×

JJ Corsini and Chris Hovsepian Join Universal Music in Global Artist Development Roles

Universal Music Group today announced that JJ Corsini and Chris Hovsepian (pictured above, right and left, respectively) each have been named Senior Vice President, Artist Development, effective Wed., May 1. They join from Apple Music, where they served as key members of the company’s Global Artist Relations team since the launch of the streaming service.

According to the announcement, the pair will leverage their experience in music programming, non-traditional marketing and global streaming platforms to work alongside UMG’s repertoire sources in more than 60 countries to develop and coordinate long-term development strategies for UMG artists at all stages of their careers. They will be based at UMG’s global headquarters in Santa Monica and report to Andrew Kronfeld, Executive Vice President of Marketing.

In making the announcement, UMG Chairman/CEO Lucian Grainge said, “To maximize the global success of our artists at every stage of their careers and capitalize on the worldwide growth in music consumption, we are committed to building the most progressive and innovative global artist development team the industry has ever seen. I’m pleased to welcome JJ and Chris, who bring with them a strong track record for developing impactful narratives around artists that particularly resonate in streaming and social context.”

Kronfeld said, “I have admired the success that JJ and Chris have had at developing innovative strategies for artists on Apple Music and I’m thrilled to have them join our global team. At UMG, we have consistently demonstrated that a global hit can be in any language and come from anywhere in the world.”

“Artist development is the most critical, yet overlooked and underserved process, in the music industry,” Corsini said. “Investing time and resources into artist development requires commitment and an understanding that patience and a common goal are the most core elements of growth.”

“UMG shares our vision of embracing quality over quantity and our commitment to enhancing and executing the artist’s vision,” Hovsepian said. “Quick wins may be more frequent than ever, but the artists who take time to build a foundation are the ones who will have long careers.”

At Apple Music, Corsini and Hovsepian were key members of Apple Music’s global Artist Relations team, where they helped create and program Apple Music’s global new artist initiative “Up Next,” which has featured UMG artists including Billie Eilish and Juice WRLD, as well as program select playlists and Beats 1 shows including Zane Lowe’s program and “Best of The Week.”

Popular on Variety

More Music

  • Woodstock Festival of Arts and Music

    As Woodstock Turns 50, the Fest's 10 Most Sacred Music Moments (Watch)

    Cars were left abandoned along the New York Interstate. Electrical and speaker systems fuzzed and popped. Amps blew then went silent. The rain was endless as the mud sank deep and rank. Young children ran naked and dazed through crowds of strangers. Food was scarce. Water, unclean. Looking back, Woodstock seems a more apocalyptic, than [...]

  • 'ZZ Top: That Little Ol' Band

    Film Review: 'ZZ Top: That Little Ol' Band From Texas'

    Settling in to watch “ZZ Top: That Little Ol’ Band From Texas,” you may have a burning question that applies to almost no other rock documentary, and that is: Who, exactly, are these guys? The ones behind the beards? If you’re old enough, of course, you probably know that ZZ Top started out, in 1969, [...]

  • NEW YORK, NEW YORK - AUGUST

    Jay-Z to Acquire Ownership Stake in NFL Team (Report)

    Jay-Z will soon acquire a “significant ownership interest” in an NFL team, TMZ reported on Friday. The team was not disclosed, but a source told the site the deal will happen in the “near future,” adding that the billionaire rapper “wants to continue to be a change agent for the NFL.” Jay-Z’s company, Roc Nation, [...]

  • (L-R) NELL WILLIAMS as Eliza, VIVEIK

    How 'Blinded by the Light' Brought Bruce Springsteen's Music to the Screen for a Song

    Blinded by the Light co-writer/director Gurinder Chadha knows firsthand what it feels like to be an outsider. Born in Kenya when the country was a British colony, she grew up part of the Indian/Asian diaspora who made their way from East Africa to London. For that reason, the 59-year-old’s movies has always dealt with the [...]

  • Blake Shelton, Trace AdkinsCMA Music Festival

    Blake Shelton Takes a Shot at 'Old Town Road' in New Single

    Blake Shelton and Trace Adkins have just released a duet, “Hell Right,” that seems to have a beef with “Old Town Road.” But is it a light-hearted, maybe even affectionate slam — or should anyone read culture-war significance into the two country stars expressing a preference for Hank Williams Jr. over Lil Nas X, the breakout [...]

  • Led Zeppelin Stairway to Heaven

    Department of Justice Backs Led Zeppelin in ‘Stairway to Heaven’ Copyright Case

    The U.S. Department of Justice has weighed in on the next big music copyright case on the horizon following the Katy Perry “Dark Horse” decision, and taken Led Zeppelin’s side in the long-running copyright dispute that pits the writers of the group’s anthem “Stairway to Heaven” against the publishers of the earlier song “Taurus” by [...]

  • Teddy Riley Walk of Fame

    From Blackstreet to Hollywood Blvd. as Teddy Riley Receives a Star on the Walk of Fame

    Many musical artists are responsible for hits, whether recording and writing for themselves or producing smashes for others. Teddy Riley’s got the success, having fashioned platinum-plated R&B works for, and with, Bobby Brown, Michael Jackson, Keith Sweat, Doug E. Fresh and more since the mid-’80s, not to mention the music of his own slick soul [...]

More From Our Brands

Access exclusive content