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Endeavor has recruited industry veteran Lloyd Braun to oversee WME and the rest of the company’s portfolio of representation and management businesses.

As part of the arrangement, Endeavor has invested in Braun’s Whalerock Industries consulting banner. Whalerock will continue to function with Endeavor as operating partner. Whalerock chief operating officer Anne-Marie O’Neill will become CEO of Whalerock as Braun adds Endeavor duties.

Braun will report to Mark Shapiro, president of Endeavor. His appointment comes about six weeks after Endeavor tabled its plan for an IPO amid market volatility and lukewarm investor demand. Shapiro and Braun previously worked together under the Disney umbrella during Braun’s years at ABC and Shapiro’s time at ESPN.

“Lloyd is an innovative, creative executive with an innate ability to identify and grow successful businesses for individuals and brands,” said Shapiro. “In this new role, Lloyd will be charged with harnessing our collective resources to elevate our offerings for clients across entertainment, sports and fashion. Lloyd possesses a rare and unique perspective, having held executive positions at the intersection of talent management, content creation and digital production. I was lucky enough to work with Lloyd while he was at ABC, where I witnessed firsthand his significant expertise and passion for the creative community.”

Braun will oversee the powerhouse WME unit as well as fashion-focused IMG Models, The Wall Group, Art + Commerce and LENS. He’ll also supervise IMG’s global licensing business. Whalerock will work closely with Endeavor’s 160over90 creative agency in working with prominent brands.

A lawyer by training, Braun brings to Endeavor a varied background of managing traditional entertainment ventures as well as experience as a digital entrepreneur and investor. He also has familiarity with the talent representation world through his 1994-1998 tenure as president of Brillstein-Grey Entertainment.

“Artists and creators have more influence and power than ever before, and I’m excited to be joining Endeavor in a role that will help our clients best capitalize on all the resources available to them across our network,” said Braun. “These teams are the best in the business, and I’m proud to support their continued growth.”

From 1998 through 2004, Braun led Disney’s TV production arm and ABC Entertainment. He moved on to run Yahoo Media Group for a few years before partnering in 2007 with Gail Berman in the BermanBraun production venture. BermanBraun made early forays into the digital content arena with the launch of the Wonderwall news site, among other efforts. Braun launched Whalerock Industries after he and Berman parted ways in early 2014.