David Unger’s talent, management and branding venture, Artist International Group, has partnered with AS Talents in France, which represents leading European performers Jean Reno, Christian Clavier, Elza Zylberstein and Rossy de Palma. Paris-based AS Talents is headed by Alexandra Schamis.

The move, announced Friday on the sidelines of the Cannes Film Festival, is the latest for AIG, which had been operating in pre-launch mode since last year. The company’s ambition is to create an independent international management operation, representing clients on a global basis, operating in partnership with all major talent agencies, to produce and package film, television and local language content. It got its official start earlier this week in Cannes.

AIG’s international corporate expansion has been built on partnership arrangements with other independents in Asia and Europe. It has outposts in New York, Hong Kong and London.

The AIG-AS joint venture will see AIG assist AS talents in North America and Latin America, while AS will facilitate AIG clients’ careers in Europe. “This will meet the expectations of the digital industry in terms of multicultural content and the wishes of the new generation of curious and borderless talents,” the two said in a statement.

“It was a very straightforward meeting of minds,” Schamis told Variety. “Our clients were urging us to do something like this in Hollywood, while David’s talents wanted the same kind of initiative in Europe.”

“This venture enables clients to maximize their reach beyond local and domestic opportunities,” said Unger. “Today, more than ever, content across film and television must speak to diverse audiences with global appeal.”