×
You will be redirected back to your article in seconds

APOS: Discovery Partners With CMC for China Theme Centers

U.S TV group Discovery and Chinese media investor and operator CMC Inc. (China Media Capital) have struck a deal to launch a themed entertainment park business in China.

The two companies will also collaborate on the development of a digital science, technology, engineering and math edutainment product, targeting kids age 2-5 years. It will be a subscription-based modular design offering virtual, physical, online, and offline experiences.

“The location-based entertainment centres will create unparalleled and differentiated experiences that complement Discovery’s growing real-life entertainment content offering in China,” the companies said in a statement. The parks may also involve other affiliated partners.

“Plans for the collaboration include the development, construction, and operation of ‘Camp Discovery’ and related themed entertainment parks in China, with comprehensive leisure and entertainment facilities and experiences including hotel, dining, sports, entertainment, and shopping to target younger demographics and families,” said the statement.

“Our location-based entertainment centers, which will echo the Discovery brand promise of satisfying curiosity and powering people’s passions, further add to a fun learning experience for the whole family,” said Tony Qiu, Discovery’s VP and GM for Greater China and Korea. “Products that provide premium themed experiences will have great opportunities to succeed in this market,” said Thomas Hui, VP and COO of CMC Inc.

CMC Inc., founded and chaired byRuigang Li, is a media and entertainment conglomerate that has interests that include content creation, artist and sport agencies, and cinemas. CMC previously partnered with the U.K.’s Merlin Entertainments to open a branch of Merlin’s Legoland theme park franchise in Shanghai. It was also previously partnered with Dreamworks on the Shanghai-based Dream Center entertainment and leisure complex.

More Biz

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • Stranger Things

    Coca-Cola Will Revive New Coke in Alliance With Netflix, 'Stranger Things'

    A rush of TV watchers to streaming video has prompted Coca-Cola to test an interesting pour. Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will [...]

  • Doug Davis and Jodie ShihadehVariety Power

    Jodie Shihadeh Named Partner at The Davis Firm

    Jodie Shihadeh has been named Partner at The Davis Firm, PLLC. She joined the firm in 2011 and rose from associate to Managing Attorney and now partner. She graduated from Boston College and received her law degree from Fordham University School of Law in 2011. While still in law school she interned in the Business [...]

  • Peak TV Saturation TV Placeholder

    Nickelodeon Alum Keith Dawkins Sets Kidvid Partnership With Believe Entertainment Group

    Former Nickelodeon executive Keith Dawkins has partnered with Believe Entertainment Group to develop children’s programming. Dawkins will partner with Believe under his newly formed Rock Hill Media Ventures, which aims to advise companies in media, entertainment and sports on working with diverse and emerging talent. Dawkins previously spent 17 years at Viacom, most of which [...]

  • CBS Studios Exterior

    CBS Credit Union Manager Pleads Guilty to $40 Million Fraud

    The manager of a credit union for CBS employees pleaded guilty in Los Angeles federal court on Monday to a $40 million embezzlement scheme. Edward Rostohar, 62, was arrested in March after the scheme began to unravel. According to prosecutors, he admitted to stealing money from the bank for the last 20 years. Rostohar is [...]

  • Norman Reedus as Daryl Dixon - The

    CAA's Packaging Fee Becomes Flashpoint in 'Walking Dead' Litigation

    The issue that is at the heart of the WGA’s present standoff with talent agencies has flared up as a source of tension in the litigation between AMC Networks and Frank Darabont and CAA over profit participation on “The Walking Dead.” The practice of talent agencies receiving packaging fees for helping to assemble the creative [...]

  • Sony Music to Deliver ‘Real Time’

    Sony Music to Deliver ‘Real Time’ Data, Royalty Payments to Artists

    Sony Music today announced two new payment features for its artists — “Real Time Royalties” and “Cash Out” — through its artist portal beginning this fall. 

A memo sent to artists Monday morning and obtained by Variety says  the initiatives will “allow our artists and royalty participants to view and withdraw earnings faster than ever [...]

More From Our Brands

Access exclusive content