×

Eros Now OTT Service Secures China Deal With Wasu Media

Leading Indian film distributor Eros International has secured a deal for its video streaming service Eros Now in China. Several Indian films, including Eros “Andhadhun,” have recently performed strongly in Chinese movie theaters, sparking growing audience interest in Bollywood and Indian regional cinema.

The deal with state-backed Wasu Media enables Wasu to provide Bollywood content as a SVOD service to Chinese viewers. The company reaches 125 million users via its cable TV, OTT, IPTV distribution network in more than 100 cities in China.

While Bollywood movies have been licensed to Chinese distributors on a case by case basis — and Eros previously announced a 100-title content supply deal with iQIYI — Eros is the first Indian company to secure such a large partnership deal in China. Other international video streaming groups, including Netflix and Amazon Prime are also not operational in the tightly-controlled Chinese market.

The company recently announced that Eros Now had 18.8 million paying subscribers. Eros shares, which are listed in New York in ADR form, climbed 6.5% following the announcement of the deal on Monday.

Popular on Variety

“China is a great market for Bollywood content and our partnership with WASU Media and uCast ties in with our ethos of connecting with Bollywood fans across the world,” said Rishika Lulla Singh, CEO, Eros Digital.

“Wasu Media’s partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences,” said Lu DanQiang, GM of Wasu New Media Operations.

More Digital

  • GDC

    Next Month's GDC Cancelled After Companies Pull Out Over Coronavirus Concerns

    The annual Game Developers Conference (GDC) scheduled for next month in San Francisco has been cancelled after multiple companies said they were sitting it out over fears of the coronavirus outbreak. However, GDC organizers said they planned to hold an event later this summer. GDC was set to run March 16-20 at the Moscone Center [...]

  • Netflix in Nigeria

    Netflix's Head of African Originals Lays Out Streamer's Plans for the Continent (EXCLUSIVE)

    Netflix chief content officer Ted Sarandos and a team of high-level executives have spent the week crisscrossing the African continent, wooing local creators and touting plans to thrust the continent center-stage as the streaming giant’s first African original series, “Queen Sono,” drops worldwide on Friday. Sarandos took the mic at a splashy event in Lagos [...]

  • Editorial use only. No book cover

    Everything Coming to Netflix in March

    Netflix is adding a robust line-up of popular programs to its slate in March. In addition to rom-coms like Matthew Mcconaughey’s “Ghosts of Girlfriend’s Past,” “He’s Just Not That Into You” and “Always a Bridesmaid,” the streamer is also adding a few classics like “Goodfellas” and “The Shawshank Redemption” starring Morgan Freeman and Tim Robbins. [...]

  • Illustration of the video streaming company

    Coronavirus Spread Benefits Netflix, Other 'Stay-at-Home' Companies, Analysts Say

    Amid fears over a global economic slowdown from the widening coronavirus outbreak, companies like Netflix that provide in-home services are best positioned to withstand the storm or even see upside from the crisis, according to industry analysts. Netflix “is an obvious beneficiary if consumers stay home due to coronavirus (COVID-19 virus) concerns, and this has [...]

  • YouTube TV

    YouTube TV Is Dropping Fox Regional Sports Nets, YES Network After Sinclair Standoff

    YouTube TV, Google’s internet pay-TV service, said it will drop the Fox regional sports networks and the YES Network from customer lineups this Saturday, Feb. 29 — citing an impasse in negotiations with Sinclair Broadcast Group, which owns the RSNs. “We purchase rights from Sinclair to distribute content to you,” the YouTube TV account said [...]

More From Our Brands

Access exclusive content