×

Kim Kardashian West to Change Name of ‘Kimono’ Shapewear After Backlash

UPDATED: After facing a wave of criticism, Kim Kardashian West is changing the name of her upcoming shapewear line, originally called Kimono.

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” West posted on Twitter Monday morning.

West announced on June 25 that she was launching a line of form-fitting shapewear in nine different skin tones and a range of sizes. But the original name of the reality star’s latest business venture — “Kimono” — was immediately wrapped up in controversy. Kimonos are Japanese robes traditionally worn at formal affairs, prompting some to accuse the businesswoman of cultural appropriation. Using the hashtag “#KimOhNo” on social media, critics called the line disrespectful; users like Japanese American actor Tamlyn Tomita posted pictures of actual kimonos.

Accompanying a side-by-side photo of Tomita in the traditional robe and of West in her branded shapewear, Tomita wrote, “One is KIMONO. One is Kim shamelessly selling a line of shapewear. Which y’all don’t need.”

Before Monday’s posts, West addressed the controversy in a statement to The New York Times Thursday, saying that she has no plans “to design or release any garments that would in any way resemble or dishonor the traditional garment,” but also did not plan to change the brand’s name.

Kimonos are not traditionally worn as undergarments.

In a series of tweets posted on June 26, West used the hashtag #KimonoBody to promote the line. She also revealed that musician husband Kanye West drew the brand’s logo.

This is not the first time the 38-year-old has faced allegations of cultural appropriation: In 2018, West drew backlash after crediting her braided hair to Bo Derek from Derek’s 1979 film “10.” The style, known as Fulani braids, has its origins in West Africa and the Fula ethnic group.

Since announcing the line, West — who said she has worked on the line for the past year — has posted a series of pictures of its offerings, including bodysuits, briefs and bras.

More Biz

  • Pinewood Studios James Bond

    Netflix's Shepperton Studios Deal Is Stretching the U.K.'s Production Limits

    Netflix’s huge new hub at Shepperton Studios outside London is a further fillip for Britain’s booming production sector. Amid jitters over Brexit and its effects on the economy, the streaming giant’s commitment is a vote of confidence in the U.K. entertainment industry and a continuing source of local jobs. But the decision by Netflix to [...]

  • It

    Producer Sues Warner Bros. Over 'It' Film Adaptations

    A producer who developed the original “It” TV miniseries sued Warner Bros. on Thursday, alleging the studio breached his contract by making the films “It” and “It Chapter Two” without him. Frank Konigsberg and Larry Sanitsky were running Telepictures in the early 1980s when they acquired the rights to the Stephen King novel. They developed [...]

  • Lionsgate CEO Jon Feltheimer

    Starz Nears Realignment: Why Lionsgate Won't Hire a CEO to Replace Chris Albrecht

    Nearly six months after Starz CEO Chris Albrecht exited in February, Lionsgate brass is moving closer to a revamp of the premium TV network’s executive structure. According to insiders, at least one thing is clear: Albrecht is not expected to be replaced as CEO. Instead, Lionsgate chief executive Jon Feltheimer is taking a more active [...]

  • Movie Ticket Subscriptions

    As MoviePass Fades, Theaters Fall In Love With Subscription Services

    MoviePass may be cratering, but movie theater subscriptions are here to stay. AMC and Cinemark already operate their own online ticketing services. And by the end of July, Regal Entertainment is expected to unveil a subscription plan for customers accustomed to getting all manner of entertainment for a monthly fee. With ticket sales down more [...]

  • John FordNPact Awards, Show, Los Angeles,

    John Ford to Exit as Head of Unscripted Producers Trade Association NPact

    John Ford has stepped down as general manager of NPact, the trade association that represents unscripted TV producers. Ford is exiting the post he’s held since 2015 because of the potential for conflicts of interest arising from his role as head of programming for digital multicast outlets Justice Network and Quest Network. The channels were [...]

  • Woodstock 50 Applies for Vernon Downs

    Woodstock 50 Applies for Vernon Downs Permit Yet Again

    For better or worse, Woodstock 50 isn’t giving up on Vernon Downs, despite being rejected twice already: The producers have applied for another permit to hold the festival at Vernon Downs, according to the Utica Observer Dispatch. Town Attorney Vincent Rossi confirmed the application was submitted Wednesday. This is the festival’s third application; previous applications [...]

  • Bert and Ernie

    Sally Field, Linda Ronstadt and 'Sesame Street' Among 2019 Kennedy Center Honorees

    Sally Field, Linda Ronstadt, “Sesame Street,” conductor Michael Tilson Thomas and R&B veterans Earth, Wind and Fire have been selected as the 2019 Kennedy Center Honorees. The kudos will be handed out Dec. 8 at the Kennedy Center Opera House in Washington, D.C. The award to “Sesame Street” marks the first time the prestigious laurel [...]

More From Our Brands

Access exclusive content