UPDATED: After facing a wave of criticism, Kim Kardashian West is changing the name of her upcoming shapewear line, originally called Kimono.
“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” West posted on Twitter Monday morning.
West announced on June 25 that she was launching a line of form-fitting shapewear in nine different skin tones and a range of sizes. But the original name of the reality star’s latest business venture — “Kimono” — was immediately wrapped up in controversy. Kimonos are Japanese robes traditionally worn at formal affairs, prompting some to accuse the businesswoman of cultural appropriation. Using the hashtag “#KimOhNo” on social media, critics called the line disrespectful; users like Japanese American actor Tamlyn Tomita posted pictures of actual kimonos.
— Tamlyn Tomita (@thetamlyntomita) June 25, 2019
Accompanying a side-by-side photo of Tomita in the traditional robe and of West in her branded shapewear, Tomita wrote, “One is KIMONO. One is Kim shamelessly selling a line of shapewear. Which y’all don’t need.”
Before Monday’s posts, West addressed the controversy in a statement to The New York Times Thursday, saying that she has no plans “to design or release any garments that would in any way resemble or dishonor the traditional garment,” but also did not plan to change the brand’s name.
Kimonos are not traditionally worn as undergarments.
In a series of tweets posted on June 26, West used the hashtag #KimonoBody to promote the line. She also revealed that musician husband Kanye West drew the brand’s logo.
This is not the first time the 38-year-old has faced allegations of cultural appropriation: In 2018, West drew backlash after crediting her braided hair to Bo Derek from Derek’s 1979 film “10.” The style, known as Fulani braids, has its origins in West Africa and the Fula ethnic group.
Since announcing the line, West — who said she has worked on the line for the past year — has posted a series of pictures of its offerings, including bodysuits, briefs and bras.