×
You will be redirected back to your article in seconds

APOS: Discovery Partners With CMC for China Theme Centers

U.S TV group Discovery and Chinese media investor and operator CMC Inc. (China Media Capital) have struck a deal to launch a themed entertainment park business in China.

The two companies will also collaborate on the development of a digital science, technology, engineering and math edutainment product, targeting kids age 2-5 years. It will be a subscription-based modular design offering virtual, physical, online, and offline experiences.

“The location-based entertainment centres will create unparalleled and differentiated experiences that complement Discovery’s growing real-life entertainment content offering in China,” the companies said in a statement. The parks may also involve other affiliated partners.

“Plans for the collaboration include the development, construction, and operation of ‘Camp Discovery’ and related themed entertainment parks in China, with comprehensive leisure and entertainment facilities and experiences including hotel, dining, sports, entertainment, and shopping to target younger demographics and families,” said the statement.

“Our location-based entertainment centers, which will echo the Discovery brand promise of satisfying curiosity and powering people’s passions, further add to a fun learning experience for the whole family,” said Tony Qiu, Discovery’s VP and GM for Greater China and Korea. “Products that provide premium themed experiences will have great opportunities to succeed in this market,” said Thomas Hui, VP and COO of CMC Inc.

CMC Inc., founded and chaired byRuigang Li, is a media and entertainment conglomerate that has interests that include content creation, artist and sport agencies, and cinemas. CMC previously partnered with the U.K.’s Merlin Entertainments to open a branch of Merlin’s Legoland theme park franchise in Shanghai. It was also previously partnered with Dreamworks on the Shanghai-based Dream Center entertainment and leisure complex.

More Biz

  • Peak TV Saturation TV Placeholder

    Nickelodeon Alum Keith Dawkins Sets Kidvid Partnership With Believe Media Group

    Former Nickelodeon executive Keith Dawkins has partnered with Believe Media Group to develop children’s programming. Dawkins will partner with Believe under his newly formed Rock Hill Media Ventures, which aims to advise companies in media, entertainment and sports on working with diverse and emerging talent. Dawkins previously spent 17 years at Viacom, most of which [...]

  • CBS Studios Exterior

    CBS Credit Union Manager Pleads Guilty to $40 Million Fraud

    The manager of a credit union for CBS employees pleaded guilty in Los Angeles federal court on Monday to a $40 million embezzlement scheme. Edward Rostohar, 62, was arrested in March after the scheme began to unravel. According to prosecutors, he admitted to stealing money from the bank for the last 20 years. Rostohar is [...]

  • Norman Reedus as Daryl Dixon - The

    CAA's Packaging Fee Becomes Flashpoint in 'Walking Dead' Litigation

    The issue that is at the heart of the WGA’s present standoff with talent agencies has flared up as a source of tension in the litigation between AMC Networks and Frank Darabont and CAA over profit participation on “The Walking Dead.” The practice of talent agencies receiving packaging fees for helping to assemble the creative [...]

  • Sony Music to Deliver ‘Real Time’

    Sony Music to Deliver ‘Real Time’ Data, Royalty Payments to Artists

    Sony Music today announced two new payment features for its artists — “Real Time Royalties” and “Cash Out” — through its artist portal beginning this fall. 

A memo sent to artists Monday morning and obtained by Variety says  the initiatives will “allow our artists and royalty participants to view and withdraw earnings faster than ever [...]

  • Whitney Houston

    Whitney Houston Estate Plans Hologram Tour, Album, Musical

    In the seven years since Whitney Houston’s death, there has been relatively little of the asset-exploitation that usually follows the passing of a music icon, apart from a smattering of previously unreleased recordings, a pair of harrowing documentaries and a lot of unflattering press. But according to an article in the New York Times, the [...]

  • rocketman-elton-john-costume

    Elton John Biopic 'Rocketman' Taps Lucky Brand Collaboration as Part of Promo Push

    Paramount has set a May 28 release date for its Elton John-inspired clothing collection with retailer Lucky Brand, which celebrates the performer’s iconic style and new biopic, “Rocketman” (see tickets and showtimes here). The limited-edition collaboration arrives in stores three days before the film hits theaters, though it’s available for purchase right now on LuckyBrand.com. [...]

  • Huawei Restricted From Using Google's Android

    Huawei Restricted From Using Google's Android as U.S.-China Tensions Mount

    Google has prevented controversial Chinese tech firm Huawei from accessing the latest versions of the Android mobile phone operating system. The move follows U.S. government attempts to blacklist the Chinese firm. “We are complying with the order and reviewing the implications,” Google sources told news agencies Sunday. “Huawei will only be able to use the [...]

More From Our Brands

Access exclusive content