×

Listen: Cannes Lions Preview with MediaLink’s Michael Kassan

If ever there was a time for the media, marketing, technology and finance industries to come together to sort through their differences, it would be now. Luckily the Cannes Lions festival is getting underway next week in the South of France.

“I think we ‘re at a point in time in those content industries where the greatest amount of chaos I’ve ever seen in my career is happening now,” said Michael Kassan, CEO/chairman/founder of consulting firm MediaLink, on the latest episode of the Variety podcast “Strictly Business.” “It’s just a cluster of everyone trying to figure out who’s on first and what the priorities are.”

Listen to the podcast:

Kassan knows that all too well; MediaLink has been a partner in operating Cannes Lions for the past 15 years. He sold MediaLink two years ago to Ascential, which also owns the festival.

In that time he has seen what began as a haven strictly for creatives has branched out to include media, marketers, their clients and digital-media firms in successive waves in recent years.

“You have a week where the entire convergence of all those industries come together and the senior players are there,” he said. “There’s an efficiency in that. You can see everybody in a couple of days in a couple of blocks. When you get all these people together, you can make stuff happen.”

Kassan also addresses how he sees prominent industry trends, from the rise of direct-to-consumer content to the prospect of government regulation in social media.

Strictly Business” is Variety‘s weekly podcast featuring conversations with industry leaders about the business of entertainment. Listen to the podcast below for the full interview, or check out previous “Strictly Business”  episodes featuring HBO chairman/CEO Richard Plepler, Discovery CEO David Zaslav, and TV star Tyra Banks. A new episode debuts each Tuesday and can be downloaded on iTunes, Spotify, Google Play, Stitcher, and SoundCloud.

 

More Biz

  • Andy Signore Screen Junkies

    'Honest Trailers' Creator Andy Signore Settles Defy Media Suit

    Andy Signore, the creator of Screen Junkies’ “Honest Trailers,” has settled a lawsuit against Defy Media challenging his firing for alleged sexual misconduct. Signore was one of the first figures to lose his job in the aftermath of the Harvey Weinstein harassment revelations in October 2017. Defy Media, which then owned Screen Junkies, terminated him [...]

  • Singer-rapper Psy performs during the 70th

    YG Agency Boss Quits as K-Pop Scandals Expand

    Yang Hyun-suk last week resigned from his remaining positions at YG Entertainment. The talent agency he co-founded is deeply mired in a series of inter-linked scandals that stretch from drugs to prostitution. Problems started with the band Bigbang and its star Seungri, but now also encompass other YG artists. Hwang Bo-kyung was appointed as the [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full Power of Pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at Mr. Purple, the rooftop bar at Hotel Indigo Lower East Side in Manhattan, Variety’s cover stars and luminaries gathered for cocktails and the unveiling [...]

  • Motown Seeks to Block 'O-Town' Trademark

    Motown Seeks to Block 'O-Town' Trademark

    UPDATED: The boy band O-Town briefly rose to fame in 2000, with a star turn on MTV’s reality series “Making the Band.” But the reformed group has just one obstacle to its efforts to trademark its name: Motown Recordings. The label’s parent company, Universal Music Group, is trying to block the band from registering “O-Town” [...]

  • Alyssa Milano

    Alyssa Milano Settles $10 Million Suit With Former Accountant

    Actress Alyssa Milano has settled a legal battle with her former accountant as the case was on the verge of going to trial. Milano and her husband, agent David Bugliari, filed suit in 2017, alleging that accountant Kenneth Hellie had forged her signature on checks, failed to pay overdue bills and taxes and allowed costs [...]

  • J Balvin ‘Amicably’ Parts Ways With

    J Balvin ‘Amicably’ Parts Ways With Longtime Manager Rebeca Leon

    J Balvin and his longtime manager Rebeca León have “amicably” parted ways, reps for the singer and León confirmed to Variety. The news was first reported by Billboard. León — who also oversees the careers of fast-rising Spanish singer Rosalia as well as Colombian superstar Juanes, with whom she founded Lionfish Entertainment — began managing Balvin early in his career [...]

More From Our Brands

Access exclusive content