×
You will be redirected back to your article in seconds

Wynn Las Vegas to Host Residency for Roving Spanish Party Elrow

One of Las Vegas’ biggest music players is doubling down on the power of a global brand instead of just a single DJ to help them stay on top of Sin City’s increasingly competitive clubbing scene. Wynn Nightlife has announced a year-long residency and partnership with Spain’s Elrow, a respected Ibiza-born party that last year had some 2 million people attending 134 shows hosted across 65 cities worldwide.

“I’m beyond excited that we are launching one of Elrow’s largest global residencies right here in the city of Las Vegas, where, together with our partners at Wynn, we’ll entertain visitors from all over the world the elrow way,” Elrow’s Michael Julian said in a release Monday announcing the residency.

Alex Cordova, Managing Partner of Wynn, echoed the sentiment, saying, “Elrow provides an incredibly unique experience for our guests….we are honored to have them join the Wynn Nightlife family.”

What makes this residency different from others announced this season at Wynn (and other casinos) in Las Vegas is the fact Elrow is not a single DJ or artist. Instead, the roving Spanish party, which dates back to 2011, is a themed “happening” that not only books their own DJs, but also puts a premium on the entire clubbing experience via a cast of costumed characters that interact with partygoers on the dancefloor. The concept seems like a good fit for Vegas, although many Americans are still yet unfamiliar with it, despite the brand’s growing popularity in Europe, South America and the U.K.

Still, the partnership is already off to a promising start. Over the weekend, Elrow sold out Encore Beach Club at the Wynn March 23, despite the fact the top DJ talent was far from a Calvin Harris or Marshmello (Elrow founders say they only spend around 25% of the budget on talent, the bulk of what they spend goes into the elaborate costumes and decorations, some of which are shipped from Spain).

The residency isn’t just for summer dates: 10 shows in total were announced today in the release, taking ticket buyers all the way until Dec. 30 at the casino. Independently of Wynn, the brand will have another party during Miami Music Week next week.

But the growing brand’s new partnership with Wynn is a big step forward for the roaming fete, as the CEO noted in the release today.

“It’s a dream to debut a residency in the world’s epicenter of entertainment alongside the best property in Las Vegas….we are honored to join the Wynn family and make magic happen together,” said CEO, Juan Arnau.

 

 

More Music

  • Jim Gosnell

    APA Claims Texts Were Fabricated in Lurid Sex Harassment Suit

    A former assistant at APA filed a lurid sexual harassment complaint on Wednesday alleging that a partner at the firm sent her graphic text messages and threatened to have her fired when she refused his advances. The assistant, identified in the suit only as Jane Doe, alleges that top management fostered a “toxic, pervasive and [...]

  • Logic Launches BobbyBoy Records as Joint

    Logic Launches BobbyBoy Records as Joint Venture With Def Jam

    Grammy-nominated rapper Logic — aka Sir Robert Bryson Hall II, aka Bobby Hall —has announced a joint venture with Def Jam Recordings for his new label, BobbyBoy Records, which was formerly known as Elysium Records. The imprint’s initial artist roster is comprised of singer-songwriter John Lindahl, Damian Lemar Hudson (featured on “Black Spiderman,” from Logic’s RIAA platinum 2017 album, “Everybody”); Big Lenbo (featured on two previous Logic albums); [...]

  • Adam Lambert Queen

    Adam Lambert on What's Changed for Gay Artists Since His 'American Idol' Run

    Ten years ago, Adam Lambert burst onto the music scene in a blaze of guy-liner, hairspray and sexual ambiguity as America’s most unlikely “Idol.” But while he had the rock star look down and a soaring voice that seduced the hard-to-impress Simon Cowell, Lambert lost. Or did he? While many blamed homophobia for his runner-up [...]

  • Camila Cabello, Shawn Mendes, Liz TrinneariHeartRadio

    Shawn Mendes and Camila Cabello Tease Footage from Their 'Senorita' Video Shoot

    Camila Cabello’s heart, or commercial instincts, may still be south of the border, judging from the title of her new duet with Shawn Mendes, “Señorita,” which hits digital services at midnight Thursday night. Prior to making the announcement Wednesday, both performers had busied themselves on social media teasing fans about their first collaboration since “I [...]

  • Viola Davis, Chadwick Boseman Starring in

    Viola Davis, Chadwick Boseman Starring in 'Ma Rainey's Black Bottom' for Netflix

    Viola Davis and Chadwick Boseman will star in the movie adaptation of the play “Ma Rainey’s Black Bottom” for Netflix. George C. Wolfe (“Lackawanna Blues”) will direct from a script by Ruben Santiago-Hudson, based on the award-winning play by August Wilson. Other cast include Glynn Turman, Colman Domingo (“If Beale Street Could Talk”) and Michael Potts. Denzel [...]

  • 'Dreamgirls' Uk Premiere at the Odeon

    Mathew Knowles Says Beyonce's Career Benefited, Kelly Rowland's Suffered From Skin Tone Bias

    Beyonce’s father, Mathew Knowles, addressed the perceptions of skin tone outside of and even within the African American community in an interview with SiriusXM, saying that his daughter’s career was “affected” by her lighter skin, and that the effect might have been the opposite for Destiny’s Child bandmate Kelly Rowland. In the interview with “The [...]

  • Vivendi Chairman of the Supervisory Board

    Vivendi 'Not in a Hurry' to Sell Universal Music Group

    Yannick Bollore, chairman of the supervisory board of Universal Music Group parent company Vivendi, implicitly extended the projections for the sale of UMG by around six months in a interview today. He said Vivendi is “not in a hurry” to wrap the sale and is “very confident” it will find the right partner to purchase [...]

More From Our Brands

Access exclusive content