×
You will be redirected back to your article in seconds

APOS: Applause Sets up India Adaptation of BBC’s ‘Luther’ (EXCLUSIVE)

Indian content studio Applause Entertainment will produce a local version of hit BBC crime drama “Luther.” With “Luther,” Applause will continue its business model of assuming the risk of producing shows, and later offering them to OTT platforms as finished works.

Starring Idris Elba, “Luther” is now five seasons old. The Indian adaptation will be multi-season, with the first one playing over 8-10 episodes.

Wherever possible Applause retains the IP of the shows it produces and license them to platforms. In other cases it sells them outright. “I am solving the hard work of actually putting it together, from the idea to the writing, to assembling the team, casting, production design, funding, to making it into a product that is good enough to stream immediately,” Applause CEO Sameer Nair, a veteran of Star TV, NDTV Imagine, Turner General Entertainment, and Balaji Telefilms, told Variety.

“There’s a risk and there’s a reward,” says Nair. “But we are operating at between $100,000-$200,000 an episode, which is reasonable.”

Applause is backed by the $45 billion Indian conglomerate, Aditya Birla, and has a production war chest of some $45 million. It was set up in 2017 with a three-year break-even planned. Nair says that the company is ahead of schedule and is in negotiations to provide content to most of the OTT majors in India, including Netflix and Amazon Prime Video.

Applause’s Indian adaptation of BAFTA-winning British series “Criminal Justice” streaming on Hotstar, Disney’s Indian OTT service, is now in production of a second season. Applause adaptations of global hit “The Office” and Israeli show “Hostages” will also stream on Hotstar, alongside political drama “Mayanagari – City of Dreams”. Applause recently acquired the adaptation rights of A+E Networks’ Peabody-winning series “UnREAL.”

Applause is talking to potential co-production partners including Korea’s Kross Pictures, and Israel’s Keshet International. It plans to expand its existing deal with Israel’s Armoza Formats that currently covers “Hostages,” “Honey Badgers,” and “La Famiglia”.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content