×
You will be redirected back to your article in seconds

Netflix Buys Chinese Drama Series ‘I Hear You’ From Youku

Global streaming giant Netflix has licensed rights to Chinese series “I Hear You” from Chinese streaming platform Youku. The 24-part romantic comedy will play out from May 15 to Netflix subscribers in 190 countries.

Directed by Sunny Hsu, the series is based on a popular Internet novel “The Most Pleasant Thing to Hear,” written by Shi Xiao Zha. It is a story about the romance between a cold and aloof violinmaker and a sweet girl next door who aspires to become a voice actor, as they find themselves unexpectedly starring in a reality-dating show.

The series was produced by Zhou Mo, Huang Jin Ming, and is jointly owned by Youku, part of e-commerce leader Alibaba’s Digital Entertainment Group, and Chinese film studio Sugarent Film & TV. It began airing in China from late January on Youku and on Mango TV.

Netflix previously bought Youku detective thriller series “Day and Night,” in 2017. Youku sees this as vindication of a strategy to increase the quality of its original productions. These span drama, reality shows and documentaries.

“More than 50 original productions have been distributed overseas in the past two years, as we see growing interest from international distributors,” said Brandy Zhang, chief editor of Youku’s online series division. “We want to create even more quality content that resonates with viewers around the world.”

Last year Youku licensed worldwide format rights to Chinese reality show “The Dunk of China.” The show features up-and-coming basketball players who battle it out in team games and individual challenges to see who would come out on top. Judges and mentors include sports stars, including Jeremy Lin of the Brooklyn Nets, and acting-singing superstar Jay Chou (“The Green Hornet”).

According to a February report from Chinese consulting firm Entgroup, the number of paid subscribers on China’s online video platforms reached more than 230 million users in 2018, up from 22 million in 2015. Entgroup said it expects that number to climb to 300 million by the end of this year.

Popular on Variety

More TV

  • HalseyDKNY 30th birthday party, Arrivals, Spring

    Watch Halsey’s Stunning Performance of ‘Time After Time’ at the 2019 Emmy Awards

    As part of Sunday night’s In Memoriam tribute at the 2019 Emmy Awards ceremony, Halsey performed a version of Cyndi Lauper’s 1983 classic “Time After Time,” over a montage of television stars who died over the past year. Introduced by actress Regina King, the singer performed accompanied only by a pianist and honored Katherine Helmond, Tim Conway, Gloria Vanderbilt, [...]

  • NBC LX - Valari Staab

    NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch Local TV (EXCLUSIVE)

    NBCUniversal’s local TV division is taking a new tack to reach younger audiences that don’t tune in to its traditional newscasts. On Monday, NBCU’s 42-station local TV group is launching LX — a digital news brand that will produce original content for online distribution and, in 2020, via a live-streaming internet network and multicast over-the-air [...]

  • 'OpenAP' CEO David Levy Sees New

    'OpenAP' CEO David Levy Charts New Course as Stand-Alone

    A consortium built by some of the nation’s biggest media outlets to win new kinds of advertising is quickly changing its course. Founded in 2017 by Viacom, 21st Century Fox and Time Warner, OpenAP was initially designed to help marketers figure out ways to buy advertising based on reaching segments of audience that aren’t defined [...]

  • Will Arnett Joins BBC Soccer Comedy

    Will Arnett Joins BBC Comedy ‘The First Team’ From ‘The Inbetweeners’ Producers

    Will Arnett and Chris Geere will star as the chairman and coach of an English soccer team, respectively, in “The First Team,” a new comedy for the BBC from the producers of “The Inbetweeners.” The series will follow the off-the-field misadventures of three young soccer players played by Shaquille Ali-Yebuah (“The Feed”), Jack McMullen (“The [...]

  • 'Game of Thrones' Fashion at the

    'Game of Thrones,' Fashion Slayers: HBO's Drama Winners Also Shined on the Carpet

    The cast of HBO’s “Game of Thrones” knew how to make an entrance (and an exit) on Sunday night at the Primetime Emmy Awards. Before winning the night’s final trophy, Best Drama Series, stars like Emilia Clarke and Gwendoline Christie pulled out some fantastical looks on the purple carpet, with Clarke donning the mother-of-all-earrings by [...]

  • Emmys Fashion: Best Dressed on the

    Emmys: Best Fashion on the Purple Carpet

    The biggest stars in television stepped out on the Emmy purple carpet on Sunday night in a stunning display of gowns and vivacious looks. Fashion expert Brooke Jaffe, who visited Variety’s set after the show, picked some of her favorite dresses of the night, which included Zendaya’s truly enviable Vera number and Mandy Moore in [...]

  • Emmys 2019: Biggest Winners and Losers

    Winners and Losers of the 71st Emmy Awards

    The 71st Emmy Awards was a spectacular affair for the Brits, while broadcast networks all but vanished. Watch Variety’s Elaine Low and Audrey Yap unpack TV’s biggest night of the year, which saw “Game of Thrones” and “Fleabag” take home the top prizes, winning best drama series and best comedy series, respectively. Popular on Variety

More From Our Brands

Access exclusive content