform will allow developers to distribute games within Snapchat’s app, according to the report. A Snapchat spokesperson declined to comment. Snapchat’s corporate parent Snap is set to hold its first [...]

More From Our Brands

Access exclusive content