×
You will be redirected back to your article in seconds

Everything We Learned From Today’s Apple Event

After revealing new services in news, finance, and gaming, Apple CEO Tim Cook kept the biggest, most anticipated announcement until last.

Cook, along with heads of worldwide video programming Zack Van Amburg and Jamie Erlicht, and a whole group of Apple’s creative talents, presented the company’s new Apple TV+ streaming service, which is slated to launch in fall 2019.

With so much information to digest, here’s what we learned from this morning’s big announcement:

Adding a “+” makes a big difference

It was hardly a secret that Apple planned to announce their streaming service at Monday’s event, however, what remained speculation was what the service would look like and what it would be called. In what feels like a retaliatory chess maneuver to counter the Mouse House’s upcoming Disney+ streaming service, Cook announced that Apple’s platform will be called Apple TV+. In terms of interface, the service will feature “watch now,” “movies,” and “TV shows” tabs at the top of its homepage and, in a similar fashion to Netflix, a trailer for a main show or movie will play in the center of the screen.

Apple’s army of content makers is on the march … slowly 

The company brought several key generals from its army of content makers onto the stage to talk about their projects at Monday’s announcement. Steven Spielberg discussed his “Amazing Stories” reboot, Jennifer Aniston and Reese Witherspoon talked about “The Morning Show,” Jason Momoa and Alfre Woodard teased their world-building drama “See,” and Kumail Nanjiani discussed bringing a “focus on immigrants doing everyday life stuff” in his anthology series “Little America.” They all gave short presentations, however, and none of them went beyond offering background information for their shows. While some original footage from the Apple TV+ slate was briefly teased, given the “sometime in fall” date for the launch of the service, it’s going to be a while until we see any of Apple’s original content in full.

A bunch of streamers and cablers are bundled in 

In addition to its host of original offerings, Apple is throwing a service called Apple TV Channels, which will aggregate channels and services that customers subscribe to, into the mix. Some of the partners who will be featured on the new service include Spectrum, DirecTV, Optimum, Playstation, and Amazon Prime Video. Several prominent cablers, including HBO, Showtime, and Starz, will also be accessible via the Apple TV app.

Oprah wants everyone to read more

The morning’s presentation was bookended by Oprah Winfrey, who announced she is working on two documentaries, to be released on the new streaming platform. One will deal with mental health, and the other, titled “Toxic Labor,” will shine a light on workplace harassment. Winfrey also announced plans to build “the biggest, most vibrant, most stimulating book club on the planet,” by broadcasting live streams with prominent authors directly to Apple TV+.

Apple News is getting a revamp

Apple TV isn’t the only service that’s having a “+” added to it. Cook revealed that Apple News is expanding its services to include a $9.99-per-month subscription service that will allow users access to a whole host of different magazines, including Variety, as well as the Los Angeles Times and Esquire. The service will shockingly be called Apple News+, however, it remains to be seen how the deal will work out with some of those outlets, given that, for example, the Wall Street Journal subscription is currently worth $15.60 per month, and a subscription to the LA Times currently costs $8 per month.

Apple is jumping into the gaming business, too

As well as original film and TV content, Apple is throwing itself into original video games through its new Apple Arcade service. With a single subscription, users will get access to more than 100 new and exclusive games. The service will launch this fall, with pricing details to be announced at a later date.

Apple is trying to reinvent the credit card

Another big announcement of Apple’s “Show Time” event was Apple Card, a new form of digital credit card that attempts to tackle some of the worst aspects of credit card-ownership through “lower interest rates, simpler applications, no fees, and better rewards.” Users will be able to sign up for a card, which comes in a physical copy, too, through the Apple Wallet app.

More Biz

  • Sony Pictures logo

    Sony Pictures Profits Rise to $489 Million but Music Profits Tumble

    Profits at Sony Pictures rose to $489 million for the financial year running to the end of March 2019. That compares with $376 million in the previous financial year. The pictures division result was achieved despite a fall in revenue. That dropped from $9.13 billion in the preceding financial year to $8.87 billion in the [...]

  • Los Angeles Ballet

    MovieCoin Startup Accused of Reneging on Ballet Gift

    Los Angeles Ballet filed suit against MovieCoin on Thursday, accusing the film finance startup of trying to pay a $200,000 pledge in worthless tokens. MovieCoin was founded in 2017 by producer Christopher Woodrow, the former CEO of Worldview Entertainment and Vendian Entertainment. The company offered the chance to invest in films using a blockchain-based token. [...]

  • CBS Viacom

    CBS and Viacom Move Closer to Merger Talks

    The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation. The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be [...]

  • Ken Basin Liz Miller

    Paramount TV Ups Ken Basin to Head Business Affairs, Hires Liz Miller as Production SVP

    Paramount Television announced that Ken Basin has been elevated to head of business affairs for the division, and Liz Miller has been hired as senior vice president of production. David Goldman, the previous head of business affairs, has left the company to pursue other opportunities. Basin will report to Nicole Clemens, the president of Paramount [...]

  • eOne Names Bill Wilson Senior VP

    eOne Names Bill Wilson Senior VP

    Entertainment One (“eOne”) has tapped Bill Wilson as Senior Vice President Digital Operations and Innovation, Music, the company announced today. Wilson will oversee all aspects of digital strategy across the company’s music business, including label service, talent management, music publishing and live entertainment, according to the announcement.  Wilson will be based in New York City and [...]

  • Santa Fe Studios Netflix

    Santa Fe Studios Competes With Other New Mexico Stages for Streaming Business

    Albuquerque Studios entered the spotlight last October when it was purchased by Netflix. While the complex is clearly the jewel in the crown of New Mexico’s production infrastructure, with eight soundstages totaling 132,000 square feet, 100,000 square feet of production offices, a large backlot and support space, it’s not the only modern studio facility in [...]

More From Our Brands

Access exclusive content