×

NBA Hires Tech-Marketing Vet Kate Jhaveri as CMO

The National Basketball Assn. has poached Kate Jhaveri — most recently chief marketing officer at Amazon’s Twitch who also has worked at Twitter, Facebook and Microsoft– as its new CMO.

Jhaveri starts at the NBA on Aug. 15, reporting to NBA Deputy Commissioner and COO Mark Tatum. She replaces Pam El, who retired at the league’s chief marketing officer at the end of 2018.

“Kate is an industry leader who has an excellent record in creating successful marketing strategies for some of the most renowned companies in the world,” Tatum said in announcing her hire. “We are looking forward to adding Kate to our team and having her lead our marketing efforts to further reach and engage our global fanbase.”

At the NBA’s CMO, Jhaveri will be responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League, including the development of marketing campaigns and brand messaging across all platforms to connect with fans.  Additionally, she will oversee the consumer insights and analytics departments to enhance the NBA’s consumer data strategy and implement new marketing programs.

“The NBA has an incredibly passionate fan base, and I look forward to utilizing their perspectives to best drive our strategic direction,” Jhaveri said in a statement.

Prior to joining Twitch in 2017, Jhaveri led global consumer marketing at Twitter, where she was responsible for brand, growth and consumer marketing programs, channels and experiences.

Before that, Jhaveri worked at Facebook for three years and led consumer brand strategy and management as well as mobile product marketing. Before that she spent seven years at Microsoft, heading up consumer marketing and communications teams for products including Windows and Office. Jhaveri also led marketing teams at Dell, after she began her career as a management consultant with AT Kearney.

Jhaveri holds an MBA from Dartmouth’s Tuck School of Business and a bachelor’s degree from College of the Holy Cross. She currently serves as secretary of the national board for Planned Parenthood Action Fund. The Baltimore native — who will be relocating from the San Francisco Bay Area to New York City to be based at NBA’s headquarters — is married and has two children.

More Digital

  • Asian Streamer Iflix Completes $50 Million

    Asian Streamer Iflix Completes $50 Million Fundraising Round

    Asia-based streaming firm Iflix has completed its latest funding round by bringing in major institutional investor Fidelity. The company says it is now looking towards an IPO. Iflix, which has operations across 12 Asian countries, said that the funding cycle brought in “well in excess of $50 million,” but provided few new details. Other participants [...]

  • Once Upon a Time in Hollywood

    ‘Once Upon a Time in Hollywood’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Columbia Pictures claims the top spot in spending with “Once Upon a Time in Hollywood.” Ads placed for the drama had an estimated media value of $5.71 million through Sunday for 997 national ad [...]

  • Department of Justice

    DOJ Announces Antitrust Review of Tech Giants

    In a move that could potentially disrupt Silicon Valley’s biggest companies, the U.S. Justice Department announced that its antitrust division opened a review into “whether and how market-leading online platforms have achieved market power.” The DOJ, in its announcement Tuesday, didn’t identify which companies it is looking into as part of the investigation. Facebook, Amazon, Google [...]

  • Snap Inc

    Snap Stock Skyrockets as Company Adds 13 Million Daily Active Users in Q2

    Share prices for Snapchat’s corporate parent Snap Inc. shot up as much as 13% in after-hours trading Tuesday on news that Snapchat added 13 million daily active users in Q2 of 2019. The service ended the quarter with 203 million users, compared to 190 million at the end of Q1, and 188 million in Q2 [...]

  • jbl link bar

    JBL Finally Releases Its Android TV-powered Smart Sound Bar

    Over a year after first announcing it, Samsung subsidiary Harman is finally releasing its JBL Link Bar, a smart sound bar that comes with Android TV built-in. The new device effectively doubles as a smart speaker, and does away with the need for any additional streaming devices. Google and Harman / JBL first announced the [...]

  • Inverse-BDG

    Bustle Digital Buys Digital-Media Startup Inverse, Its Eighth Acquisition to Date

    Bustle Digital Group, continuing its strategy of snapping up smaller digital-media players, has acquired Inverse, geared toward an young-male audience with content about science, tech and culture. Terms of the deal weren’t disclosed. BDG founder and CEO Bryan Goldberg is well-acquainted with Inverse, which was founded in 2015 by CEO Dave Nemetz — who previously [...]

  • Pandora voice mode

    Pandora Launches Voice Mode for Everyone

    After first launching a limited beta earlier this year, Pandora opened up its mobile voice control to all of its iOS and Android users Tuesday. The new feature allows users to ask for songs, albums, playlists, stations, and even soundtracks for activities or times of day, with simple voice commands. Pandora’s voice mode is similar [...]

More From Our Brands

Access exclusive content