Mubi Go, PVR Get ‘Knives Out’ With India Partnership (EXCLUSIVE) 

Specialist streamer Mubi has expanded its India offering by partnering with the country’s leading cinema chain, PVR Cinemas, to launch the cinema-going initiative Mubi Go.

Subscribers will receive one complimentary ticket every week to watch a Mubi-selected film at any PVR cinema, via the Mubi Go app that will be available from Friday on the Android and iOS platforms. The initiative’s first film of the week will be Rian Johnson’s “Knives Out,” starring Daniel Craig, Jamie Lee Curtis and Chris Evans. The app will list the current and following week’s selections.

The Mubi Go app was first launched in the U.K. with a broad spectrum of films including “Once Upon A Time In Hollywood,” “Judy,” “The Souvenir” and “Border.” In the U.K., Mubi Go went wide with a range of cinemas, from multiplexes through independent screens. In India, the service has chosen to partner exclusively with PVR.

“The reason for partnering exclusively with PVR is that they are huge, with more than 800 screens across the country, and they continue to grow,” Mubi founder and CEO Efe Cakarel told Variety. “And, perhaps even more important to us, is that they show the kind of films we like to champion. Sometimes it’s going to be a really big film, like ‘Joker,’ as big as it gets, but its pure cinema, and sometimes it’s going to be a small regional film from South India that is available only in a handful of screens. And sometimes, its a film that was in competition in Cannes. So if it is good, and its doing a theatrical, you can be assured that it is going to be in PVR cinemas, that was a really important consideration for us.”

Popular on Variety

Mubi launched in India on Nov. 15 with two channels, Mubi India and Mubi World, together available at an introductory offer of $2.75 for three months and $7 a month or $66.75 annually thereafter.

In June, a localized version of Mubi launched in Malaysia. “Malaysia is the country we really want to crack,” said Cakarel. “And then we are going to come to Singapore and Indonesia next. Expect us to be there next year.”

There are currently no plans to introduce Mubi Go in Southeast Asia. After India, the next market Mubi Go is targeting is the U.S. “That is a major, major, undertaking, as you can imagine,” said Cakarel.

Mubi also has plans to get into producing original Indian content and the company’s production team is reading scripts now. “We need to be producing our own content for a clear, meaningful differentiation in the long run,” says Cakarel.

PVR is South Asia’s largest cinema chain with 821 screens at 172 locations in 70 cities across India and Sri Lanka.


More Digital

  • Apple-Coronavirus

    Apple Warns of Sales Shortfall for March Quarter, Blaming Coronavirus Outbreak

    Apple said the spread of the coronavirus in China has disrupted iPhone manufacturing and driven down sales in the country. As a result, the tech giant said it now expects to undershoot the revenue guidance it previously provided, of between $63.0 billion and $67.0 billion its fiscal 2020 second quarter (which ends March 28). “Work [...]

  • Jeff Bezos

    Jeff Bezos Forms $10 Billion Fund to Fight Climate Change

    Multi-billionaire Jeff Bezos, the world’s wealthiest person, announced a $10 billion fund to invest in projects that will combat the alarming trend of climate change. The Amazon founder and CEO announced the formation of the Bezos Earth Fund in an Instagram post Monday (Feb. 17).⁣⁣⁣ According to Bezos, the fund will begin issuing grants this [...]

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

  • HQ Trivia

    HQ Trivia Live Game App Shuts Down

    After a two and a half years, HQ Trivia — the live game-show app that gave away cash prizes to winners — is shutting down. HQ Trivia’s move to shut its doors was first reported by CNN. The company is laying off its 25 full-time staffers, according to the report. In a tweet Friday, CEO [...]

  • Golden Mics - The Podcast Academy

    The Oscars of Podcasting? First 'Golden Mics' Awards to Debut in 2021

    The burgeoning podcast biz is looking for its own version of the Oscars, Emmys and Grammys. On Friday, a group of podcast publishers and producers including Spotify, NPR, PRX, Sony Music Entertainment and Wondery announced the formation of the Podcast Academy, a membership-based organization dedicated to promoting the medium. As part of its charter, the [...]

More From Our Brands

Access exclusive content