×

NBA Hires Tech-Marketing Vet Kate Jhaveri as CMO

The National Basketball Assn. has poached Kate Jhaveri — most recently chief marketing officer at Amazon’s Twitch who also has worked at Twitter, Facebook and Microsoft– as its new CMO.

Jhaveri starts at the NBA on Aug. 15, reporting to NBA Deputy Commissioner and COO Mark Tatum. She replaces Pam El, who retired at the league’s chief marketing officer at the end of 2018.

“Kate is an industry leader who has an excellent record in creating successful marketing strategies for some of the most renowned companies in the world,” Tatum said in announcing her hire. “We are looking forward to adding Kate to our team and having her lead our marketing efforts to further reach and engage our global fanbase.”

At the NBA’s CMO, Jhaveri will be responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League, including the development of marketing campaigns and brand messaging across all platforms to connect with fans.  Additionally, she will oversee the consumer insights and analytics departments to enhance the NBA’s consumer data strategy and implement new marketing programs.

“The NBA has an incredibly passionate fan base, and I look forward to utilizing their perspectives to best drive our strategic direction,” Jhaveri said in a statement.

Prior to joining Twitch in 2017, Jhaveri led global consumer marketing at Twitter, where she was responsible for brand, growth and consumer marketing programs, channels and experiences.

Before that, Jhaveri worked at Facebook for three years and led consumer brand strategy and management as well as mobile product marketing. Before that she spent seven years at Microsoft, heading up consumer marketing and communications teams for products including Windows and Office. Jhaveri also led marketing teams at Dell, after she began her career as a management consultant with AT Kearney.

Jhaveri holds an MBA from Dartmouth’s Tuck School of Business and a bachelor’s degree from College of the Holy Cross. She currently serves as secretary of the national board for Planned Parenthood Action Fund. The Baltimore native — who will be relocating from the San Francisco Bay Area to New York City to be based at NBA’s headquarters — is married and has two children.

More Digital

  • GDC

    Next Month's GDC Cancelled After Companies Pull Out Over Coronavirus Concerns

    The annual Game Developers Conference (GDC) scheduled for next month in San Francisco has been cancelled after multiple companies said they were sitting it out over fears of the coronavirus outbreak. However, GDC organizers said they planned to hold an event later this summer. GDC was set to run March 16-20 at the Moscone Center [...]

  • Netflix in Nigeria

    Netflix's Head of African Originals Lays Out Streamer's Plans for the Continent (EXCLUSIVE)

    Netflix chief content officer Ted Sarandos and a team of high-level executives have spent the week crisscrossing the African continent, wooing local creators and touting plans to thrust the continent center-stage as the streaming giant’s first African original series, “Queen Sono,” drops worldwide on Friday. Sarandos took the mic at a splashy event in Lagos [...]

  • Editorial use only. No book cover

    Everything Coming to Netflix in March

    Netflix is adding a robust line-up of popular programs to its slate in March. In addition to rom-coms like Matthew Mcconaughey’s “Ghosts of Girlfriend’s Past,” “He’s Just Not That Into You” and “Always a Bridesmaid,” the streamer is also adding a few classics like “Goodfellas” and “The Shawshank Redemption” starring Morgan Freeman and Tim Robbins. [...]

  • Illustration of the video streaming company

    Coronavirus Spread Benefits Netflix, Other 'Stay-at-Home' Companies, Analysts Say

    Amid fears over a global economic slowdown from the widening coronavirus outbreak, companies like Netflix that provide in-home services are best positioned to withstand the storm or even see upside from the crisis, according to industry analysts. Netflix “is an obvious beneficiary if consumers stay home due to coronavirus (COVID-19 virus) concerns, and this has [...]

  • YouTube TV

    YouTube TV Is Dropping Fox Regional Sports Nets, YES Network After Sinclair Standoff

    YouTube TV, Google’s internet pay-TV service, said it will drop the Fox regional sports networks and the YES Network from customer lineups this Saturday, Feb. 29 — citing an impasse in negotiations with Sinclair Broadcast Group, which owns the RSNs. “We purchase rights from Sinclair to distribute content to you,” the YouTube TV account said [...]

More From Our Brands

Access exclusive content