×
You will be redirected back to your article in seconds

Kavanaugh-Ford Hearing Draws Over 20 Million Viewers Total

UPDATED at 2:55 p.m. PT: The Senate Judiciary Committee hearing on Thursday drew a massive audience across the various news networks.

According to Nielsen data, the full-day coverage of the hearings drew a combined 20.4 million viewers across NBC, ABC, CBS, Fox News, CNN, and MSNBC.

The hearing–which saw testimony from both Supreme Court nominee Brett Kavanaugh and Dr. Christine Blasey Ford, who has accused Kavanaugh of sexual assault–aired throughout most of the day Thursday.

On the cable news side, Fox News led the pack in total viewers throughout the day, averaging 5.66 million viewers from 10 a.m.-6:45 p.m. ET. MSNBC was second in total viewers with 2.88 million for the same time period, with CNN finishing third with 2.51 million.

In the key news demo of adults 25-54, Fox News was also first in the same time period with an average of 1.06 million viewers. CNN was second with 730,000 and MSNBC was third with 461,000.

Coverage for all three networks peaked during Kavanaugh’s testimony, which took place from approximately 3:15 p.m.-6:45 p.m. Fox News led with an average 7.17 million viewers during that time with 1.4 million in the key demo. MSNBC was second in total viewers with 3.18 million but third in the demo with 553,000. CNN was third in total viewers with 2.78 million but second in the demo with 856,000.

During Dr. Ford’s testimony, which took place from approximately 10:30 a.m-2:15 p.m., Fox News averaged 4.69 million total viewers with 840,000 in the demo. MSNBC was again second in total viewers with 2.72 million but third in the demo with 393,000. CNN was third in total viewers with 2.37 million but again second in the demo with 652,000.

On the broadcast networks, ABC led in total viewers with an average 3.26 million throughout the whole hearing. CBS was second with 3.1 million and NBC was third with 2.95 million. In the key demo, NBC was first with 749,000. ABC was second with 691,000 and CBS was third with 632,000.

On the digital side, it was much the same. According to data provided by CNN, the network had its biggest day of 2018 and sixth biggest day of all-time for live streaming with 8.2 million live starts on its website and apps. The hearing reached 26 million unique visitors and generated 115 million page views, in addition to the 30 million video starts, with the majority of the audience on mobile devices.

Fox News Digital delivered its highest number of politics page views, video initiates, and time spent on the platform this year, according to data from Adobe Analytics. The livestream of the hearing on FNC’s digital platforms drove 3 million video starts.  In total, there were 8 million livestream video initiates on Fox News Digital. On the FNC mobile app, it was also the highest day in unique visitors for the year.

NBC News Digital’s livestream garnered a total of 3.5 million video starts across all digital platforms, including NBCNews.com and MSNBC.com. This was NBC News Digital’s most-watched livestream of the year. In total, combining the livestream and additional digital video starts, the hearings garnered more than 6.8 million video starts.

More TV

  • NFL-Sunday-Ticket-DIRECTV

    AT&T CEO Expects DirecTV to Keep NFL Sunday Ticket Exclusively

    AT&T believes it will hang on to DirecTV’s exclusive rights for the NFL Sunday Ticket, even as the league has said it’s considering ending the satellite operator’s exclusivity to extend the out-of-home games package to streaming platforms. “The exclusivity [of Sunday Ticket] should remain as we go forward on DirecTV,” AT&T CEO and chairman Randall [...]

  • FC Edmonton defender Albert Watson (5),

    Mediapro Buys Tri-Lite TV, Sets 2019 Roadmap

    Furthering its expansion in  North America, Spain’s Mediapro has purchased Canadian services company Tri-Lite TV. Put through by Mediapro Canada, the deal comes days after Mediapro confirmed the acquisition of 10-year rights to the Canadian Premiere League, a new soccer competition to launch April 27 across the country. Mediapro has also announced global revenues for [...]

  • BBC Studios' ‘Great Bake Off’ to

    APOS: BBC’s ‘Great Bake Off’ to be Reheated in Thailand

    BBC Studios Distribution has sold the Love Productions format “The Great Bake Off” for production in Thailand. It is the cooking competition show’s first localized version in Asia. “Bake Off Thailand” will be produced by APJ&CO, a local production house known for producing the recent seasons of “The Voice Thailand.” Over eight weeks, 12 of the country’s [...]

  • Lutz Schüler Replacing Tom Mockridge at

    Lutz Schüler Replacing Tom Mockridge at Liberty Global’s Virgin Media

    Lutz Schüler is taking the reins at U.K. cabler Virgin Media, replacing media industry veteran Tom Mockridge who is stepping down. New Zealander Mockridge is exiting to move base himself in Italy with his family. He has had a long career in pay TV and newspapers. In TV he worked at several Rupert Murdoch baked [...]

  • Movistar+ Announces Ambitious Original Series ‘La

    Movistar+ Announces Ambitious Original Series ‘La Unidad’

    MELILLA, Spain — Spain’s pay TV leader Movistar+ has announced its newest original series, the anti-terrorist police drama-thriller series “La Unidad,” which started filming last week in the small autonomous Spanish community of Melilla, located on the Moroccan coast. One of the biggest international plays to date for Movistar +, the pay TV/SVOD unit of [...]

  • Visitors arrive at the Hudson Yards

    AT&T Sells WarnerMedia Hudson Yards Space to Pay Down Debt

    AT&T has cut a deal to sell and lease back its WarnerMedia office space in New York’s glitzy Hudson Yards development for $2.2 billion to help pare down its enormous debt load. AT&T said Tuesday it has set a deal to sell its office space at 30 Hudson Yards to an affiliate of Related Companies, [...]

  • Japanese actor Ken Watanabe poses on

    Ken Watanabe to Star in Japan Edition of 'The Fugitive'

    Warner Bros. International Television Production and Japan’s TV Asahi network are teaming to remake “The Fugitive” as a special program that celebrates TV Asahi’s 60th anniversary. Ken Watanabe (“The Last Samurai,” “Godzilla,” “Inception”) will star in the title role made famous by David Janssen in the 1963-1967 U.S. TV series and then by Harrison Ford [...]

More From Our Brands

Access exclusive content