×
You will be redirected back to your article in seconds

Arista Records, Mogul Vision Launch Joint Venture

Arista Records and Smokepurpp/ Lil Mosey manager Josh Marshall today announced the launch of Mogul Vision Music, a new joint venture label focused on “breaking extraordinary talent and building artist careers through innovative A&R, branding and marketing strategy,” according to the announcement.

Based in New York with Marshall (pictured above left, with Massey) as its CEO, the label’s initial signings include the young Atlanta rapper Blaatina and Cleveland-born singer KennyHoopla, who has released the official music video to his latest single “Lost Cause.”

Marshall said, “I have great respect for Arista’s history of empowering entrepreneurial JVs in urban music through its past work with labels like Bad Boy Entertainment, and I am thrilled to be part of an all new chapter at the relaunched label with the introduction of Mogul Vision Music. [Arista president/CEO] David Massey and the team at Arista are building a forward-thinking company that puts talent development first, and together we have an exciting opportunity to discover great new artists and help them advance their careers.”

Massey said, “We are delighted to be partnering with Josh Marshall to launch Mogul Vision Music. He has a great talent for identifying new artists across genres, and he has played an important role in elevating the careers of some of hip hop’s most exciting up-and-comers. We look forward to working with him to find and develop original new voices and incredible hit music though this joint venture.”

Last year Massey stepped down as CEO of Island Records for a joint venture with Sony Music that sees him not only helming the relaunched Arista Records — the legendary label started by Clive Davis in 1974 — but also Work of Art, his new music-publishing and artist-management company.

Popular on Variety

More Music

  • Thomas Golubic GMS Conference

    Guild of Music Supervisors President: 'The Economics of the Job Don't Work Anymore'

    The Guild of Music Supervisors (GMS) hosted its 5th annual “State of Music in Media” conference on Saturday, Sept. 15, at the Los Angeles Film School. Featuring a wide array of panel discussions on all manner of issues related to music in film, television and advertising, the confab drew top composers, music supervisors, licensing and [...]

  • Ric Ocasek'The Imitation Game' film premiere,

    Ric Ocasek’s Cause of Death Revealed, Paulina Porizkova Posts Touching Note

    Cars frontman Ric Ocasek died of cardiovascular disease, according to an autopsy report released Monday by the New York City medical examiner’s office cited by Yahoo News and other outlets. More specifically, the cause was hypertensive and atherosclerotic cardiovascular disease, also called atherosclerosis, which is an accumulation of plaque in the arteries that can weaken [...]

  • Megan Thee StallionMegan Thee Stallion in

    Megan Thee Stallion Confirms She's Collaborating With Kehlani on Next Album (EXCLUSIVE)

    Hip-hop’s It Girl of the summer, Megan Thee Stallion, has exclusively told Variety that she’s collaborating with Kehlani and a few other famous ladies on her next album. The rapper, who dropped a video for her song of the season “Hot Girl Summer” earlier this month, was asked by Variety on the red carpet at Rihanna’s annual [...]

  • Schoolboy Q

    ScHoolboy Q Reveals ‘CrasH’ Tour Dates

    Top Dawg Entertainment recording artist ScHoolboy Q today announced dates for his next jaunt across the country, the CrasH Tour 2019. Special guest NAV will join on select dates; dates appear in full below Produced by Live Nation, the 19-city tour will kick off November 4 in Houston and make stops in Atlanta, Brooklyn, Toronto, Chicago, and more [...]

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Taylor SwiftMTV Video Music Awards, Arrivals,

    Taylor Swift Joins 'The Voice' Season 17 as a Mentor

    Taylor Swift is returning to “The Voice” as a mega mentor in the upcoming 17th season of the NBC singing competition series. The “Blank Space” singer will offer advice to each team of artists as they prepare for the knockout rounds in the show. Coaches John Legend and Blake Shelton took to Instagram to share [...]

More From Our Brands

Access exclusive content