×

Spike TV Gets Fiery Farewell as Paramount Network Launch Approaches (Watch)

Spike TV is going out in a blaze of glory.

The Viacom-owned cable network, which will rebrand as The Paramount Network on Thursday, is hosting a live video on its social channels in which the network’s soon-to-be former logo is being destroyed with a wide range of weapons. Viewers can help determine the means of destruction for the logo by interacting and voting via Facebook reactions. Each reaction will represent a different form of destruction.

Among the implements being used to trash the logo are a cannon, paint balloons, a sledgehammer pendulum, and flaming arrows. The stunt comes after the #GoodbyeSpike and #SpikeUnfiltered social media campaigns, which saw the network’s social media “go rogue” and start lambasting some of their former programming, like TNA wrestling, “The Joe Schmo Show,” and “1000 Ways to Die.” We Are Social created the six-week “Goodbye Spike” campaign.

Among the shows that will debut on the Paramount Network are the event series “Waco” and the Kevin Costner-led drama “Yellowstone.” The network will also air the special “Lip Sync Battle Live: A Michael Jackson Celebration” to celebrate the launch.

Watch the video below.

More TV

  • Variety Cord Cutting Placeholder Cable

    Fox, Charter Strike New Carriage Deal

    Fox Corporation and Charter Communications, Inc. on Monday said they struck a new “long term” carriage deal for Fox’s suite of TV networks, the latest in a recent series of agreements Fox has struck with various distributors. Financial terms were not disclosed. The pact covers distribution of Fox Television Stations, Fox News Channel, Fox Business [...]

  • Mike Birbiglia Sets Third Netflix Stand-Up

    Mike Birbiglia Sets Third Netflix Stand-Up Special

    Mike Birbiglia has set a third stand-up special at Netflix. The comedian is bringing his Broadway show “Mike Birbiglia: The New One” to the streamer, with a special set to launch on Nov. 26, 2019. Filmed at the Cort Theater in Manhattan, the show sees Birbiglia blend observational and confessional comedy as he struggles with [...]

  • ‘Marcella’ Producer Buccaneer Hires Richard Tulk-Hart

    ‘Marcella’ Producer Buccaneer Hires Richard Tulk-Hart as Co-CEO (EXCLUSIVE)

    Richard Tulk-Hart will join Tony Wood as co-CEO of Buccaneer Media, the U.K.-based producer of Netflix and ITV hit series “Marcella.” Tulk-Hart is joining Buccaneer from A+E Networks, where he is managing director for international, working across distribution, formats and co-productions. Prior to A+E, Tulk-Hart worked at Fremantle, IMG, and Miramax in senior roles. He [...]

  • The Crown Season 3 Teaser

    ‘The Crown’ Season 3 Trailer Teases Rivalry Between the Queen and Princess Margaret

    Netflix has released the full trailer for season 3 of “The Crown,” and it’s clear that everything isn’t exactly going swimmingly for Olivia Colman’s Queen Elizabeth II. Set to a cover of Bob Dylan’s “The Times They Are a Changin’,” the trailer teases that this season the monarchy will have to grapple with a miner’s [...]

  • Katherine Ryan Says Boyfriend Saved Her

    Katherine Ryan Says Boyfriend Saved Her Netflix Scripts in Fight With Burglar

    London-based comedian, actor and writer Katherine Ryan says her boyfriend fought off a masked burglar and saved a laptop that contained scripts from her upcoming Netflix show, “The Duchess.” Sharing details on Instagram over the weekend, Ryan said her partner, Bobby Kootstra, tackled the intruder. “This is why I love Bobby K.,” Ryan wrote. “He [...]

  • Meghan Duchess of Sussex during a

    Prince Harry, Meghan Markle Documentary Scores International Deals

    Prince Harry and Meghan Markle open up on the stress of living in the spotlight in a candid documentary that is scoring more international deals. “Harry and Meghan: An African Journey” was broadcast Sunday on ITV in the U.K. and  will go out on ABC in the U.S. on Wednesday night. Produced by ITN Productions [...]

More From Our Brands

Access exclusive content