×
You will be redirected back to your article in seconds

World Cup Final Scores Record Ratings in Tournament Champion France

Besides the French national team, the other champion of the 2018 World Cup tournament is TF1, France’s leading commercial network, which scored record ratings and an 82.2% market share for Sunday’s final game.

The deciding match, which saw France beat Croatia by 4-2 and take home the champion’s trophy for the first time since 1998, drew 19.3 million viewers, according to Mediametrie. That figure rose to 22.3 million people by the end of the game. It marks the seventh-most-watched TV program ever in France and the most-watched soccer match since 2002.

TF1 had exclusive free-to-air rights to 28 games, which it acquired from FIFA for about $82 million, while beIN Sports has all World Cup rights for France for 2018 and 2022, according to Jean-Baptiste Sergeant, an analyst at MainFirst. It’s unknown whether TF1 will be able to recoup its investment or if it will lose millions as it did during previous tournaments. Soccer is known for being a brand booster but a loss leader.

The channel’s website, MYTF1, which live-streamed the games, also lured in many users, with 1.2 million visits during the final.

Not counting the final, the six previous games played by the French team drew an average of 12.8 million viewers, a 70% market share. It’s a strong score considering that only one of these games was played in primetime.

The ratings figure for the final game does not include the crowds who watched it in jam-packed bars and at other venues, such as the Eiffel Tower and the Stade du France arena, where the final aired ahead of Beyonce and Jay Z’s concert.

Hundreds of thousands of French people thronged the streets Sunday to celebrate the victory, flooding iconic sites of Paris, waving flags and singing “La Marseillaise.”

More TV

  • Black Panther

    'Black Panther,' 'Crazy Rich Asians,' 'Westworld' Among Costume Designers Guild Winners

    “Crazy Rich Asians,” “The Favourite” and “Black Panther” walked away with top honors at the 21st annual Costume Designers Guild Awards Tuesday night, the final industry guild show before the Oscars on Feb. 24. “The Favourite” and “Black Panther” are up for the Oscar this year, along with “The Ballad of Buster Scruggs,” “Mary Poppins [...]

  • Syfy Cancels 'Nightflyers' After One Season

    Syfy Cancels 'Nightflyers' After One Season

    The George R.R. Martin drama “Nightflyers” has been canceled by Syfy after only one season. Based on the novella from the mastermind behind “Game of Thrones,” the show was seen as a big gamble for the NBCUniversal-owned cable network, as it represented the most expensive series it had ever developed. The network attempted to spark [...]

  • Batwoman Arrow

    The CW's 'Batwoman' Pilot Switches Directors, Adds Dougray Scott

    The CW has added veteran Scottish actor Dougray Scott to its “Batwoman” pilot as well as swapped in Marcos Siega for previous director David Nutter, Variety has learned. The pilot, which stars Ruby Rose as the eponymous caped heroine, is being helmed by DC TV head Greg Berlanti, and was penned by “Vampire Diaries” alum [...]

  • OG Review

    Review: 'O.G.' on HBO

    Jeffrey Wright, the most compelling reason to watch HBO’s new film “O.G.,” is among television’s best actors at switching between codes or manners of being. On “Westworld,” his timeline-toggling android swaps personae so delicately that his performance gains in resonance when recalled in retrospect. (Perhaps that’s why Wright has been so oddly underrated through the [...]

  • Nahnatchka Khan Writers Room

    Nahnatchka Khan Exits 20th Century Fox TV for Overall Deal at Universal

    Nahnatchka Khan has signed a four-year overall deal at Universal Television. The deal brings an end to the decade-plus Khan and her Fierce Baby Productions banner spent at 20th Century Fox Television. The move will see Khan exit from her role as showrunner on ABC comedy “Fresh Off the Boat,” which she also created. The [...]

  • David Ajala

    'Nightflyers' Star David Ajala Joins CBS Drama Pilot 'Under the Bridge'

    David Ajala has been cast in a lead role in the CBS drama pilot “Under the Bridge,” Variety has learned. In the project, when a scandal rocks the medical practice she runs with her husband and their friends, a surgeon rises to the occasion and takes the lead in trying to mend both the practice and [...]

More From Our Brands

Access exclusive content