Disney chairman-CEO Bob Iger has signed on to the MasterClass digital education service, offering a course in business strategy and leadership.
The course, available as of Thursday, will detail Iger’s view on the importance of taking bold steps and embracing mistakes in business. Iger also promises to dig into “case studies” of some of Disney’s big acquisitions of his tenure.
“I’ve had some great teachers and have learned many lessons,” said Iger. “With my MasterClass, I want to give back and impart what I’ve learned throughout my career. I’ll share insights into a number of things, including how Disney — and our great brands — operate, core leadership attributes, managing creativity and creative processes, creating a strategy and taking big risks.”
Iger’s MasterClass comes on the heels of the publication of his best-selling management strategy book “The Ride of a Lifetime: Lessons Learned From 15 Years as CEO of the Walt Disney Company.”
“Bob is one of the best CEOs in the world. He’s a master strategist and leads with the utmost integrity,” said David Rogier, co-founder and CEO of MasterClass. “If you want to lead or understand how the best do, you have to take this class. In addition to the practical lessons, Bobs explains the strategy behind Disney’s most momentous initiatives, from the Pixar and Marvel acquisitions to building Disney Plus.”
Iger is expected to step down as Disney chief at the end of 2021.