×
You will be redirected back to your article in seconds

TV Ratings: 2018 Winter Olympics Hits New Low for Second Straight Night

UPDATED: The total audience delivery for Thursday’s coverage of the 2018 Winter Olympics has come in at 19.3 million viewers.

NBC brought in 16.2 million of those viewers, with the combination of NBC and NBC Sports pulling in a combined 18.9 million. The rest came from NBC Sports Digital’s streaming platforms. Last night’s viewership peaked at 20.1 million viewers from 9:30-9:45 p.m. ET, during men’s alpine skiing on NBC and men’s short program figure skating on NBC Sports.

PREVIOUSLY: Coverage of the 2018 Winter Olympics in Pyeongchang, South Korea, on Thursday was down in the Nielsen ratings for the second straight night.

Primetime coverage of the Games drew a combined 13.0 rating in metered market households on NBC and NBC Sports for Thursday night. That is down from the 13.1 the Games drew Wednesday night, which was the lowest rating in that measure for competition from the 2018 Winter Olympics thus far. That is also down approximately 10 percent from the 14.4 rating drawn by the the comparable night during the 2014 Sochi Olympics, which aired only on NBC.

In the fast affiliate ratings, which are not time zone adjusted, Thursday’s coverage on NBC alone drew a 3.9 rating in adults 18-49 and 16 million viewers. That does not include West Coast viewership or those who watched on NBC Sports or NBC’s various digital platforms. Total audience delivery data will be available later today.

Only ABC aired originals against the Olympics. “The Bachelor Winter Games” (0.7, 3 million) was down in the demo from its premiere on Tuesday. A special edition of “20/20” (0.8, 3.8 million) more than doubled the demo rating and nearly doubled its viewership compared to the last episode, which also aired on Tuesday night.

Popular on Variety

More TV

  • Breaking Bad Movie

    'Breaking Bad' Movie: Watch the First Teaser for 'El Camino'

    In case you hadn’t heard, Emmy-winning drama “Breaking Bad” is cooking up a movie sequel. On Saturday, after details of Netflix’s project quietly leaked online, the streaming giant issued the first teaser for “El Camino: A Breaking Bad Movie,” which will be released on October 11. Starring Aaron Paul as Jesse Pinkman, the “Breaking Bad” [...]

  • Breaking Bad

    'Breaking Bad' Movie Release Date, Title and Plot Revealed

    The “Breaking Bad” movie is coming to Netflix sooner than you might think. The film, titled “El Camino: A Breaking Bad Movie,” is now set to be released on Netflix on Oct. 11, according to a report from the New York Times, with Aaron Paul returning as the series’ popular meth cook Jesse Pinkman. Jesse [...]

  • Laurence FishburneNational Memorial Day Concert Dress

    Laurence Fishburne to Produce 'Marvel's Moon Girl and Devil Dinosaur' Series for Disney Channel

    Laurence Fishburne is stepping into the animation game. The “Matrix” star is set to executive produce “Marvel’s Moon Girl and Devil Dinosaur,” an animated series which has been given the greenlight at Disney Channel. Based on Marvel’s comic book series, the show hails from from Disney Television Animation and follows the adventures of 13-year-old super-genius [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • 'The Simpsons' Producers on Disney, Spinoffs

    'The Simpsons' Producers Talk Potential Disney Spinoffs, Confirm Apu Will Remain

    “The Simpsons” has never shied away from lampooning Disney over the years, but maybe that’s no longer the case. Homer, Marge and co. are of course now part of the Disney family and made their first appearance at the Mouse House’s D23 Expo convention, where the show’s producers were asked plenty of questions about what [...]

More From Our Brands

Access exclusive content