You will be redirected back to your article in seconds

Top Leaders of Media-Measurement Firm Comscore Leave Abruptly

Comscore, one of the media industry’s best-known sources of audience measurement, is recalibrating itself yet again after the departure of two of its top executives.

The company, which for several years has vied with Nielsen in the business of chronicling audiences for video across several different platforms, said Sunday night that both Bryan Wiener and Sarah Hofstetter, two well-known executives from the advertising industry, had stepped down from their roles as CEO and president of the company, respectively.

Dale Fuller, a member of the company’s board of directors, was named interim CEO, and the company said it had initiated a search for a new executive to fill the role. Hofstetter’s position is not being replaced at present.

Wiener was named CEO of the company last April. He and Hofstetter had worked together for years at the digital-ad agency 360i, where he was executive chairman of the Dentsu-owned agency and she was CEO.

The executive shuffle marks the second change of command at Comscore in less than a year. The company, which has tried to use its purchase of Rentrak in 2016 to compete more directly with Nielsen, hired Wiener to move the company forward after suffering years of accounting irregularities. The previous CEO, Gian Fulgoni, retired from the company in November of 2017.

Comscore has built a business in measuring viewership of local TV stations, and does business with CBS and Nexstar Media. among other media companies. Comscore also tracks movie box-office results.

In a statement released Sunday night, Wiener cited “irreconcilable differences” between himself and the company’s board of directors.

“This afternoon, I resigned as CEO and Board Member of Comscore. I have been very fortunate to lead Comscore during a period of significant change and to be part of such a talented team turning around the company strategically, financially and reputationally. I ultimately chose to leave as the Board and I had irreconcilable differences over how to execute the company’s strategy,” Wiener said. “I am extremely proud of what we have accomplished in such a short period of time, and believe the company is strategically positioned to continue to take advantage of the rapidly evolving media marketplace with a core focus on advanced TV, and I wish its loyal employees, clients and investors well.”

Hofstetter said she would leave given that she agreed with the course of business Comscore had been following. “Given Bryan had differences with the Board over how to execute the company’s strategy, and the two of us were aligned on the plan, I have made the decision to resign,” she said in a statement. “It has been a privilege to be part of Comscore and to work with so many talented professionals who have been the driving force behind the company’s transformation.”

Comscore on Sunday named three new executives to the board: Irwin Gotlieb,  the former Chairman of WPP’s GroupM media-investment arm; Joanne Bradford, a technology and media veteran who is currently chief marketing officer at Social Finance; and Kathi Love, CEO of the management consulting firm Motherwell Reources and the former CEO of measurement firm GfK MRI.

More Biz

  • The Peanut Butter Falcon

    'The Peanut Butter Falcon,' 'For Sama' Win Top Awards at Nantucket Film Festival

    NANTUCKET, Mass. — Adventure drama “The Peanut Butter Falcon” and Syria documentary “For Sama” emerged as the top winners at the 24th annual Nantucket Film Festival. The festival, which concludes today, as ever put the emphasis on screenwriters and emerging talents. Director Paul Downs Colaizzo’s Sundance hit “Brittany Runs a Marathon” had a number of [...]

  • Donald Trump Ari Emanuel

    Ari Emanuel Was Vetted for Trump Administration Role

    Endeavor CEO Ari Emanuel was vetted for an unidentified role in the Trump Administration in November 2016, Axios reported on Sunday. Axios received a leak of nearly 100 internal vetting documents from the Trump transition, including reports on Rex Tillerson, Betsy DeVos, Gary Cohn and James Mattis. The researchers scrubbed news clippings, LinkedIn pages, and [...]

  • Prince Death

    Prince’s ‘Batman' at 30: How the Film Saved His Career From ‘Horrible’ Financial Straits

    As the movie that ushered in both the modern-day superhero genre and a new peak in the art of saturation marketing, Tim Burton’s “Batman” has a legacy that’s hard to overstate. Virtually everything associated with the 1989 comic-book adaptation became a cultural phenomenon, from Burton’s mischievous, mainstream-goth aesthetic to the meta-narrative of the film’s record-breaking [...]


    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

  • During an interview at her home

    Judith Krantz, Best-Selling Author and Columnist, Dies at 91

    Judith Krantz, a best-selling author known for her novels “Scruples” and “Princess Daisy,” died Saturday from natural causes, surrounded by family, friends and her four dogs at her Bel Air, California home, her publicist John Tellem confirmed. She was 91. Krantz began her career in journalism, working for Good Housekeeping writing freelance articles for Macleans, [...]

  • Plume of black smoke rising from

    Soundgarden, Tupac and Tom Petty Estates Sue Universal Music Over Fire Damage

    Attorneys representing Soundgarden, Hole, Steve Earle and the estates of Tupac and Tom Petty today filed a class-action lawsuit against Universal Music Group over the master recordings destroyed in a 2008 fire, the extent of which was revealed last week in a New York Times article. The lawsuit, obtained by Variety, seeks some “50% of [...]

  • John Prine, Kamasi Washington, Sub Pop

    John Prine, Kamasi Washington, Sub Pop Win Big at A2IM Libera Awards

    Out of all the awards shows Variety Music attends every year — and we hit a few — in many ways A2IM’s Libera Awards, which celebrate the tight-knit independent label sector, is the most fun. It’s got awards and performances and a host and people get dressed up and all that, but at the end [...]

More From Our Brands

Access exclusive content