×
You will be redirected back to your article in seconds

Silicon Valleywood Confab Will Mine Maximum Data Strategies

As Apple’s recent star-studded event for its new TV streaming service demonstrated, the worlds of entertainment and technology are becoming increasingly intertwined — a convergence Variety will explore during its inaugural Silicon Valleywood Summit on April 23 in Menlo Park. Entertainment leaders will join tech giants on the latter industry’s home turf to discuss how the sectors are transforming each other and, by extension, the lives of people around the globe.

Bringing the two sectors together “allows them to innovate and hear where are the problems, where are the pain points, how can we make this better, how can we make this more cost-efficient?” says Mark McCaffrey, the U.S. technology, media and telecommunications sector leader for multinational professional services network PwC, a presenting sponsor.

“We think of our role at Google now as not just selling [studios] spots on YouTube or little links on Google, but more [about] leveraging Google data in ad technology to understand how the ticket purchase gets made,” says Angie Barrick, head of industry, media and entertainment at Google, who will appear on the event’s panel titled This Time It’s Personal — The Future of Addressable Engagement. “We can then start to look at what are the things that a person saw, not just on YouTube and Google, but even other places on the web, [like] the first thing they saw before they bought a ticket, and maybe the last thing they saw, and how many times did they see messaging on average that helped get them to that. It’s pretty detailed stuff.”

Barrick says the key to processing the data is focusing on priorities and not getting lost in the weeds.

“I say to my team all the time, ‘What are the three things from all of this information you have that we should be doing differently when we walk out of the room?’ ” she says.

Engagement data has also been used to craft content for such cutting-edge mobile platforms as disappearing-message app Snapchat, which recently announced it was adding 10 shows to its lineup of original programming.

Early on, “we discovered that if you were telling a story in three or four minutes, you didn’t wait until the end of it to have some big reveal, you might put it in the first three to five seconds,” says Snap original content head Sean Mills, who will be appearing on the summit panel The Art & Science of Storytelling for the Inundated Audience. “We learned about how organic mobile storytelling was working, so that when partnered with media companies, we could bring a lot to the table in terms of how stories are told differently, then they could bring a lot to the table in terms of storytelling and just their creativity.”

The summit will also feature conversations with Jim Lanzone, CEO of CBS Interactive and CBS’ chief digital officer, and Wanda Sykes (both with Variety co-editor-in-chief Andrew Wallenstein) and the panel The Blended Family — Hollywood + Tech, in which leaders navigating both worlds will discuss their views on their converging strategies and shared future.

“Ten years ago, I think there was a fairly wide chasm between Hollywood and Silicon Valley that few people could bridge, and I don’t think that’s the case any longer,” says Blended Family panelist Amy Banse, managing director of Comcast Ventures. “There are lots of conversations going on around partnerships and experimenting with new business models and new consumer experiences.

“I think there’s a mutual fascination there, and with good reason. Both places are places of big dreams, and Silicon Valley’s dreams are attractive to Hollywood and vice-versa.”

Tipsheet
What: Variety’s first Silicon Valleywood Summit
When: April 23
Where: Rosewood Sand Hill, Menlo Park, Calif.
Web: variety.com/siliconvalleywood

More Biz

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • Stranger Things

    Coca-Cola Will Revive New Coke in Alliance With Netflix, 'Stranger Things'

    A rush of TV watchers to streaming video has prompted Coca-Cola to test an interesting pour. Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will [...]

  • Doug Davis and Jodie ShihadehVariety Power

    Jodie Shihadeh Named Partner at The Davis Firm

    Jodie Shihadeh has been named Partner at The Davis Firm, PLLC. She joined the firm in 2011 and rose from associate to Managing Attorney and now partner. She graduated from Boston College and received her law degree from Fordham University School of Law in 2011. While still in law school she interned in the Business [...]

  • Peak TV Saturation TV Placeholder

    Nickelodeon Alum Keith Dawkins Sets Kidvid Partnership With Believe Entertainment Group

    Former Nickelodeon executive Keith Dawkins has partnered with Believe Entertainment Group to develop children’s programming. Dawkins will partner with Believe under his newly formed Rock Hill Media Ventures, which aims to advise companies in media, entertainment and sports on working with diverse and emerging talent. Dawkins previously spent 17 years at Viacom, most of which [...]

  • CBS Studios Exterior

    CBS Credit Union Manager Pleads Guilty to $40 Million Fraud

    The manager of a credit union for CBS employees pleaded guilty in Los Angeles federal court on Monday to a $40 million embezzlement scheme. Edward Rostohar, 62, was arrested in March after the scheme began to unravel. According to prosecutors, he admitted to stealing money from the bank for the last 20 years. Rostohar is [...]

  • Norman Reedus as Daryl Dixon - The

    CAA's Packaging Fee Becomes Flashpoint in 'Walking Dead' Litigation

    The issue that is at the heart of the WGA’s present standoff with talent agencies has flared up as a source of tension in the litigation between AMC Networks and Frank Darabont and CAA over profit participation on “The Walking Dead.” The practice of talent agencies receiving packaging fees for helping to assemble the creative [...]

  • Sony Music to Deliver ‘Real Time’

    Sony Music to Deliver ‘Real Time’ Data, Royalty Payments to Artists

    Sony Music today announced two new payment features for its artists — “Real Time Royalties” and “Cash Out” — through its artist portal beginning this fall. 

A memo sent to artists Monday morning and obtained by Variety says  the initiatives will “allow our artists and royalty participants to view and withdraw earnings faster than ever [...]

More From Our Brands

Access exclusive content