×

APOS: Asia Streamer Hooq Heads for 100 Original Shows

Asian video streaming service Hooq has committed itself to developing at least 100 original shows and films by the end of this year. They will be produced in Singapore, Indonesia, Philippines, Thailand and India, and range in genre terms from horror to comedy and from factual to lifestyle.

The company has begun the immediate release of “Bhak,” a colorful dramedy from aspiring filmmakers Arjun Chatterjee and Shreyom Ghosh,  loosely based on their experience trying to break into the bowels of the Bollywood film industry. Starring Sreecharan Rachakonda, Akash Arora, and Priyanka Nath, the show runs to 8 episodes. It was the first winner of Hooq’s Filmmakers Guild, competition.

The 2020 roster is also set to include, “She’s A Terrorist And I Love Her.” HOOQ also it as this year’s winner at the APOS conference in Bali, Indonesia. The 8-part dark comedy revolves around a down-and-out man who enters a sham marriage for a quick payout, only to find that his beautiful “wife” is an extremist, hell-bent on wreaking havoc. The pitch came from Singapore online comedy channel, Ministry of Funny’s Terence Chia and Haresh Tilani. It will star Haresh Tilani, Alexis Sueann, Noah Yap, Farah Lola, Tiffany Gnanaraj and Jacky Ng.

Hooq is jointly owned by Singtel, Sony Pictures and Warnermedia. It says it will play some of its originals on its newly enhanced “freemium” layer, which was recently rolled out across Southeast Asia.

The moves are part of an intensifying arms race between OTT platforms in the Asia region. They are using original content to attract eyeballs to their platforms, convert users to subscriptions, and to beat their global rivals which have smaller amounts of local content.

 

Popular on Variety

More Digital

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

More From Our Brands

Access exclusive content