×
You will be redirected back to your article in seconds

Global Streaming Wars Prompt Dubbing Industry Merger

Two of the world’s biggest localization providers are merging: London-based BTI Studios and Singapore-based Iyuno Media Group announced Thursday that they are joining forces to better address the needs of an entertainment industry increasingly looking to stream their programming to consumers around the globe.

The combined company will be known as Iyuno Media Group, and will be headquartered in London. Former BTI Studios CEO Shaun Gregory will be heading the company as its chief executive, while IYUNO Media Group founder and former CEO David Lee will step into the executive chairman role.

The new company, which claims to be the world’s biggest provider of localization services, will be backed by Shamrock Capital, Altor and SoftBank Ventures Asia; financial details of the transaction weren’t disclosed.

The merger coincides with a big sea change for Hollywood, which is increasingly looking to directly distribute its films and TV shows to global audiences, prompting a need for more dubbing on tighter schedules. Netflix, for instance, localizes content for its nearly 152 million subscribers into 31 languages.

Apple announced this week that it would bring its Apple TV Plus service to 100 countries in November (the company has yet to detail its localization strategy), and Disney is looking to quickly launch its upcoming Disney Plus service in additional territories as well.

In the past, media companies often relied on a patchwork of local dubbing providers to target audiences in different languages, which made it harder to orchestrate global simultaneous launches. “The current media localization industry’s fragmented, manual and non-systematic approaches are outdated and inefficient,” said Lee. “Clients need a better solution.”

The new Iyuno Media Group will have 40 facilities across 30 countries. Together, both companies have already dubbed over 100,000 hours of content, and subtitled another 300,000 hours, in a total of 82 languages, according to a news release.

“Quality, efficiency, and security are key themes for content owners as the need to differentiate themselves becomes more prevalent in the fast-paced race to localize content on a global scale,” said Gregory. “The merger provides a global network of owned and operated creative studios, never seen before in the market, which now allows us to support the increasing demand for localization services worldwide in the entertainment industry.”

More Biz

  • Byron Allen

    Byron Allen's Discrimination Suit Against Comcast Should Be Allowed to Move Forward

    More than anything, the Supreme Court justices seemed bemused. Comcast executives and entrepreneur Byron Allen came to the nation’s high court on Nov. 13 to duke it out over the racial discrimination case that Allen’s Entertainment Studios has pursued since 2015.  But the question put before the court was a narrow issue of legal precedent [...]

  • Courtney Kemp Agboh'Power' TV show final

    Christine Baranski, Karey Burke and Courtney Kemp Set for Brandon Tartikoff Awards

    Christine Baranski, “Power” creator and showrunner Courtney Kemp and ABC Entertainment chief Karey Burke are among the five recipients set for the 2020 Brandon Tartikoff Awards, to be handed out in January as part of the annual NATPE conference in Miami. Jeff Zucker, chairman of news and sports for WarnerMedia and president of CNN Worldwide, [...]

  • BMI’s Charlie Feldman Retiring After 31

    BMI’s Charlie Feldman Retiring After 31 Years With Company

    Charlie Feldman, BMI’s Vice President of Creative in New York, announced today that he will retire from the company at the end of the year. A 31-year veteran of BMI, Feldman will continue to consult for the company in the new year, according to the announcement. Mike O’Neill, President and CEO of BMI, said, “I [...]

  • Chuck Lorre, Scott Stuber to Keynote

    Chuck Lorre, Scott Stuber to Keynote Variety Innovate Summit

    “The Big Bang Theory” co-creator and TV producer Chuck Lorre and the head of Netflix Films Scott Stuber will keynote Variety’s Innovate Summit presented by PwC on Dec. 5 in Los Angeles. Lorre will share the career experiences that lead to his co-creating and executive producing “The Big Bang Theory,” “Young Sheldon” and “Mom.” Lorre’s extensive [...]

  • Adele Haenel Adèle Haenel

    Accusations Against Roman Polanski, Other Filmmakers Propel #MeToo in France

    When the Harvey Weinstein scandal broke two years ago, the news was mostly met in France with a Gallic shrug. Screen icon Catherine Deneuve even denounced the #MeToo movement as creating a “totalitarian” environment. But bombshell accusations this month from actors Adèle Haenel and Valentine Monnier may finally have turned the tide in the local film [...]

  • Subhash Chandra Chairman of the Zee

    Another 16% Slice of India’s Zee to be Sold by Essel

    The Essel Group is to sell a further 16.5% stake in Zee Entertainment Enterprise Limited, India’s largest private sector broadcast group. The debt-reduction move comes just months after Essel auctioned off an 11% tranche of ZEEL. “The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan [...]

  • Frank Cicha

    Listen: Why Fox Television Stations Embraced Trial and Error in Daytime

    Frank Cicha, head of programming for Fox Television Stations, saw the future coming nearly a decade ago when Fox’s TV station group committed many millions to land syndication rights to “The Big Bang Theory” back in 2010. Even then, it was clear that big hits on the scale of “Big Bang” were going to be [...]

More From Our Brands

Access exclusive content